Amasayithi Omakhalekhukhwini, Izinhlelo Zokusebenza, i-SMS namakhodi we-QR - Ukunethezeka noma Kuyadingeka?

Izibalo Zokumaketha Kwamaselula

Nge-2015, i i-Intanethi ephathekayo izodlula ukusetshenziswa kwedeskithophu futhi ngonyaka odlule ukusetshenziswa kwayo sekuphindwe kabili. Abenzi bezinqumo abaningi ngokwengeziwe basebenzisa iwebhu yeselula ukuze bafinyelele kulwazi abaludingayo ukwenza ukukhetha kokuthenga. Kuze kufike ku-50% wamathuba aku-inthanethi angahle aphuthelwe ngokungabi nakho nokusebenzisa isu leselula lenkampani noma lomkhiqizo. Eminyakeni embalwa ezayo leli phesenti lizoqhubeka nokukhuphuka. Umbuzo uwukuthi - Ngabe iwebhusayithi yakho yenzelwe iwebhu yeselula futhi ukumaketha kwakho okungenayo kusizakala ngeselula?

Ngo-Okthoba 27, UJohn McTigue (EVP) kanye ne- UChad Pollitt (I-Dir. Ye-Social Media & Search Marketing) ye-Kuno Creative yethule “Ukumaketha Okungenayo Kwamaselula.” Isethulo siveze izindawo ezine eziyinhloko zokumaketha ezingamaselula nokucatshangelwa

1. Amawebhusayithi weselula

  • Isicelo se-B2B
  • Imiklamo emihle kakhulu yokwakhiwa kwewebhusayithi yeselula
  • Izinselelo zamawebhusayithi kuselula
  • Idizayini yewebhu ehlakaniphile
  • Hlukanisa isayithi leselula uma kuqhathaniswa nokwakhiwa kwewebhu okuphendulayo
  • Okuqukethwe okuhle kwamawebhusayithi weselula

2. Izicelo zeselula

  • Isicelo se-B2B
  • Buhle nobubi bezinhlelo zokusebenza
  • Amasayithi weselula uma kuqhathaniswa nezinhlelo zokusebenza

3. SMS / imiyalezo

  • Izibalo nezibalo zabantu
  • Izibonelo zomkhankaso we-SMS
  • Ukuhamba ngomkhankaso we-SMS

4. Amakhodi we-QR   

  • Izibalo nezibalo zabantu
  • Izibonelo zomkhankaso wekhodi ye-QR
  • Ukuhamba ngomkhankaso wekhodi ye-QR

Ngokwengeziwe, isethulo sihlolisise ubuchwepheshe namathuluzi avumela ukuthunyelwa okunamandla kwemikhankaso yokukhangisa ngamaselula ngenkathi kudingidwa izindlela zokuhlanganisa ngokukhululekile iselula kumikhankaso yamanje ye-inthanethi neyingaxhunyiwe ku-inthanethi. Amanye amathuluzi okuxoxwe ngawo afaka phakathi Thwebula ngu-44Doors, I-MoFuse futhi HubSpot.

Ukumaketha okungenayo kwamaselula akuseyona indawo yokunethezeka kubakhangisi abangayicabangela. Ngokuya ngezibalo, ukusetshenziswa kanye namathrendi kuyinto edingekayo ezinkampanini nemikhiqizo efisa ukufinyelela nokuxhumana nabantu ababhekiswe kubo. Labo abakhetha ukungazishiyi besengozini kulabo abancintisana nabo abakhetha ukusebenzisa amandla okukhangisa okungenayo okungamaselula. Ngemininingwane engaphezulu, zizwe ukhululekile ukubuka ividiyo ephelele ye- isethulo sokumaketha esingena ngaphakathi.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.