Ukumaketha Nge-imeyili Nokuzenzakalela Kwe-imeyili

Iyinki Ehambayo: Ukukhangiswa Kwe-imeyili Kwangempela-Kwesikhathi, Kwenzelwe Umuntu Futhi Kuhlolwe

Iningi lamapulatifomu e-imeyili amile… uma i-imeyili ishiye umhlinzeki ayikho indlela yokushintsha okuqukethwe. Kuyishwa-ke nokho, ngoba izehlakalo ezingenzeka zingenzeka kulelo gebe. Mhlawumbe uyinkampani ye-ecommerce futhi manje usuphelelwe isitoko sento ethengiswayo. Ngabe ufuna abantu bavule futhi bachofoze kuphela ukuthola ukuthi umkhiqizo awutholakali?

Mhlawumbe uvivinya ukubizelwa esenzweni okumbalwa futhi ukhombe okuhola ngamadijithi aphindwe kabili kumanani wokuchofoza, ungabuyekeza i-CTA ku-imeyili okwamanje kulabo ababuyela kuyo noma abangayivulanga okwamanje? Nge Ipulatifomu ye-Ink ehambayo, i-imeyili iba beshesha futhi iphendule ngesikhathi sangempela. Ipulatifomu yabo ye-Agile Email Marketing ikunikeza amandla okushintsha ngokunamandla imilayezo ebhokisini lokungenayo ngemuva sezivele zithunyelwe, zandisa ukuhlobana, ukuzibandakanya, nembuyiselo yotshalo-mali.

Kuthiwani ngokufaka ukubalulwa kwemidiya yezenhlalo nabalandeli ngesikhathi sangempela ngaphakathi kokuqukethwe kwe-imeyili? Ipulatifomu yokumaketha ye-imeyili esetshenziswayo ye-Ink ikuvumela ukuthi wenze ngezifiso futhi uvuselele okuqukethwe kwakho kwe-imeyili ebhokisini lokungenayo.

OkuhambayoInk-AgileMarketing-lrg

Nazi ezinye izici ezibalulekile ze- Ipulatifomu Yenkinobho Ehambayo:

  • Okuqukethwe okubukhoma - Shumeka okuqukethwe bukhoma kusuka kuwebhusayithi yakho, donsa i-RSS ne API feeds ku-imeyili, bonisa ividiyo ngqo ngaphakathi kwebhokisi lokungenayo, bese ushayela izenzo eziqondene nedivayisi (isb. ukufakwa kohlelo lokusebenza lweselula nokuqalisa)
  • Context - Okuqukethwe kwe-imeyili okubhekiswe kukho ngesikhathi, indawo, idivaysi kanye nesimo sezulu.
  • Idatha Yomlando - Sebenzisa amaphethini namathrendi ukuthuthukisa ukuhlobana. Isinqumo ngokundiza okususelwa kudatha yabantu, ukuthengwa kwangaphambilini, nedatha yokuziphatha. Hlanganisa nemininingwane yolwazi yenkampani yangaphandle kanye namathuluzi wokulinganisa izethameli.
  • Ama-Analytics - Amamethrikhi athuthukile anokuqonda kubude bokufunda, evulwa ngedivayisi, izindawo zomamukeli, nokuningi. Finyelela ukubika kwesikhathi sangempela ku-inthanethi noma nge-imeyili ebukhoma.
  • Ukuthuthukisa - Yenza ukuhlolwa kwe-A / B nokwandisa imikhankaso phakathi kokuthumela. Khetha ukuwina ubuciko ngokuya ngokubandakanyeka kwesikhathi sangempela.
  • Social - Shumeka bukhoma i-Facebook, i-Pinterest, i-Twitter, ne-Instagram ifaka ama-imeyili. Thuthukisa ukuthembeka nokuthembela usebenzisa amagrafu enziwe ngezifiso omphakathi.

Douglas Karr

Douglas Karr ungumsunguli we Martech Zone kanye nochwepheshe owaziwayo wezinguquko zedijithali. UDoug uyi Isikhulumi Somphakathi Esisemqoka. Ungu-VP nomsunguli we Highbridge, inkampani egxile ekusizeni izinkampani zamabhizinisi ukuba ziguqule ngokwamanani futhi zikhulise ubuchwepheshe bazo bokutshala imali besebenzisa ubuchwepheshe beSalesforce. Usungule izindlela zokumaketha ezidijithali namasu womkhiqizo I-Dell Technologies, GoDaddy, Salesforce, Ama-Webtrends, Futhi I-SmartFOCUS. UDouglas futhi ungumbhali we Ukubhuloga Kwebhizinisi KwamaDummies futhi co-umbhali we Incwadi Engcono Yezebhizinisi.

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