I-Social Media & Influencer Marketing
Akukaze Kulula Njengabalandeli Nabalandeli
Ukunaka abathengisi bezokuxhumana: inani labalandeli aliyona inkomba enamandla yethonya. Impela… kusobala futhi kulula - kepha futhi kuyavilapha. Inani labalandeli noma abalandeli kaningi alihlangene nomuntu noma ikhono lenkampani lokuthonya abanye.
Izici Eziyisikhombisa Zethonya Ku-inthanethi
- Umgqugquzeli kumele ahlanganyele ikakhulukazi izingxoxo ezifanele. Umlingisi onabalandeli be-bajillion akusho ukuthi angathonya abanye maqondana nomkhiqizo noma insizakalo yakho.
- Umgqugquzeli kufanele zibandakanye njalo futhi muva nje ezingxoxweni ngesihloko esifanele. Kunamabhulogi amaningi alahliwe, amakhasi e-Facebook, nama-akhawunti we-Twitter laphaya. Imithombo yezokuxhumana idinga umfutho, futhi labo abama noma abama kancane kancane balahlekelwa yithonya elikhulu ezihlokweni.
- Umthelela kufanele abe okukhulunywa kakhulu ngaso ngabanye ezingxoxweni ezifanele. Ama-retweets, ama-backlink kanye namazwana kuyizinkomba zekhono lomgqugquzeli lokubandakanya izethameli.
- Umgqugquzeli kumele bahlanganyele engxoxweni. Akwanele ukuqhakambisa umyalezo kuzethameli zabo, umgqugquzeli unesiphiwo sokuphendula imibuzo yabantu, ukubhekana nokugxekwa, nokukhomba abanye abaholi esikhaleni. Ukudlulisa isixhumanisi noma i-Tweet esincintisana nayo akuyona ibhizinisi elibi, kukhombisa ukuthi uzikhathalela ngempela izilaleli zakho futhi ufuna ukuzondla ngemininingwane engcono kakhulu.
- Umgqugquzeli kumele abe ne- idumela. Noma ngabe yiziqu, incwadi, ibhulogi, noma isihloko somsebenzi… umgqugquzeli kumele abe nedumela elisekela ulwazi lwabo lwendaba ngendaba ngegunya.
- Umgqugquzeli kumele guqula izithameli zabo. Ukuba nethoni labalandeli, ithoni yama-retweets, kanye ne-tonferensi kusengasho ukuthi kunethonya. Ithonya lidinga ukuguqulwa. Ngaphandle kokuthi umgqugquzeli angaba nomthelela esinqumweni somuntu sokuthenga empeleni, abayena umthelela.
- Ithonya alikhuli ngokuhamba kwesikhathi, liyashintsha ngokuhamba kwesikhathi. A shintsha ithonya kungafika njengokuthola ukuthi isixhumanisi sakho sishiwo noma ukuphinda ubhale kabusha ngomunye umthelela. Ukuthi othile wayenabalandeli abangu-100,000 ngonyaka owedlule akusho ukuthi basenethonya nanamuhla. Thola abagqugquzeli ngomfutho njengoba kubonakala ngokukhula okuqhubekayo.
Ingabe kukhona okuhlukile? Yebo zikhona. Angikucindezeli lokhu njengomthetho - kepha ngifisa ukuthi izinhlelo ezikhomba futhi zibeke ithonya ku-Intanethi ziyeke ukuba livila kakhulu bese ziqala ukuhlinzeka ngokuhlaziya okuyinkimbinkimbi kuzici ezakha umuntu onethonya ngempela.