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Ingabe Ukuziphatha Kweminyaka Eyinkulungwane Ukuthenga Kuhluke Ngempela?

Kwesinye isikhathi, ngiyabubula lapho ngizwa igama elithi millennial engxoxweni yokumaketha. Ehhovisi lethu, ngizungezwe izinkulungwane zeminyaka, ngakho-ke izimiso zokuziphatha kanye nemibono yamalungelo kungenza ngidangale. Wonke umuntu ngiyazi ukuthi iminyaka iyabahlukumeza futhi banethemba ngekusasa labo. Ngiyazithanda izinkulungwane zeminyaka – kodwa angicabangi ukuthi zifuthwe ngothuli lwemilingo oluzenza zihluke kakhulu komunye umuntu.

Iminyaka eyinkulungwane engisebenza nayo ayinavalo… njengoba nganginjalo kuleyo minyaka. Umehluko kuphela engiwubona ngokweqiniso akuwona owobudala; kungokwesimo. Iminyaka eyinkulungwane iyakhula ngesikhathi lapho intuthuko yezobuchwepheshe ikhula ngesivinini. Hlanganisa ithemba, isibindi, nobuchwepheshe obutholakalayo; kunjalo, sizobona ukuziphatha okuyingqayizivele kuvela. Ephuzwini lami:

U-73% wezinkulungwane zeminyaka uthenga ngokuqondile kuma-smartphone abo.

Ngenxa yokuthi basebasha futhi abakakaqoqi ingcebo, amandla okuthenga ngenkulungwane yeminyaka ayikhulu njengaleyo yezizukulwane ezindala, kodwa inani lezinkulungwane zeminyaka liyakhula. Futhi njengoba ingcebo nezinombolo zabo zikhula, le ngxenye yabantu ayinakushaywa indiva.

Esikhathini esingeside esidlule, kungenzeka ukuthi uzwile isigameko se-avocado toast, lapho isishingishane sathi izinkulungwane zeminyaka azikwazi ukukhokhela izinto ngenxa yokuthi zazimosha imali yazo ezintweni eziwubukhazikhazi ababengakwazi ukuzikhokhela. Ngokusho kuka-a Ibhange laseMelika Ucwaningo lwe-Merrill Edge, izinkulungwane zeminyaka kungenzeka kakhulu ukuthi zibeke phambili ubulungu bokuhamba, ukudla, kanye nejimu ngaphezu kwekusasa labo lezezimali. Anginaso isiqiniseko sokuthi lesi yisibonelo sezinkulungwane zeminyaka zokungabi nasibopho; kungase kusho ukuthi isizukulwane sethu esincane sazisa okuhlangenwe nakho okuthile kakhulu kunezinye.

Lokhu kuhamba kancane njengoba izinkulungwane zeminyaka zichitha imali nezinkampani ezihlangabezana nezinkolelo zazo zemvelo nezenhlalo. Uma unemali encane nethemba lokwenza umthelela owengeziwe, ukuchitha ubusuku nabangani ekhefi yasendaweni uphaka ikhofi elivela emithonjeni eqinile enikela emphakathini wabo kunengqondo ngokuphelele. Ngenxa ye-inthanethi kanye nenkundla yezokuxhumana, lezi zinqumo zokuthenga zingacwaningwa kalula - akunjalo lapho ngimncane!

Uma bethanda umkhiqizo wakho, bazocula izindumiso zakho kuwo wonke umuntu abamaziyo. Uma bengakwenzi, bazosheshe bakubize. Ingabe lezi zindlela zokuthenga zeminyaka eyinkulungwane zisho ukuthini kubathengisi? Kusho ukuma ngemuva kwemikhiqizo yekhwalithi. Ifunda indlela yokuxhumana nesidingo sababukeli abahlukahlukene. Ukusukumela phezulu kunokuthatha isinyathelo kuzohamba indlela ende ekuthuthukiseni ukwethembeka komkhiqizo, kwandise ukugcinwa kwamakhasimende, futhi kungenise imali eyengeziwe. 

I-REQ

Funda mayelana nokuthi izinkulungwane zeminyaka ziyishintsha kanjani indawo yokuthenga nezindlela ezingcono kakhulu zokuxhumana nesizukulwane.

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Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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