Qaphela Lapho Uqhathanisa Ama-apula Nezihlahla Ze-Apple

ama-apula isihlahla sama-apula

Umngani omuhle UScott Monty wabelane eminye imininingwane evela kuMcKinsey ocwaningweni olunikeza izibalo ezilandelayo:

I-imeyili empeleni isebenza kangcono ngama-40X kune-Facebook noma i-Twitter yokuthola amakhasimende amasha.

40%! Noma nini lapho ngibona isibalo esinjengaleso, ngiba nesithakazelo futhi kufanele ngigijimele emthonjeni ukuze ngifunde kabanzi. Ngisheshe ngazulazula ngisuka kokuthunyelwe kukaScott ngibuyela embikweni kaMcKinsey, Kungani Abakhangisi Befanele Bakuthumele Ama-imeyili. Whew ... igama liyisiheho esincanyana sokuxhumanisa futhi lisondele ekuboneni kwami ​​ukumaketha nge-imeyili. Ngikholwa ukuthi i-imeyili ibalulekile enhlanganweni (uma kungenjalo bengingeke ngizakhele eyami isevisi ye-imeyili).

Kunamaphutha abucayi uma kuqhathaniswa phakathi kwe-Facebook noma i-Twitter. Bengizothi kufana nokulinganisa ama-apula kumawolintshi, kepha isifaniso esisondele kakhulu ukuthi kufana nokulinganisa ama-apula izihlahla zama-apula.

  1. Isimangalo - Iphutha lokuqala liyalandelela. Ngesikhathi sithola umuntu obhalisile, sinabo ngaphakathi kwethu analytics imvelo futhi ungabalandelela cishe nganoma iyiphi insizakalo ye-imeyili kusuka kokubhaliselwe ukuguqulwa. Lokhu akufani nabezindaba zenhlalo. I-Facebook ne-Social traffic kuvame ukunikelwa kabi, noma silahle umkhondo kwenye indawo endleleni. Nasi isibonelo esiphelele, esifanele. Ngifunde okuthunyelwe kukaScott kuFacebook, kepha ngabelana ngesixhumanisi ngqo nendatshana yakhe lapha. Ngaphakathi kwakhe analytics, noma imuphi umgwaqo okhiqizwayo uzobizwa ngokudluliselwa okuvela kimi - hhayi okuvela ku-Facebook.
  2. Ukusebenzisana kwe-Omni-Channel - Bangaki abantu abafunda engikuthumele ku-Facebook naku-Twitter futhi babhalisele i-blog yami? (Impendulo izinkulungwane). Njengoba labo ababhalisile beguquka, ngabe ngibabeka kahle emthonjeni wezokuxhumana lapho bangazi khona? Cha, isifundo seMcKinsey asikhulumi ngemvelaphi yalowo obhalisile. Phakathi kokuziphatha okungabanjwanga kahle nokuziphatha kwesiteshi se-omni, ukulandelela ngokunemba kulahlekile.
  3. Inhloso - Ucabanga ukuthi ababhalisile bakuphi ohambweni lwamakhasimende phakathi kokuqwashisa nokuguqulwa? Ukholwa ukuthi bakuphi abalandeli be-Facebook ne-Twitter? Ababhalisile sebevele bazibophezele futhi benze ukuzibophezela okukhulu - bakunikeza ikheli labo le-imeyili. Esikhundleni sokusho ukuthi i-imeyili isebenza ngempumelelo engama-40x kunemithombo yezokuxhumana, i-verbiage efanele kufanele ibe njalo obhalisile uhlanganyela kakhulu ngama-40x kunomlandeli wezokuxhumana.

Kubalulekile ukukhumbula ukuthi i-imeyili isekhona, ikakhulukazi i-1: 1 medium medium. UScott uqinisile ukuthi ukwenza ngezifiso kanye ne-imeyili kuqhuba ukusebenzisana okuhle kakhulu. Ngokombono wami othobekile, ayikho neze indlela i-imeyili ekhiqiza ngayo ukuguqulwa okungaphezulu kwama-40x kunemithombo yezokuxhumana engaphandle kwezinkampani ezisebenzisa zombili ngempumelelo. Ngethemba ukuthi izinkampani zishayela ababhalisile abaningi ngemithombo yezokuxhumana, zenza amathemba ajulile kufaneli yokuguqula.

Imithombo yezokuxhumana isihlahla sama-apula, i-imeyili yi-apula. Angisoze ngaphoqa inkampani ukuthi ilahle noma ishintshe isu elilodwa lokuya kwelinye. Imithombo yezokuxhumana inikeza i-1: Ipulatifomu eminingi lapho umyalezo wami ungananelwa khona ngokusebenzisa izigaba zamathemba afanele. Isebenza kakhulu njengezimpophoma emanzini, kwesinye isikhathi iba nomfutho futhi ishayela ukuqwashisa okwengeziwe ngethoni.

Imithombo yezokuxhumana nayo kunomthelela ekusebenziseni kahle injini yokusesha (ngokungaqondile) njengoba ukuqaphela kuphendukela kokushiwo ku-inthanethi. Lokhu okuthunyelwe, futhi, kuyisibonelo esihle. Ngikhiqize ama-backlinks kusayithi likaScott nakwindawo kaMcKinsey ngesihloko.

Njengoba imbewu impova futhi ama-apula evuthwa, ayawa esihlahleni. Lokho akusho ukuthi i-apula libaluleke ngaphezu kwesihlahla. Ngokuphambene nalokho!

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.