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Iselula vs Ideskithophu (vs Ithebhulethi) Imisebenzi: Izibalo Zabathengi Nebhizinisi ngo-2023

Ukusetshenziswa kwama-smartphones namadeskithophu kuyehluka kakhulu phakathi kwabathengi namabhizinisi. Lesi sihloko, sisekelwa izibalo zakamuva nemithombo, sidingida ukuthi la madivayisi asetshenziswa kanjani. Nazi ezinye izihlukanisi eziyinhloko eziphelele:

  • Ukusetshenziswa Kwemidiya: Ngenkathi womabili ama-smartphones namadeskithophu esetshenziselwa ukusetshenziswa kwemidiya, ama-smartphone ahola ekusetshenzisweni kwemidiya yomuntu siqu, kuyilapho amadeskithophu encanyelwa ukusetshenziswa kwemidiya ehlobene nebhizinisi.
  • E-commerce: Kukhona ukunqwabelanisa okubalulekile kwezohwebo nge-inthanethi, ngama-smartphones ahamba phambili ngenani lemisebenzi kodwa amadeskithophu anezinga eliphezulu lokuguqulwa.
  • Sesha kanye ne-Web Traffic: Amaselula abusa kakhulu ekuvakasheni kwewebhu nakuthrafikhi yosesho, kodwa usesho lwedeskithophu lusabala ngaphezu kwesigamu sakho konke ukusesha, okugqamisa ukugqagqana ekusesheni kolwazi.

Ukusetshenziswa kwabathengi kwama-Smartphones namadeskithophu

  • Iselula vs. I-Traffic Web yedeskithophu: Kusukela ngo-2012 kuya ku-2023, ukwabelana kwethrafikhi yewebhusayithi yomakhalekhukhwini emhlabeni wonke kubone ukukhula okuphawulekayo kusuka ku-10.88% kuya ku-60.06%, kuyilapho isabelo sedeskithophu sehlile sisuka ku-89.12% saya ku-39.94%, okuphawula ushintsho olucacile ekuphequluleni iwebhu yeselula phakathi neminyaka edlule.
  • Ama-Smartphones Abusa Isikhathi Semidiya: Cishe u-70% waso sonke isikhathi semidiya manje esetshenziswa kuma-smartphone. Lokhu kuhlanganisa imisebenzi efana nezinsizakalo zokusakaza (i-Netflix), nezinkundla zokuxhumana (i-Facebook, i-Snapchat, i-Instagram, i-YouTube).
  • Imvamisa Yokuhlola Amafoni: Umsebenzisi ojwayelekile we-inthanethi uhlola ifoni yakhe mayelana izikhathi 58 nsuku zonke, abanye baseMelika behlola izikhathi ezingafika kweziyi-160.
  • Ukusetshenziswa Kwezindaba: Ukusetshenziswa kwezindaba ngamadivaysi eselula kukhule kancane kancane, kusuka ku-28% ngo-2013 kuya ku-56% ngo-2022. Ngokuphambene, ukusetshenziswa kwedeskithophu ukusetshenziswa kwezindaba kwehle kancane, kusukela ku-16% ngo-2013 kuya ku-17% ngo-2022. Ukusetshenziswa kwethebhulethi kwezindaba kwanda kakhulu ngo-2013 71% futhi yehle kakhulu yaya ku-41% ngo-2022, okubonisa ukushintshela kumadivayisi amancane, aphathekayo ukuze asetshenziswe izindaba.
  • Okuncanyelwayo Kwezinhlelo Zokusebenza Ngewebhu Yeselula: Abathengi bayachitha U-90% wesikhathi sabo semidiya kuzinhlelo zokusebenza zeselula uma kuqhathaniswa no-10% kuphela kuwebhu yeselula.
  • Ukubhuka Kwezokuvakasha: Inani elikhulu elingu-85% labahambi lisebenzisa amadivaysi eselula ukuze imisebenzi yokuhamba yebhuku.
  • Usesho Lolwazi kanye Nethrafikhi Yewebhu: Ngaphakathi U-75% wabanikazi bama-smartphone baphendukela ekusesheni kuqala ukubhekana nezidingo zabo ngokushesha. Amadivayisi eselula athatha ingxenye enkulu yethrafikhi yewebhu, ethwebula u-67% emhlabeni jikelele kanye no-58% e-US.
  • Ama-Smartphones Ahamba phambili Kwezokudlala: U-70% wabadlali bamageyimu baseMelika uncamela ukusebenzisa ama-smartphones ekudlaleni, okuyenza ibe idivayisi yokudlala edume kakhulu kunezikhonsoli zemidlalo (52%) namakhompyutha omuntu siqu (43%). Amadivayisi we-Virtual Reality (VR) asetshenziswa kancane, ngo-7% kuphela abakhetha wona.
  • Ukusetshenziswa Kwevidiyo Nokwabelana: Kuphelile 75% wawo wonke amavidiyo ukudlala kwenzeka kumadivayisi eselula, abasebenzisi beselula bakhuthele kakhulu ekwabelaneni ngamavidiyo.
  • Ukuphequlula Kwezokuxhumana: Amadivayisi eselula ayindlela eyinhloko yokufinyelela inkundla yezokuxhumana, nge U-80% wabasebenzisi benkundla yezokuxhumana ukufinyelela nge-smartphone. Lo mkhuba uyahambisana emazweni ahlukahlukene.

Ukusetshenziswa kwe-E-Commerce ngama-Smartphones namadeskithophu

  • Izilinganiso Zokuguqulwa Ngedivayisi: Amadivayisi wedeskithophu anamazinga okuguqulwa aphakeme ngokuqhubekayo athengwa ku-inthanethi, okuyisilinganiso esingu-3-4%, uma kuqhathaniswa namathebulethi aku-3% namadivayisi eselula angu-2% ukusuka ku-Q2 2021 kuya ku-Q2 2022.
  • Izitayela Zokulahla Inqola Yokuthenga: E-US, izinga lokulahlwa ngesikhathi sokuthenga ku-inthanethi liphezulu ngokuqhubekayo kumadeskithophu (83-85%) uma kuqhathaniswa namadivayisi eselula (69-74%) ukusuka ku-Q2 2021 kuya ku-Q2 2022.
  • I-Global Mobile E-commerce: Amazwe ayi-10 aphezulu ngokuthengwa kwe-e-commerce kwamaselula, kanti iNingizimu Korea ihamba phambili ngo-44.3%. I-Chile ne-Malaysia ziyalandela, ngayinye enama-37.7%, ebonisa ukuthanda kakhulu ukuthenga kweselula kuzo zonke lezi zizwe.
ukuhweba ngomakhalekhukhwini ngezwe
  • Ukuthenga kanye ne-E-commerce: Ama-Smartphones asetshenziswa kakhulu ekuthengeni, nge I-80% yabathengi besebenzisa amafoni abo ezitolo ezibonakalayo ukuze bahlole ukubuyekezwa futhi baqhathanise amanani. Ngesikhathi samaholide ka-2018, ama-40% ayo yonke imikhiqizo ye-e-commerce e-US ithengwe ngama-smartphone.

Ukusetshenziswa Kwebhizinisi kwama-Smartphones namadeskithophu

  1. Izinhlelo zokusebenza zokuphatha ibhizinisi: Eminyakeni yakamuva, izinhlelo zokusebenza zebhizinisi leselula ziya ngokuya zisetshenziswa ekuphathweni kwebhizinisi.
  2. Ukusetshenziswa Kwevidiyo Yebhizinisi: Naphezu kokukhuphuka kwamaselula, U-87% wamavidiyo ahlobene nebhizinisi zibukwa kumadeskithophu, okuphakamisa okuthandwayo kwezikrini ezinkulu kanye nezindawo ezigxilwe kuzo kuzilungiselelo zochwepheshe.
  3. Amadeskithophu Okwenziwe Nge-E-commerce: Ngenkathi amadivaysi eselula enza i-akhawunti I-60% yazo zonke izinkokhelo ze-e-commerce, ukuvakasha kwedeskithophu kumawebhusayithi e-e-commerce kuveza izinga eliphezulu lokuguqulwa (3% kumadeskithophu uma kuqhathaniswa no-2% wama-smartphone).

Isimo sokusetshenziswa kwedivayisi yedijithali ngo-2023 sibonisa iphethini ehlukile phakathi kokusetshenziswa komthengi nebhizinisi. Abathengi bathanda ama-smartphones ukuze asetshenziswe imidiya, ukuthenga, inkundla yezokuxhumana, kanye nokubhuka kohambo. Ngokuphambene, amabhizinisi akhetha amadeskithophu ukuze abuke amavidiyo ahlobene nebhizinisi futhi enze ukuthengiselana nge-e-commerce ngamanani aphezulu okuguqulwa. Lo mehluko ugcizelela imvelo eguqukayo yokusetshenziswa kobuchwepheshe ezizindeni zomuntu siqu nezomsebenzi.

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