Ezohwebo kanye nokudayisaUkumakethwa Kwamaselula Nethebulethi

Izindlela Ezi-5 Eziphezulu Zokuthuthukisa Inqubo Yakho Yokukhokha Yeselula

Ama-Smartphones kanye namathebulethi kungamadivayisi athandwa kakhulu abantu abawasebenzisa nsuku zonke. Uma kukhulunywa nge-ecommerce, izinkokhelo zeselula seziba inketho ethandwayo, ngenxa yokukhululeka kanye nokuba lula kokukhokha noma kuphi, nganoma yisiphi isikhathi, ngokuthepha nje okumbalwa. Njengomthengisi, ukuthuthukisa inqubo yakho yokukhokha ngeselula kuwutshalomali oluzuzisayo ukuze kwandiswe ukwaneliseka kwamakhasimende futhi, ekugcineni, ukuthengisa okwengeziwe.

Inqubo yokukhokha ephansi izokuvimbela ekufinyeleleni imigomo yokwenziwa kweselula yemboni yakho futhi ingaholela enanini eliphezulu lokukhokhelwa emuva. Uma uziqaphele lezi zimpawu, kubaluleke kakhulu kuwe ukuthi uthuthukise. Kunezinyathelo ezimbalwa ongazithatha ukuze ulungiselele inqubo yokukhokha yeselula. Nazi ezinhlanu eziphezulu:

1. Dala Isiza Esinomusa

Lesi isici esibaluleke kakhulu ekudaleni inqubo yokukhokha yeselula ebushelelezi. Iwebhusayithi yakho kufanele iphendule – izilungisela ukusetshenziswa kweselula ukuze abasebenzisi bangasondeli isithombe noma bachofoze izinkinobho ezincane. Amawebhusayithi angalungiselelwe amadivayisi eselula ayakhungathekisa futhi angavimbela amakhasimende ekuqedeleni inqubo yokukhokha.

Abathengi abangaba ngu-8 kwabayi-10 bangayeka ukuzibandakanya nokuqukethwe uma kungabonisi kahle kudivayisi yabo.

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Idizayini ehlanzekile, encane, enezinkinobho ezinkulu nombhalo ofundeka kalula, izovumela ikhasimende ukuthi liqhubeke ngokushesha nokuthenga nokuthenga. Abanye PSPs inganikeza amakhasi okukhokha aphethwe aklanyelwe ikakhulukazi abasebenzisi beselula.

Ngokungeziwe kuwebhusayithi esebenziseka kalula, ungaphinda udale uhlelo lokusebenza lweselula. Abasebenzisi bangalanda uhlelo lokusebenza kudivayisi yabo yeselula futhi bayivule ngokuthepha okukodwa, bagcine umkhiqizo wakho ezandleni zabo 24/7.

2. Nikeza Izindlela Zokukhokha Zeselula

Kungase kubonakale njengokusho okusobala, kodwa ukunikeza izindlela zokukhokha ngeselula kuyindlela enhle yokuheha amakhasimende ngamadivaysi eselula. I-PSP osebenza nayo kufanele ikwazi ukuhlanganisa izindlela zokukhokha zamaselula, njengezikhwama zesikhwama semali ephathwayo kanye nemali ephathwayo, evumela abasebenzisi ukuthi bakhokhe ngamafoni abo. Ezinye izindlela zokukhokha, ezifana nokusebenzisa ikhadi lesikweletu, zibandakanya ukufaka ulwazi mathupha, okunzima esikrinini esincane futhi kuthatha isikhathi esiningi. Ngokuphambene, inkokhelo yeselula ingenziwa ngokuswayipha nokuthinta nje okumbalwa. Ukushesha kwenqubo yokukhokha, amathuba amaningi okuthi ikhasimende lizoyiqedela, kunciphisa kakhulu ukushiywa kwenqola yokuthenga.

3. Vumela ukuthengwa kwe-Omni-Channel

Ubuchwepheshe bukhona yonke indawo - amakhasimende amaningi angase aqale ukuphequlula iwebhusayithi yakho ekhaya futhi afise ukuqedela ukuthenga kwawo esendleleni ngamadivaysi awo eselula. Uma iziteshi zakho zokukhokha zihambisana, lokhu kuba okungeyona inkinga.

Izinkampani ezinamasu okusebenzelana namakhasimende esiteshi sonke zibe nenani lokugcinwa elingu-89%, uma kuqhathaniswa no-33% ngaphandle nje.

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Isayithi lakho leselula noma uhlelo lokusebenza kufanele lufane nesayithi ledeskithophu yakho ngokubukeka. Kufanele futhi ikunikeze izindlela zokukhokha ezifanayo - khuluma ne-PSP yakho ukuze uqinisekise ukuthi lokhu kuyenzeka.

4. Qinisekisa ukuthi unokuphepha okuzinikele kwamadivayisi eselula

Ukuvikela ukukhwabanisa kubalulekile kuzo zonke izindawo ze-ecommerce, kodwa izinsongo zokuphepha ziyehluka kuzo zonke iziteshi. Lapho ukhetha i-PSP, qiniseka ukuthi inganikeza ukuvikeleka okuzinikele ezinkokhelweni zamaselula, njengoba ukukhwabanisa usebenzisa umakhalekhukhwini kuvame ukuhluka enkohlakalweni eyenziwa ku-inthanethi. Ukunethezeka kwenqubo yokukhokha yeselula kanye nolwazi oluncane olufakwe umsebenzisi kungandisa ubungozi bokukhwabanisa, kwenze ukuphepha kube okuhamba phambili. Izindlela zokuphepha zamaselula zihlanganisa amadivayisi okulandelela kanye nokufanisa indawo yawo namakheli okukhokha nawokuthumela, kanye nokuhlaziya amadivayisi ngokuhamba kwesikhathi ukuze kutholwe noma yikuphi ukuthengiselana okusolisayo noma umsebenzi.

5. Sebenza nePSP enikeza isisombululo esihlanganisiwe

Sikhulume ngokuthuthukisa ulwazi lwamakhasimende, kodwa kuthiwani ngawe? Njengomthengisi, uzofuna ukuthi inqubo yokukhokha yeselula ibe lula ukuyiphatha. Kuhle umhlinzeki wesevisi wokukhokha (I-PSP) izohlinzeka ngesisombululo esihlanganisiwe sazo zombili iselula nedeskithophu, ngezindlela ezahlukahlukene zokukhokha. Kufanele banikeze amathuluzi enza kube lula kuwe ukuhlanganisa izindlela zokukhokha zeselula. Lawa mathuluzi angabandakanya amakethi wokuthuthukisa ama-software nama-API wokukhokha weselula.

Inqubo yokukhokha yeselula ephelele isho ukuklama okwenziwa ngeselula ukuze kuhambisane nezidingo zomsebenzisi weselula. Dala isayithi leselula elizinikele elibonisa isayithi lakho ledeskithophu, futhi ulihlomise ngokuvikeleka okufanelekile nezindlela zokukhokha zamakhasimende eselula ajabule kanye nokuguqulwa okwandisiwe.

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