Ukumaketha Kwamaselula: Kwenze kube ngokwakho

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I-Hipcricket's Ucwaningo olwenziwa ngo-2014 online, Isimo Sengqondo Sabathengi Ekumakethweni Kwamaselula, yenziwa ngo-Ephreli 2014 futhi yaqondiswa kubantu abadala abangu-1,202 e-US. Ucwaningo luthole ukuthi Abathengisi sebevele basebenzise amaselula futhi abathengi bayaphendula. Ababili kwabathathu kwabaphendulile bathi bathole umlayezo wombhalo ovela kumkhiqizo ezinyangeni eziyisithupha ezidlule futhi cishe isigamu sabathengi bathole lo mlayezo uwusizo.

Kodwa-ke, abathengisi baphuthelwa uphawu uma kukhulunywa ngokuthumela imiyalezo efanele, eyenziwe ngezifiso, ekhungathekisa abathengi:

  • U-52% uthe umyalezo uzwile I-intrusive noma i-spammy.
  • U-46% uthe umyalezo awuyena efanele izintshisekelo zabo.
  • U-33% usho umyalezo ayizange inikeze inani.
  • U-41% uthe bazokwabelana ngolwazi oluthe xaxa nemikhiqizo uma kugqugquzelwa iminikelo efanele noma amakhuphoni.

Kukhona indawo enkulu yokukhula kwemikhiqizo ukusungula ukuxhumana okunenjongo nokuhlala njalo namakhasimende abo. Lolu cwaningo lukhombisa ukuthi abathengi basebenzisana nemikhiqizo ngokukhangisa ngamaselula, okukhuthazayo. Kepha, ama-brand kumele ahambise imikhankaso efanele futhi eyenziwe ngezifiso noma bazophuthelwa isabelo esikhulayo semakethe. UDoug Stovall, I-Hipcricket I-COO

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