Ukuchitha Kwezimakethe Kuthuthela Kusesho

Bengikhuluma nje esifundeni Ingqondo Ebukhali umcimbi nokuchaza i-Search Engine Dominance ku-Web 2.0. Impumelelo enkulu yokubhuloga kwamabhizinisi kanye nokuthuthela ezinkundleni zokuxhumana zezinkampani kuqhutshwa Izinjini Zokucinga. Akwanele ukwakha isiza esipholile bese ulinda ukuthi sitholakale - udinga ukwenza isayithi lakho iyatholakala bese uthola ezinye izangoma zokusabalalisa izwi.

Nazi ezinye okuvelele okuthathwe emiphumeleni yocwaningo:

SEMPO ukhiphe ukuhlaziywa namhlanje engqungqutheleni ye-Search Engine Strategies. Ngenkathi izinombolo zibonakala zinamandla, futhi zikhombisa isifiso sokuthi abathengisi baqhubeke nokusebenzisa ekufuneni, ucwaningo alukwazi ukulinganisa umphumela wokushoda kwempahla yokusesha (ukuseshwa) okubangelwe ukwehla okukhulu kwezomnotho.

Izindleko Zokumaketha ziyaSesha

Ukuthola okubucayi ukuthi ukusetshenziswa kwezimakethe zokucinga kuyanda ku izindleko zokukhangisa ngemagazini ephrintiwe, ukuthuthukiswa kwewebhusayithi neminye imisebenzi yokuthengisa, njengoba abathengisi empeleni beguqula izingxenye zikaphayi babo bokusebenzisa imali, belandela abathengi njengoba bethembela kakhulu ezinjinini zokusesha ukwenza ucwaningo ngaphambi kokuthenga.

Nakhu okutholakele okubalulekile:

  1. Imboni ye-SEM yaseNyakatho Melika yakhula isuka ku- $ 9.4 billion ngo-2006 yaya ku- $ 12.2 billion ngo-2007, yadlula ukuqagelwa kwangaphambilini kwe- $ 11.5 billion ngo-2007
  2. Ukusetshenziswa kwemali ye-SEM yaseNyakatho Melika manje kulindeleke ukuthi kukhule kuye ku- $ 25.2 billion ngo-2011, kukhuphuke kakhulu kusuka kusibikezelo se- $ 18.6 billion ngonyaka odlule.
  3. Abakhangisi bathola amadola amaningi okusesha ngokukhwabanisa isabelomali kusuka ekusetshenzisweni kwamamagazini wokuphrinta, ukuthuthukiswa kwewebhusayithi, iposi eliqondile nezinye izinhlelo zokumaketha.
  4. Ukubekwa okukhokhelwayo kuthumba imali engu-87.4% yokusebenzisa imali ngo-2007; i-SEO yemvelo, 10.5%; ukufakwa okukhokhelwe, .07%, nokutshalwa kwezobuchwepheshe, 1.4%.
  5. Izikhangiso zeGoogle zihlala ziluhlelo lokukhangisa lokusesha oludume kakhulu, kepha bobabili ukusetshenziswa kwemali okuxhaswe yiGoogle neYahoo kwehlile kusuka onyakeni owedlule.

SEMPO - Ukushintshwa Kwemali

5 Amazwana

  1. 1
    • 2

      UKalebi,

      Wena, ngokunokwenzeka, unesayithi le-WORST engake ngalibona. Kuyacaca impela ukuthi uzama ukuheha ithrafikhi yenjini yokusesha kusayithi lakho ngokuphonsa iziqeshana zombhalo phakathi. Ngiyethemba ukuthi awuzami ukuvele uthinte ithrafikhi yami.

      Doug

  2. 3

    Izibalo zami ze-Cj azisho ukuthi iWebemall yisayithi elibi kakhulu.Amazwana engiwashiyile ayehloselwe ukusiza abafundi njengoba elingana nesihloko seposi lakho… .kodwa wamukelekile embonweni wakho.

    • 4

      Sawubona Caleb,

      Bengifuna nje ukuqiniseka ukuthi ubungalahli izixhumanisi phansi ukuze uzame ukuthola izinzuzo zokusesha. Ngiyaxolisa ngokukuthuka futhi ngiyabonga ukuthi ungeze engxoxweni.

      Iphuzu lami ekuphenduleni bekuwukuqinisekisa ukuthi 'ungowangempela' hhayi umgaxekile othile. Uyacelwa uqaphele ukuthi angivele ngisuse isixhumanisi - bengifuna ukubheka kuqala.

      Doug

  3. 5

    Sawubona Douglas,

    Ulwazi oluhle kakhulu kokuthunyelwe kwakho. Weluleka wonke amaklayenti ethu obuchwepheshe bezamabhizinisi ukuthi agxile kuqala ekubonakaleni kwawo ku-inthanethi, futhi ukusesha kulapho siqala khona. Kodwa-ke ngicabanga ukuthi kunengozi ekukhipheni imali eningi kweminye imisebenzi yokuthengisa, ikakhulukazi ukuthuthukiswa kwewebhusayithi. Njengoba iwebhusayithi iyisizinda sohlelo lokumaketha - kanye nokukhangisa ngobuchwepheshe obuphezulu okuthe ngandlela thile kunikezwe - kuyamangaza ukuthi mangaki amawebhusayithi angasebenzi. (Futhi angiyena umqambi wewebhusayithi.)

    Ithrafikhi ngokuqinisekile ingesinye sezihluthulelo ezintathu zokukhulisa imali, futhi ukumaketha kosesho kuhle kulokhu. Kepha amandla okuguqula leyo traffic iye kumakhasimende kungokhiye wesibili, obaluleke ngokulinganayo.

    Ngiyabona ukuthi okuthunyelwe kwakho kumane kudlulisa imininingwane hhayi ukwenza isitatimende. Ukuzibuza nje ukuthi ucabangani.

    Susan

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.