Ubuchwepheshe BokukhangisaEzohwebo kanye nokudayisaAmavidiyo Wokumaketha NokuthengisaUkumakethwa Kwamaselula Nethebulethi

Yini iholide 2020 elisifundise ngayo ngamasu wokumaketha weselula ngo-2021

Akunakuphikwa ukuthi, kepha isikhathi samaholide e-2020 besingafani nanoma yimuphi omunye esake sabhekana nawo njengobuciko. Ngemikhawulo yokuhlukaniswa kwezenhlalo ephinde yabamba emhlabeni wonke, isimilo sabathengi sisuka ezinkambisweni zendabuko.

Kubakhangisi, lokhu kuqhubeka nokusisusa kumasu wendabuko na-Out-Of-Home (OOH), futhi kuholele ekuthembekeni kokuzibandakanya kwamaselula nedijithali. Ngaphezu kokuqala ekuqaleni, okungakaze kube khona ngaphambili kuvuke amakhadi ezipho okunikeziwe kulindeleke ukuthi kwandise isikhathi samaholide size sifike ku-2021.

Abathengi abagcini ngokuchitha imali eningi kumakhadi ezipho (17.58%) kulo nyaka, kepha bathenga amakhadi ezipho kaningi (+ 12.33% YoY).

Emakethe

Ukuqamba imiyalezo yamaholide nokukhuthaza ukuthenga ngeziteshi zeselula nezedijithali kuzoba yikhono elidingekayo kubakhangisi ukuthi balamukele eminyakeni eminingi ezayo.  

Ama-70% wamakhadi ezipho ahlengwe zingakapheli izinyanga eziyi-6 ethengiwe.

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Ngenkathi ukukhangisa kwamaselula kudala kwaba nomthelela, kufanele sazi izinselelo zako ezihlukile: abathengi abaphendukela ezitolo ezikrinini ezincane basho indawo encane yokukhangisa. Ngaphezu kwalokho, amandla okupheqa kumadivayisi eselula asho ukuthi ukunakwa kubude bufushane kunakuqala phakathi kolwandle lwezikhangiso ezifanayo. 

Lokhu kwenza kubaluleke kakhulu ukusetha umkhiqizo wakho uhlukaniswe, uqiniseke ukuthi imilayezo yokudala ithumela imilayezo efanele kahle, ihlale kahle nabathengi abangaba khona, nezenzo zokushayela eziholela emiphumeleni oyifunayo. Isinyathelo sokuqala sokubonisa ukuthinta komuntu siqu kubathengi sivela kwinqubo yokudala ngemuva kokumaketha komkhiqizo wakho. 

Qala ngohlelo lwegeyimu namathuluzi afanele

Isinyathelo sokuqala esibalulekile ngaphambi kokubhala igama lekhophi ukuqonda izinsika ezimbili ezibalulekile:

  • Ufuna bani finyelela?
  • Ini isenzo ufuna bathathe? 

Ngaphambi kokungena emilayezweni nasesithombeni, qala, thatha isinyathelo emuva bese ucabanga ngalokho ozama ukukufeza. Ingabe uzama ukuqwashisa ngomkhiqizo wakho? Ingabe wethula umkhiqizo omusha emakethe? Ingabe uzama ukuthuthukisa ukuthengisa? 

Endaweni ephathwayo, kungenzeka ukuthi zonke lezi zinhloso ngeke zenzeke, kodwa ngohlelo olulungile lwegeyimu, ungakha umkhankaso ngokuphakamisa okukhuphukayo ukuze wakhe ukusebenzelana kuyo yonke le migomo. Lokhu kucabanga komugqa kuzokuvumela ukuthi unqamule umsindo futhi udale umzuzu womkhiqizo onomthelela.

Iba Nokuhlanganiswa Okubanzi Kwamathuluzi Ongakhetha Kuwo

Uma usuveze isu nemigomo ecacile, bhekisa ukunaka kwakho kumathuluzi. Kukhona uhla olugcwele lwamathuluzi okusiza ukwenza isiqiniseko sokuthi ukusebenzisa kwakho ubuciko kuyimpumelelo—izindawo zesitolo, amakhono emidiya anothile, ividiyo, okuqukethwe komphakathi okukhona, nokuningi. 

Ukuze uhlangane ngokwedijithali, ukuncika kumathuluzi edijithali afana nokusebenzisana kanye nokwenza igeyimu kuya ngokuya kuba izakhi zemikhankaso eyimpumelelo nokusiza amabhrendi agqame. Kungakhathalekile ukupakishwa kobuciko, ukuzibandakanya kanye nokubizelwa esenzweni okucacile kubalulekile emilayezweni enobuciko ethintana nabathengi ngazo zombili izindlela eziphusile nezinomthelela. 

Faka okuqukethwe kwekhadi lesipho lapho kufanele khona

Njengoba kunikezwe ukukhuphuka okusheshayo kwe- Amakhadi wesipho kulesi sikhathi samaholide, phromotha amakhadi akho esipho futhi wengeze iziphakamiso ezifanele ukuze ukhuthaze ukusetshenziswa. Lokhu kufaka phakathi izixhumanisi eziwusizo kuyo yonke imilayezo evumela abasebenzisi ukuthi bahlole amabhalansi futhi bathole izincomo ezifanele ezisuselwe ekuthengeni kwangaphambilini ukuze labo abathola ikhadi lesipho bathole ugqozi ngokusekelwe kumathrendi omthengi ayiqoqo noma ukuziphatha kokuthenga okuthile komcimbi. . 

Izindaba Zempumelelo Ekukhuthazeni Isu

Ngaso sonke isikhathi esiyinselele kubakhangisi, kukhona abawinile ngokwemvelo; ama-brand aqhekeze umsindo ngamasu acabangayo, ukudala okudala, nesethulo esinamandla. Nayi eminye imikhankaso ehlanganise ngayinye yalezi zinto ukwakha amasu wokuwina: 

  • Izinkatho Ezinkulu! - Lo mthengisi waseMelika udale i- umkhankaso eletha imininingwane yansuku zonke ngezipho neziphesheli kubathengi. Le yunithi yokudala ihlanganise igalari eswayiphekayo yokuqukethwe ne-animation kuhlaka ngalunye, equkethe into eyingqayizivele, egqwayizayo yokuzibandakanya nabathengi nangaphezulu. A Thenga manje inkinobho yokubizela esenzweni (i-CTA) bese iholele ekhasini lokuthenga lomkhiqizo. Lokhu kube yimpumelelo yokudala ekuhlanganiseni kwayo amandla wezokuxhumana acebile nezithombe ezimnandi, eziyinqaba.
  • UJosh Cellars - bathathe indlela yendabuko emkhankasweni wabo womkhankaso weholide, basebenzisa isikrini esigcwele, ividiyo enomthelela omkhulu. Izithombe ezithokomele zewayini ezithelwa eduze komlilo odumayo zakha ikesi lokusebenziseka elihle lomkhiqizo, futhi lakha inani elingaphatheki lomkhiqizo ngaphandle kokufuna ubuciko kumbukeli. I- ikhasi lokufika lilula futhi linamandlat, equkethe imiphakathi yabo emibili ephezulu enesixhumanisi sokuthenga iwayini manje.
  • INGCEBO - umphakeli wamazwe omhlaba wamathuluzi kagesi namabhethri asebenzise umkhankaso onetimu weholide lapho i-animation yokuvula isondeze isitaki samaphakeji abo kumatimu abo ombala nangamathuluzi abo kagesi. Ukuchofoza abathengi be-CTA kwaholela kokungashintsheka, ngamalambu eholide aboshwe phezulu, lapho ungathenga khona ngamadili amathathu ahlukene. Ukuqhubeka nokuzibandakanya kuholele ababukeli ekhasini lemininingwane lomkhiqizo kanye nasendaweni yokuthola izitolo ukuthola umthengisi oseduze kakhulu othengisa imikhiqizo yabo. Lo mkhankaso wenze umsebenzi omuhle wokuhlanganisa ukugqwayiza kwemidiya ecebile nokusebenzisana ukwenza iyunithi ebandakanyekayo eqhuba ukuqwashisa ngomkhiqizo / ngokuthengiselana, kanye nethuluzi elihle lokuthola umthengisi oseduzane.
izithombe ze-desktop

Ukuphumelela kuleli holide nangaphezulu kuzodinga izinkampani ukuthi zibeke phambili imikhankaso yokudala eyenziwe ngabathengi edonsela kubathengi ngokuxhumana, ukuthumela imiyalezo okunenjongo, kanye nokwenziwa kwegeyimu. Futhi yize lokhu kungahluka, nakhu ukusebenzisa ngokunenzuzo le sizini samaholide. Hlala uphephile!  

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