I-Marketing InfographicsUkumakethwa Kwamaselula Nethebulethi

Ukuvuka Kohambo Lwesimanje Lweselula

I-Usablenet ilungiselele uchungechunge olusha lwe-infographics ebonisa i ukuvela ngokushesha kweselula embonini yezokuvakasha, ngezibalo ezikhuluma ngokukhuphuka kwesihambi sesimanje seselula, imiphumela emangalisayo uhlelo lokwethembeka lweselula olungaba nalo ekubhukheni izikhathi eziningi, ukuthi izinkulungwane zeminyaka zibeka kanjani kuqala amaselula ezinqumweni zabo zokuhamba, nokunye okwengeziwe.

Uchungechunge olugcwele luhlanganisa okuthathiwe okufana nalokhu:

  • Izinkulungwane zeminyaka ukuhola imali yokuhamba yeselula: abahambi abaningi beselula bangabathengi abaphakathi kweminyaka engama-25-44 ubudala. Bachitha, ngokwesilinganiso, u-35% wesikhathi sabo befuna okuqukethwe kohambo kuma-smartphones namathebulethi.
  • Ukubhuka kweselula sekube yinto eyisisekelo elindelwe amakhasimende: ukubhukha ngomakhalekhukhwini kukhule ngo-20% engxenyeni yokuqala ka-2014 uma kuqhathaniswa nokwenyuka ngo-2% kuphela kokubhukha kwedeskithophu.
  • I-Multichannel iwukhiye ohambweni lwekhasimende: 40% wamakhasimende e-Expedia asebenzisa amadivayisi amaningi ukuze abhukhe kuyilapho cishe uhhafu wabo bonke abavakashi becwaninga izindawo okuyiwa kuzo nemibono yokuvakasha ngaphambi kokubhuka kwenye idivayisi.
  • Izinhlelo zokwethembeka andisa kakhulu amathuba okuthi umthengi abhukhe indiza noma igumbi lehhotela ngamaphesenti angafika ku-86, cishe ngo-50% wezinkulungwane zeminyaka ecabangela izinhlelo zokwethembeka “ezibaluleke kakhulu” ekubhukheni.
  • Abahambi abangu-4 kwabayi-10 manje sebezimisele
    yabelana ngedatha yomuntu siqu ukuze uthole izinzuzo eziqondene nawe

Isihambi sesimanje sihlala sixhumekile futhi silindele okuhlangenwe nakho kweselula okwenza kube lula uhambo lokubhuka lulonke. I-e-book yethu entsha ye-Travel ibonisa ukuthi imikhiqizo yezokuvakasha ingadala kanjani umuzwa ohehayo kumakhasimende kuwo wonke amashaneli eselula ngokwenza amathuba amaningi kumaselula.

Landa i-eBook kusuka ku-Usablenet, I-Modern Mobile Traveler nokuthi Amabhrendi Angakwazi kanjani Xhumana Nabo Kangcono.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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