I-imeyili Marketing & Automation

7 Amathiphu Abalulekile Okuthengisa Nge-imeyili Okuzibandakanya Nokuguqula Iminyaka Eyinkulungwane

Ngaphezulu 72.1 abayizigidi ezingu Izinkulungwane zeminyaka e-United States kuphela, ziyisizukulwane esikhulu kunazo zonke esiphilayo. Futhi bazimisele ukutshala imali kumabhrendi anendaba nokwakha ubudlelwano obuhlala njalo futhi basebenzise imali kumabhrendi abawathandayo. Ngo-2020 e-United States, amandla okusebenzisa ezinkulungwane zeminyaka ayehlezi cishe $ 2.5 isigidintathu ngonyaka. 

Obani Iminyaka Eyinkulungwane?

Iminyaka eyinkulungwane ngabantu abazalwa phakathi kuka-1981 no-1996, futhi bayisibalo sabantu esinamandla sokumaketha. Njengamanje, izinkulungwane zeminyaka ziphakathi kweminyaka engama-27 nengama-43 ubudala.

Akunakuphika ukuthi imikhuba yokuthenga yeMillennials ihluke kakhulu kuleyo yezizukulwane ezandulelayo. Izinkulungwane zeminyaka zithenga ku-inthanethi kakhulu kunezizukulwane ezedlule, futhi zincike empendulweni evela kwabanye abathengi ngesikhathi senqubo yokuthenga. Futhi, indlela abayithandayo yokuthola ulwazi oluhlobene nomkhiqizo nge-imeyili. Phela, bekungenye yezindawo zokuqala zedatha yedijithali.

I-Millennial Consumer Behaviour kanye Neqhaza Le-imeyili

Izinkulungwane zeminyaka zibone ukukhula kwe-inthanethi nezinye izinkundla zokuxhumana eziningi. Isizukulwane esisha, esisebenzayo emphakathini, kanye ne-tech-savvy, iMillennials isicishe yashintsha isuka enkathini eyenziwa ngesandla yaya enkathini yobuchwepheshe.

Ngokuzungeza ama-smartphones, ukungena kwe-inthanethi okuphezulu, kanye nezinkundla zokuxhumana, laba baholi bedijithali kungenzeka ukuthi bathenge kumabhrendi athuthukise amanani acacile ngokuhamba kwesikhathi, ahlanganisiwe, futhi abamba umphakathi oqinile we-inthanethi. Futhi nge-IOS 15 iza esithombeni, umthelela we-iOS 15 ekukhangiseni nge-imeyili ayinakuzitshwa.

Sengikushilo lokhu, izinkulungwane zeminyaka zisafisa ulwazi lomuntu siqu. Bafuna ukwazi ukuthi imikhiqizo iyabanakekela nokuthi izidingo zabo zithathwa ngokungathí sina. Ezinye izinhlobo zokumaketha esikhaleni sedijithali azinakho lokhu, nokho, ama-imeyili ayakwazi ukuvala igebe futhi ahlangabezane nalesi sifiso.

Ukuthengisa nge-imeyili kunikeza inzuzo ehlukile. Ivamise ukubonwa njengendlela ephumelela kakhulu yemikhiqizo yokuheha izinkulungwane zeminyaka. I-imeyili ingaba nomthelela ezinqumweni zokuthenga zeMillennials. Kungelinye lamathuluzi okuthengisa angcono kakhulu ezinkulungwane zeminyaka kanye nezinkulungwane zeminyaka bakhetha i-imeyili. 

Futhi ukwazi ukuthi ungaxhumana kanjani nezinkulungwane zeminyaka noma ukudala okuqukethwe kwezinkulungwane zeminyaka kungenzeka ukufunda okubaluleke kakhulu kuwo wonke umuntu. Uma uqonda ukuthi ungakudala kanjani okuqukethwe kwezinkulungwane zeminyaka, akukho okungakumisa.

I-imeyili Marketing Yeminyaka Eyinkulungwane

Nazi ezinye izinto okufanele uziqonde mayelana nezinkulungwane zeminyaka uma kukhulunywa ngokumaketha nge-imeyili:

  • Iminyaka eyinkulungwane ikhetha i-imeyili yomsebenzi: Ingxenye yesithathu emangalisayo yezinkulungwane zeminyaka ikhetha i-imeyili yokuxhumana kwebhizinisi ngaphezu kwezingcingo, imiyalezo esheshayo, namakholi wevidiyo. 
  • Lesi sizukulwane sithathekile: Iminyaka eyinkulungwane, ngokumangazayo, igcwele i-imeyili. Ngaphezu kwengxenye yezinkulungwane zeminyaka ephakathi kweminyaka eyi-18 nengama-24 bahlola ama-imeyili abo besembhedeni ekuseni, futhi amaphesenti angama-43 ezinkulungwane zeminyaka ephakathi kweminyaka engama-25 nengama-34 enza okufanayo. Iminyaka Eyinkulungwane futhi mancane amathuba okuthi bangawabheki ama-imeyili abo baze bafike ehhovisi. 
  • I-imeyili ingacasula: Iminyaka eyinkulungwane iyisizukulwane esinolwazi ngobuchwepheshe, ngakho-ke siyazi ukuthi izinto ezifana nezibalo nokulandelela idatha zenzeka kithi uma siphequlula ku-inthanethi. Ukuthola okuqukethwe okungabalulekile nokungenamsebenzi okuvela kumkhiqizo kuyimbangela abangasinaki. Kuyinto ecasula kakhulu mayelana nama-imeyili, cishe kabili njengokucasulayo lapho wenza igama lingalungile.
  • I-imeyili ayilona ichashazi elingumlingo: Ngaphansi kwengxenye yesithathu yawo wonke ama-imeyili wokumaketha avulwa yizinkulungwane zeminyaka. Nakuba i-imeyili iyithuluzi elinamandla ngendlela emangalisayo, ayilona nje ibhokisi likaqhwi kucebo lakho lokumaketha. Ukuze usebenzise i-imeyili ngempumelelo, amabhrendi adinga ukwenza isiqiniseko sokuthi okuqukethwe kuwusizo futhi kuhambisana.
  • Izinkulungwane zeminyaka eminingi zihlola ama-imeyili abo kudeskithophu kunakuselula: Ngaphezu nje kwengxenye yezinkulungwane zeminyaka bathi ikhompuyutha yabo iyithuluzi eliyinhloko lokuhlola i-imeyili, enama-smartphones ngaphansi kwesigamu. Lo mkhuba ubonakala ubuyela engxoxweni mayelana nebhalansi yokuphila komsebenzi. Iselula iyindlela enhle yokuhlola i-imeyili, kodwa abantu abaningi ngokwengeziwe bakhetha ukubhekana nokuphendula i-imeyili evela kumakhompyutha abo.

Amathiphu ayi-7 Wokubandakanya Iminyaka Eyinkulungwane Ngokumaketha Nge-imeyili

Ukuthengisa nge-imeyili kuyasebenza, kulula kanjalo. Nawa amathiphu okuthengisa ama-imeyili weminyaka eyinkulungwane ukuze afinyelele isizukulwane esisha:

  1. Lungiselela imiyalezo yakho kumadivayisi eselula - 59% yezinkulungwane zeminyaka hlola ama-imeyili abo ocingweni lwabo. Uma imilayezo yakho ingahambisani neselula, uzohlukanisa ingxenye enkulu yezithameli zakho, futhi cishe awusoze waphumelela ngokumaketha nge-imeyili.
  2. Ingcweti yobuciko bemigqa yezihloko - Imigqa yezihloko zama-imeyili akho ibaluleke kakhulu, kungakhathaliseki ukuthi uphromotha bani. Kodwa uma kukhulunywa ngezibalo zabantu abasha, isihloko empeleni sibaluleke kakhulu. Lokhu kungenxa yokuthi izinkulungwane zeminyaka zihlala zigcwele okuqukethwe.
    66.2% yezinkulungwane zeminyaka zithola ama-imeyili afika kwangu-50 ngosuku. Intsha igcwele izikhangiso, izingosi ze-blog, amavidiyo e-YouTube, nokuxhumana ngedijithali, konke kulwela ukunakwa. Uma isihloko se-imeyili yakho singakubambi ukunaka kwabo futhi sivuse ilukuluku labo, umlayezo wakho uzosuswa ngokuphazima kweso.
  3. Yabelana njalo ngamavelu nezinkolelo zenkampani - Uma kukhulunywa ngemikhuba ye-imeyili yeminyaka eyinkulungwane kanye nokubambisana nemikhiqizo, isizukulwane esisha asibheki nje amadili ashibhile emikhiqizweni yeprimiyamu. Bafuna nokweseka izinhlobo ezihambisana nezimiso nezinkolelo zabo ngezwe. Uma usuwahlonze amanani omkhiqizo wakho, yabelana ngawo!
  4. Dala uhlelo olukhangayo lokwethembeka kwamakhasimende - Izinhlelo zokwethembeka kwekhasimende zinhle - uhlobo ngalunye kufanele lube nalo. Ngokujulile, ucwaningo lubonisa lokho 52% yabathengi bazokhetha izinhlobo abazuza ngazo imiklomelo/amaphoyinti. Uma sijula, siyakuthola lokho 76% yezinkulungwane zeminyaka ithi uhlelo lokwethembeka lwekhwalithi ephezulu luzokwandisa imvamisa yokuthenga ngomkhiqizo. Ngamanye amazwi, uhlelo lwakho lokwethembeka komkhiqizo lungaba umthombo omkhulu wemali engenayo eyengeziwe!
  5. Cabangela ukuhlukaniswa - Abathengi besimanje bafuna ukuhwebelana komuntu siqu nemikhiqizo abayisekelayo. Ngakho-ke ungaze ucabange ngokuthumela i-imeyili ejwayelekile kubo bonke ababhalisile bakho ngesikhathi esisodwa. Kunalokho, hlukanisa uhlu lwakho lwababhalisile emaqenjini anomqondo ofanayo ukuze ukwazi ukuthumela iminikelo yomuntu ngamunye kanye nokuqukethwe abakuthandayo. Ungakhathazeki, akunzima njengoba kuzwakala...
  6. Hlala unokuthile okuwusizo ongakusho - Yonke imilayezo oyithumelayo kufanele ibe nenjongo. Lokhu ukumaketha nge-imeyili 101, kodwa futhi namathiphu awusizo uma ufuna izinkulungwane zeminyaka. Njengoba kushiwo ngenhla, izinkulungwane zeminyaka zidla okuqukethwe cishe njalo. Ngenxa yalokho, ngokwemvelo bavala yonke into engabathakazelisi ngokuqondile noma abayithola ingenamsebenzi esimweni sabo sempilo yamanje. Ukuze usebenzise ukumaketha kwe-imeyili ngempumelelo, KUPHELA udinga ukubafinyelela ngemilayezo efanele equkethe inani elikhulu.
  7. Linga ngamasu ahlukene - Ungesabi ukuzama izinhlobo ezahlukene zokuqukethwe kwe-imeyili nezindlela zokwethula. Isibonelo, uma njalo uthumela ama-imeyili ombhalo angenalutho, ungasebenzisa izifanekiso ezidonsa amehlo futhi ufake izithombe ezinhle kumkhankaso wakho olandelayo. Noma qhubekela phambili futhi uhlole okuqukethwe okusebenzisanayo. Uyazi ukuthi sikhuluma ngani: ama-imeyili amema ababhalisile ukuthi badlale ngemenyu yokusebenzisana.

Amandla Esizukulwane Seminyaka Eyinkulungwane Makhulu Kakhulu Ukuba Unganakwa

Ngakho-ke, ingabe ukumaketha nge-imeyili kusebenza kweMillennials? Futhi okubaluleke nakakhulu, ingabe abathengisi bangasebenzisa lokhu ukuze bayise imikhiqizo yabo ezingeni elilandelayo? Nokho, impendulo ilula: yebo. 

Uma kubhekwa amandla okuthenga ezinkulungwane zeminyaka kanye neqiniso lokuthi basakholelwa emandleni e-imeyili, ukuqaphela okusobala kakhulu kungenziwa: ukumaketha nge-imeyili kuyisihluthulelo sokuvula - nokuqhubeka nokukhulisa - ubudlelwano besikhathi eside nezinkulungwane zeminyaka. Ngokufunda ubuciko bokumaketha nge-imeyili, ungaguqula izinkulungwane zeminyaka zibe abagqugquzeli bomkhiqizo abathembekile.

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