Sesha Marketing

Ungawunciphisa Kanjani Umthelela Wokusesha Lapho Uthuthela Kwisizinda Esisha

Njengakwezinkampani eziningi ezikhulayo nezishintshayo, sineklayenti elizama kabusha futhi lithuthela kusizinda esihlukile. Abangani bami abenza i-search engine optimization basebenza njengamanje. Izizinda zakha igunya ngokuhamba kwesikhathi futhi zikhiphe lelo gunya lingafaka ithrafikhi yakho ephilayo.

Ngenkathi i-Google Search Console inikela nge- ukuguqulwa kwethuluzi lesizinda, abangakunaki ukukutshela ukuthi le nqubo ibuhlungu kangakanani. Kubuhlungu… kubi. Ngenza ushintsho lwesizinda eminyakeni eminingi edlule Martech Zone ukuhlukanisa umkhiqizo nesizinda segama lami siqu, futhi ngilahlekelwe cishe wonke amagama angukhiye abekwe ohlwini kanye nawo. Kuthathe isikhathi ukubuyisela impilo engake ngaba nayo.

Unganciphisa umthelela wokulinganiswa kosesho lwe-organic ngokwenza umsebenzi othile wangaphambi kokuhlela nokwenziwa ngemuva, noma kunjalo.

Nalu uhlu lokuhlola lwe-Pre-Planning SEO

  1. Buyekeza ama-backlinks wesizinda esisha - Kunzima kakhulu ukuthola isizinda esingakaze sisetshenziswe ngaphambili. Uyazi ukuthi isizinda sasetshenziswa noma cha ngaphambili? Kungenzeka kube yimboni eyodwa enkulu ye-SPAM futhi ivinjwe yizinjini zokusesha ngokuphelele. Ngeke wazi uze wenze ukuhlolwa kwe-backlink kusizinda esisha bese uhambisa noma yiziphi izixhumanisi ezingabazekayo.
  2. Buyekeza ama-backlink akhona - Ngaphambi kokuthi uthuthele esizindeni esisha, qiniseka ukuthi ukhomba wonke ama-backlink ahlukile onawo njengamanje. Ungenza uhlu oluqondiwe futhi wenze ithimba lakho le-PR lixhumane nesayithi ngalinye elixhunywe kuwe ukuze ubacele ukuthi babuyekeze izixhumanisi zabo kusizinda esisha. Ngisho noma uthola idlanzana, kungaholela ekuphindaphindeni kwamanye amagama angukhiye.
  3. Ukuhlolwa Kwamasayithi - amathuba ukuthi unempahla enebhrendi nezixhumanisi zangaphakathi konke okuhlobene nesizinda sakho samanje. Uzofuna ukushintsha zonke lezo zixhumanisi, izithombe, ama-PDF, njll., futhi uqinisekise ukuthi ziyabuyekezwa uma sezibukhoma ngesayithi elisha. Uma isayithi lakho elisha lisendaweni yesiteji (kunconywe kakhulu), yenza lokho kuhlela manje.
  4. Tfola emakhasi akho laqinile kunawo onkhe – yimaphi amagama angukhiye ubalwa kuwo futhi imaphi amakhasi? Ungakwazi ukuhlonza amagama angukhiye anegama, amagama angukhiye esifunda, namagama angukhiye ezihloko obeka kuzo bese ukala ukuthi uhlehla kahle kangakanani ngemva kokushintsha kwesizinda.

Yenza Ukufuduka

  1. Qondisa kabusha isizinda kahle - Uzofuna ukuqondisa kabusha ama-URL amadala kuma-URL amasha ngesizinda esisha ukuze ube nomthelela omncane. Awufuni wonke umuntu oza nje ekhasini lakho lesizinda elisha ngaphandle kwesaziso. Uma uthatha amanye amakhasi noma imikhiqizo, ungahle ufune ukuwaletha ekhasini lezaziso ukhuluma ngoshintsho lwebhrend, kungani inkampani ikwenze lokho, nokuthi ingaluthola kuphi usizo.
  2. Bhalisa isizinda esisha nge-Webmasters - Ngokushesha ngena kumaWebmasters, bhalisa isizinda esisha, bese uthumela imephu yakho yesayithi yeXML ukuze isayithi elisha lisuswe iGoogle ngokushesha bese izinjini zokusesha ziqala ukubuyekeza.
  3. Yenza Ukuguqulwa Kwekheli - hamba ngenqubo yokuguqulwa kwethuluzi lekheli ukwazisa iGoogle ukuthi uthuthela kusizinda esisha.
  4. Qinisekisa ukuthi i-Analytics isebenza kahle - Ngemvume ukuze analytics futhi uvuselele i-URL yendawo. Ngaphandle kokuthi unezilungiselelo eziningi zangokwezifiso ezihlotshaniswa nesizinda, kufanele ukwazi ukugcina okufanayo analytics phendulela isizinda bese uqhubeka nokukala.

Ukuthunyelwa Kwangemva Kokufuduka

  1. Yazisa amasayithi axhumanisa nesizinda esidala - Khumbula ukuthi lolu hlu silwenzile ngama-backlink athembeke kakhulu futhi afanele? Sekuyisikhathi sokuthumela lezo zakhiwo nge-imeyili futhi ubone ukuthi zivuselela ama-athikili wazo ngolwazi lwakho lwakamuva lokuxhumana nomkhiqizo. Lapho ulapha uphumelela ngokwengeziwe, ngcono amazinga akho azobuya.
  2. Ukucwaningwa Kokuthunyelwa Kwezokuthutha - Isikhathi sokwenza okunye ukuhlolwa kwamasayithi bese uhlola kabili awunazo izixhumanisi zangaphakathi ezikhomba esizindeni esidala, noma iziphi izithombe ezinokushiwo, noma esinye isibambiso esingadinga ukubuyekezwa.
  3. Gada Amazinga kanye ne-Organic Traffic - Bheka amazinga akho kanye nomgwaqo ophilayo ukuze ubone ukuthi uhlehla kanjani kusuka ekushintsheni kwesizinda.
  4. Khulisa imizamo yakho Yobudlelwano Bomphakathi - Isikhathi sokulandela yonke imigqa ebekiwe ongayithola manje ukusiza inkampani yakho ibuyise igunya layo lenjini yokusesha nokuba khona kwayo. Ufuna izingxoxo eziningi laphaya!

Ngincoma futhi kakhulu uchungechunge lokuqukethwe kwe-premium okushicilelwe ukwenza ukubhebhetheka okukhulu. Kusuka kwisimemezelo sokwenza uphawu kophawu nokuthi kusho ukuthini kumakhasimende akhona manje kuya kuma-infographics namaphepha amhlophe ukucela impendulo enhle kumasayithi afanele.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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