With the explosion of affordable smartphones on the market and inexpensive data packages, I'm not sure another strategy has risen as quickly as mobile marketing. Unfortunately, it's also a strategy that hasn't been adopted as quickly as its growth and popularity. If your company hasn't deployed a mobile marketing strategy, the good news is that best practices were still being established.
TapSense has put out a fantastic guide to mobile marketing. It's a combination of their own efforts, as well as work from some influential authorities in the mobile marketing industry. Their goal was to create a collective guide of the newest, brightest, and most actionable ideas affecting the mobile ad space. If you're looking at deploying a mobile application, the guide is especially helpful – walking you through the decision-making process all the way through to promotion.
Obunye bobuchwepheshe obusha beselula obukhula ngokuthandwa ukubhida ngesikhathi sangempela (i-RTB), amafomethi amasha wesikhangiso eselula - kufaka phakathi amabala wevidiyo yamasekhondi ama-5, kanye ne-Facebook Exchange - okuzobe kubusa isikhala sesikhangiso seselula. Ngaphezu kwalokho, lo mhlahlandlela ungena ezihlokweni ezinjengalezi:
- Kungani Abathengisi Bamaselula Kufanele Bagxile Kuzinhlelo Zokusebenza ze-Smartphone
- Amathiphu Wokwandisa Ukumaketha Kuzo Zonke Iziteshi Zamahhala
- Umhlahlandlela Wama-KPIs Eselula Okukhathalelwa Ngabaphathi Bakho
- Izizathu Ezine Zokuthi Abathengisi Bamaselula Badinga Ukulinganiswa Okungachemile Kokumaketha Kwangaphandle
I-TapSense iyipulatifomu yokumaketha ephathekayo ehlinzeka ukulinganiswa komuntu ongachemile kuziteshi zamahhala nezikhokhelwayo. Ngokusebenzisa ideshibhodi eyodwa, abathengisi bangaphatha futhi balungiselele imikhankaso yeselula kumakhulu abamemezeli. Amakhasimende angaphezu kwe-100 aphumelele nge-TapSense, kufaka phakathi: i-Fab, Redfin, Trulia, Expedia, Viator, Amazon ne-eBay.