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Ingabe Ulungele Iselula Ngempela? Amathuluzi nokuthi Yini Ongayihlola Ngesivinini Seselula, i-SEO Yeselula, Nokuziphatha Komsebenzisi Weselula

Nakuba ochwepheshe abaningi bemboni yokumaketha baklama futhi bashicilele amasayithi ngokunethezeka kwedeskithophu yabo kanye nesibonisi esihle esihle, iningi labavakashi kuwebhusayithi yakho kungenzeka ukuthi liyafika (noma lingase lifike) livela kumadivayisi eselula. Ukungaziniki isikhathi sokuqinisekisa ukuthi amawebhusayithi akho namakhasi okufika ayasebenziseka kalula kungashiya igebe elikhulu emizamweni yakho yokungena yokumaketha, ikakhulukazi ezinjinini zokusesha zamaselula. Futhi uma uyisizinda se-e-commerce, akungabazeki ukuthi sine- umthelela oqondile kumazinga akho okuguqulwa.

I-Google Search Iselula-Okokuqala, Kufanele Ube Kanjalo

U-58.16% wethrafikhi yewebhu yomhlaba wonke usuka kumadivayisi eselula. I-Google iphethe u-93.68% wesabelo semakethe yenjini yokusesha futhi amadivaysi eselula athatha u-63% wokuvakasha kokusesha kwemvelo. 

Imaphi Amaphesenti Osesho Iselula

I-Google ayinikezi ngemikhawulo ethile yento ngayinye enquma ukuthi isayithi liyaphumelela noma cha ngokuya ngobungani beselula. Kodwa-ke, kunemihlahlandlela ethile nezinqubo ezihamba phambili abanikazi bamawebhusayithi abangazilandela ukuze baqinisekise ukuthi isayithi labo lithuthukiselwe amadivayisi eselula futhi liyahlangabezana nezindinganiso ze-Google zokusebenziseka kalula. Nayi eminye imihlahlandlela ejwayelekile yento ngayinye:

  1. Idizayini ephendulayo: Indawo kufanele isetshenziswe umklamo ophendulayo amasu okuqinisekisa ukuthi ivumelana nosayizi besikrini abahlukene nezinqumo. Lokhu kusho ukuthi isayithi akufanele libe nezinto zobubanzi obugxilile noma lithembele ekuskroleni okuvundlile ukuze libonise okuqukethwe.
  2. Ukuzulazula kweselula: Kukhompyutha yedeskithophu, amamenyu okuzulazula avamise ukuboniswa phezulu noma kwesokunxele sesikrini, okuvumela abasebenzisi ukuthi bafinyelele kalula ezigabeni ezihlukene zesayithi. Nokho, kumakhalekhukhwini, usayizi wesikrini mncane kakhulu, okwenza kube inselele ukubonisa imenyu enkulu ngendlela efanayo. Ukuze wenze ukuzulazula kube lula kubasebenzisi beselula, ukuzulazula okulungele iselula ngokuvamile kufaka phakathi ezinye noma zonke izici zedizayini ezilandelayo:
    • Imenyu ye-Hamburger: Imenyu ye-hamburger isithonjana esincane esihlanganisa imigqa emithathu evundlile okuthi, uma ichofozwa noma ithephwe, inwebe ibe imenyu egcwele. Lo mklamo wonga isikhala esikrinini futhi wenze kube lula kubasebenzisi ukufinyelela imenyu.
    • Amamenyu okwehliswayo: Amamenyu okwehliswayo avame ukusetshenziswa ekuzulazuleni okusebenziseka kalula ukuze kuboniswe amamenyu amancane noma izinketho ezengeziwe. Uma umsebenzisi echofoza entweni yemenyu, kuvela imenyu yokudonsela phansi enezinketho ezitholakalayo.
    • Ukuzulazula okunamathelayo: Ukuzulazula okunamathelayo kugcina imenyu yokuzulazula ibonakala esibukweni, njengoba nje umsebenzisi ehlehlisa ikhasi. Lokhu kwenza kube lula kubasebenzisi ukuthi bafinyelele imenyu nganoma yisiphi isikhathi ngaphandle kokuthi baskrole baye phezulu ekhasini.
    • Isakhiwo semenyu eyenziwe lula: Amamenyu okuzulazula asebenziseka kalula amaselula ngokuvamile anesakhiwo esenziwe lula esinezinketho ezimbalwa kunamamenyu edeskithophu. Lokhu kwenza kube lula kubasebenzisi ukuthola abakufunayo futhi kunciphisa imfuhlumfuhlu esikrinini.
  3. Usayizi wefonti: Umbhalo okusayithi kufanele ube mkhulu ngokwanele ukuthi ungafundwa kumakhalekhukhwini ngaphandle kokudinga ukusondeza. I-Google incoma usayizi wefonti okungenani wamaphikseli angu-16 wombhalo womzimba.
  4. Isakhiwo sokuqukethwe: Okuqukethwe kufanele kuhlelwe ngendlela efundeka kalula kumakhalekhukhwini, kube nesikhala esanele phakathi kwezinto ezahlukene. Lokhu kuhlanganisa ukusebenzisa amafonti afundekayo, ukugwema amabhlogo amakhulu ombhalo, nokuhlukanisa okuqukethwe kube izigaba ezincane.
  5. Izinkinobho nezixhumanisi ezifanele ukuthinta: Izinkinobho nezixhumanisi kusayithi kufanele zibe zinkulu ngokwanele futhi zihlukaniswe ngokwanele ukuze zichofozwe kalula ngomunwe. I-Google incoma ubuncane bosayizi wamaphikseli angu-48 kumathegethi wokuthinta.
  6. Isivinini sokulayisha ikhasi: Isayithi kufanele lilayishe ngokushesha kudivayisi yeselula, njengoba isivinini sokulayisha esinensayo singaba nomthelela omubi kulwazi lomsebenzisi. I-Google incoma isikhathi sokulayisha esingaphansi kwamasekhondi amathathu kumasayithi eselula.
  7. Ukuhambisana namadivayisi eselula: Isayithi kufanele yakhelwe ukusebenza kahle ezinhlotsheni ezahlukene zamadivayisi eselula kanye nezinhlelo zokusebenza zamaselula. Lokhu kuhlanganisa ukusebenzisa ikhodi ethobela izindinganiso, ukugwema i-Flash, nokuhlola isayithi kumadivayisi ahlukene nezinkundla.

Kubalulekile ukuqaphela ukuthi ukuhlangabezana nale mihlahlandlela akuqinisekisi ukuthi isayithi izothathwa njenge-100% evumelana neselula yi-Google. I-Mobile-Friendly Test ihlinzeka ngokuhlolwa kokuthi isayithi liyahlangabezana yini nezindinganiso zeselula ze-Google futhi inikeza iziphakamiso zokuthuthukiswa.

Ukuziphatha Kweselula Akukhona Nje Ngosayizi Wesikrini

Kubalulekile ukuqonda umehluko ekuziphatheni phakathi abasebenzisi beselula nabedeskithophu ukuze bakhe iwebhusayithi elungiselelwe ingxenyekazi ngayinye futhi inikeze ulwazi lomsebenzisi oluhle. Nawu umehluko omkhulu ekuziphatheni phakathi kwabasebenzisi beselula nedeskithophu:

  1. Usayizi weskrini: Amadivayisi eselula anezikrini ezincane, ezingenza kube inselele ukufunda nokuzulazula kokuqukethwe. Ngenxa yalokho, abasebenzisi beselula bavame ukukhetha okuqukethwe okulula, okufushane okulula ukufundeka ezikrinini ezincane.
  2. Thinta ngokumelene nokuchofoza: Abasebenzisi bedeskithophu ngokuvamile basebenzisa igundane noma i-trackpad ukuze bazule kusayithi, kuyilapho abasebenzisi beselula basebenzisa iminwe yabo ukuze bathephe futhi baswayiphe. Lokhu kungase kuthinte ukwakheka kwesayithi, ikakhulukazi ngokwenkinobho nosayizi wesixhumanisi, ukubekwa, kanye nesikhala.
  3. Kuphequlula umongo: Abasebenzisi beselula bavamise ukuphequlula usohambeni, ngamafuphi nje omsebenzi, kuyilapho abasebenzisi bedeskithophu kungenzeka bachithe isikhathi eside kusayithi. Lokhu kungaba nomthelela ohlotsheni lokuqukethwe olusebenza kahle kakhulu kunkundla ngayinye, ngokuqukethwe kweselula okugxile ekufinyeleleni ngokushesha kulwazi olubalulekile.
  4. Sesha ukuziphatha: Abasebenzisi beselula maningi amathuba okuthi benze ukusesha ngezwi futhi basebenzise izinjini zokusesha ukuze bathole amabhizinisi endawo namasevisi. Lokhu kusho ukuthi amasu e-SEO asebenziseka kalula angadinga ukugxila kuwo nokwenza kahle kwasendaweni, ukusesha ngezwi, namazwibela afakiwe.
  5. Izinga lokuguqulwa: Abasebenzisi beselula bangase babe namazinga okuguqulwa aphansi kunabasebenzisi bedeskithophu, njengoba usayizi wesikrini omncane kanye nokuphequlula lapho usendleleni kungenza kube nzima kakhulu ukugcwalisa amafomu ayinkimbinkimbi nemisebenzi. Lokhu kusho ukuthi amasayithi eselula angase adinge ukugxila ekwenzeni lula inqubo yokuguqula nokunciphisa inani lezinyathelo ezidingekayo.

Yize ungeke ukwazi ukusebenzisa ukuhlaziya okusebenziseka kalula ukuze ufake ukuziphatha kwabasebenzisi beselula kanye nenjongo, ungasebenzisa lokhu ukuze uqinisekise ukuthi isayithi lakho okungenani lilungiselelwe ukubukwa kweselula.

Isivinini Sokusebenzisa Iselula

Kubalulekile ukukhumbula, ngenkathi umkhawulokudonsa weselula uqhubeka nokuba ngcono, awukasheshi njengamanye amadeskithophu amaningi. Njengoba iningi labavakashi beza ngedivayisi yeselula beya kusayithi lakho, isivinini siyinto ebalulekile. Akumangazi futhi lokho izici zesigaba ukusesha kweselula kuthintwa kakhulu isivinini sekhasi lesayithi lakho.

  1. Isikhathi sokuqala ngebhayithi (I-TTFB): Lokhu kulinganisa ukuthi iseva iphendula ngokushesha kangakanani esicelweni bese iqala ukuthumela futhi idatha. I-TTFB esheshayo ibalulekile kubasebenzisi beselula, abangase babe nokuxhumeka kwe-inthanethi okunensa.
  2. Izinsiza zokuvimbela ukunikezela: Lokhu kubhekisela ezinsizeni (ezifana ne-JavaScript ne-CSS) ezivimba ikhasi kusukela ekunikezelweni kuze kube yilapho sezilayishwa. Lokhu kunganciphisa isivinini sokulayisha ikhasi, ikakhulukazi kumadivayisi eselula anoxhumo lwe-inthanethi olunensa.
  3. Ukulungiselelwa kwesithombe: Izithombe zingaba nomthelela omkhulu izikhathi zokulayisha ikhasi kumadivayisi eselula. I-PageSpeed ​​​​Insights ihlola ukuthi izithombe zicindezelwe kahle yini futhi zikalwe kumadivayisi eselula.
  4. Okuqukethwe okungaphezulu kokugoqa:
    Okuqukethwe okungaphezulu kokugoqa kubhekise kokuqukethwe okubonakala ngaphandle kokuskrolela phansi kwekhasi. I-PageSpeed ​​​​Insights ihlola ukuthi okuqukethwe okungaphezulu kuyabekwa kuqala futhi kuyalayishwa ngokushesha, ukuze kuhlinzekwe ngolwazi lomsebenzisi olusheshayo nokushelelayo.
  5. Ukusebenziseka kweselula: I-PageSpeed ​​​​Insights iphinde ihlole izinkinga zokusebenziseka kweselula, ezifana nezinto zokuthinta ezisondelene kakhulu noma amasayizi wefonti mancane kakhulu ukuthi angafundwa kumadivayisi eselula.
  6. Isikhathi sokuphendula seseva: Lokhu kulinganisa ukuthi iseva iphendula ngokushesha kangakanani izicelo, okuhlanganisa nezicelo zempahla efana nezithombe namafayela e-CSS. Isikhathi sokuphendula esinensayo seseva singathinta kakhulu izikhathi zokulayisha ikhasi kubasebenzisi beselula.

Amathuluzi okuhlola asebenziseka kalula amaselula enza umsebenzi ojulile wokuhlinzeka ngemininingwane ngokusebenza kwejubane lesayithi lakho njengoba lidlala indima enkulu.

Amathuluzi Okuhlola Alungele Iselula

Inothi elilodwa kulokhu… ngenkathi ngisebenzisa lawa mathuluzi ngokungaguquki ngemiklamo yamakhasimende ethu, ngithole cishe kungenakwenzeka ukulungisa yonke inkinga. Sesikushilo lokho, amaklayenti ami enza kahle kakhulu ekusesheni kweselula nasekuguquleni. Ngisebenzisa lezi zinkundla ukuze nokwandisa njengoba singakwazi kubasebenzisi beselula, kodwa lokho akusho ukuthi amasayithi amaklayenti ethu athola amaphuzu aphelele (noma asondele kakhulu) kunoma yikuphi ukuhlolwa.

Izincomo zami zokuhlolwa kumadivayisi eselula ziphindwe kane:

  1. Ijubane lekhasi - ukukala isivinini nokusebenza kwesayithi lakho.
  2. Isiphequluli Seselula – ukuhlola isiphequluli kuwo wonke amadivayisi eselula ukuze kuqinisekiswe ukuthi izici zakho azigqagqani futhi zihlukaniswe ngokufanele futhi zilinganiselwe ngokufanele ukuze zihlanganyele nomsebenzi womunwe nesikrini.
  3. I-SEO yeselula - bheka futhi ulandelele ukuthi isayithi lakho libekwe kahle kangakanani ezinjinini zokusesha zamaselula kanye nokuhlaziya oncintisana naye ukuze uqonde ukuthi yini okudingeka uyenze ukuze ukale kangcono.
  4. Ukuziphatha Komsebenzisi - ukuqapha izibalo zakho ngisho nokukhipha isofthiwe yokuqopha iseshini ukuze kuqashwe ukuthi abasebenzisi beselula basebenzisana kanjani nesayithi lakho.

Nalu uhlu amathuluzi okuhlola amaselula kuyatholakala:

  • I-Lamdatest - Yenza ukuhlolwa kwesiphequluli esisebenzisanayo samawebhusayithi akho asesidlangalaleni noma aphethwe endaweni kanye nezinhlelo zokusebenza zewebhu kuziphequluli zangempela ezingu-3000+ zeselula nezedeskithophu ezisebenza ezinhlelweni zokusebenza zangempela. Ungakhetha ezinhlelweni ezibanzi ze-Windows ne-Mac, kanye nawo wonke amafa neziphequluli zakamuva. Futhi, hlola iwebhusayithi yakho noma uhlelo lokusebenza lwewebhu kuziphequluli zakamuva zeselula ngezinhlelo zokusebenza zeselula ze-Android ne-iOS.
  • I-Google Mobile-Isivivinyo Somngane – ithuluzi lamahhala elinikezwe i-Google elivumela abanikazi bewebhusayithi ukuthi bahlole ukuthi isayithi labo liyahlangabezana yini nezindinganiso ze-Google ezisebenziseka kalula. Ithuluzi lihlaziya iwebhusayithi futhi linikeze impendulo yokuthi isebenziseka kanjani iselula, kanye neziphakamiso zokuthuthukisa. Ngezinkinga zejubane lekhasi, ungasebenzisa futhi I-Google Speed ​​​​Page Insights.
  • Isivivinyo Esilungele Iselula ye-Bing - ithuluzi elilula kakhulu futhi lamahhala elinikezwe i-Microsft elivumela abanikazi bewebhusayithi ukuthi bahlole ngokushesha i-interface yabo yomsebenzisi weselula (UI) ukuqinisekisa ukuthi ilungiselelwe ukubukwa kweselula nokusebenzisana.
  • Isikebhe – sibhale mayelana Ukuhlola okumangalisayo kwe-Sitechecker amakhono kakade. Konke ukuhlola kuhambisana nohlu lwezinkinga olusebenziseka kalula. Futhi, ungakwazi ukulandelela izinga lakho ngokuhamba kwesikhathi kumagama angukhiye osesho lweselula ozama ukululungiselela.
  • Ukucaca KweMicrosoft - ithuluzi lamahhala, elisebenziseka kalula elithwebula ukuthi abantu bangempela bayisebenzisa kanjani isayithi lakho. Ukucaca kukuvumela ukuthi uhlukanise abasebenzisi beselula ukuze nawe. angabona amamephu okushisa futhi abheke izikhathi zomsebenzisi ukuze abone izinkinga ngokusebenzisana kwakho komsebenzisi weselula.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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