Izincwadi Zokumaketha

I-Freakonomics Yami: Ungasigcina Kanjani Isabelomali Sakho Sabasebenzi Ngokukhuphula Amaholo

Ngisanda kuqeda ukufunda Freakonomics. Sekunesikhathi ngingakwazi ukubeka phansi incwadi yebhizinisi. Ngathenga le ncwadi ngoMgqibelo ebusuku futhi ngaqala ukuyifunda ngeSonto. Ngiyiqedile emizuzwini embalwa edlule. Kwakungithatha ekuseni, ngize ngifike sekwephuzile emsebenzini. Umnyombo wale ncwadi umbono oyingqayizivele lowo USteven D. Levitt kuthatha lapho ehlaziya izimo.

Engiswele ubuhlakani, ngikwenza ngokuqina. Ngiyakujabulela ukubuka inkinga ngayo yonke indlela ngaphambi kokuncoma isixazululo. Ngokuvamile, omunye uvula isixazululo esifanele njengoba ngihlola ukuze uthole ulwazi olwengeziwe. Kusukela ngisemncane, ubaba wangifundisa ukuthi ukubheka yonke into njengendida esikhundleni somsebenzi kumnandi. Iphutha, ngezinye izikhathi, indlela engibheka ngayo umsebenzi wami njengomphathi womkhiqizo.

Ukuhlakanipha okuvamile kubonakala kuwukuhlakanipha kwangaphakathi kwenkampani yethu nabanye abaningi. Ikakhulukazi, bakwethu ukucabanga bayazazi izidingo zamakhasimende futhi bazama ukuthuthukisa isisombululo esifanele. Ithimba esilibekile manje liyayingabaza leyo ndlela futhi lihlasela izinkinga ngokukhuluma nabo bonke ababambiqhaza, kusukela ekuthengisweni kuye kwabasekeli, amakhasimende kuya ku-boardroom yethu. Le ndlela isiholela kuzixazululo eziyinzuzo yokuncintisana futhi ihlangabezane nokulambela kwamakhasimende ethu izici. Usuku nosuku luyinkinga, futhi sebenzela ukuthola isisombululo. Kungumsebenzi omuhle!

I-'Freakonomics' yami enkulu kakhulu yenzeka ngenkathi ngisebenzela iphephandaba eMpumalanga. Angikho ngandlela thize ngilingana nomuntu ofana noMnu Levitt; kodwa-ke, ngenza ukuhlaziya okufanayo futhi ngaqhamuka nesixazululo esathiya ubuhlakani obujwayelekile benkampani. Ngaleso sikhathi, umnyango wami wawunabantu betoho abangaphezu kuka-300 abangenazo izinzuzo… iningi labo noma ngaphezulu kwamaholo amancane. Inzuzo yethu yayimbi kakhulu. Wonke umsebenzi omusha kwakufanele aqeqeshwe isisebenzi esinolwazi. Isisebenzi esisha sithathe amasonto ambalwa ukufika ezingeni elikhiqizayo. Ngihlole idatha futhi ngabona ukuthi (akumangalisi) ukuthi kunokuhlobana phakathi kokuphila isikhathi eside nenkokhelo. Inselele kwaba ukuthola

indawo emnandi… ukukhokhela abantu amaholo afanelekile lapho bebezizwa behlonishwa ngenkathi beqinisekisa ukuthi isabelomali asishaywa.

Ngokuhlaziya okuningi, ngithole ukuthi uma senyusa isabelomali sethu sonyaka sokuqasha esisha ngo-$100k, singabuyisela u-$200k ezindlekweni zeholo ezengeziwe ngesikhathi esengeziwe, inzuzo, ukuqeqeshwa, njll. Ngakho... singasebenzisa u-$100k bese songa enye i-$100k… futhi wenze abasebenzi bajabule kakhulu! Ngaklama uhlelo olunezigaba lokukhushulwa kwamaholo olwaphakamisa umholo wethu futhi lwanxephezela wonke umsebenzi okhona emnyangweni. Idlanzana labasebenzi lephule izinga lazo futhi alizange lithole okwengeziwe - kodwa lalikhokhelwa kakhulu kunemboni noma umsebenzi.

Imiphumela yaba miningi kakhulu kunalokho ebesikubikezele. Siqede ukonga cishe u-$250k ekupheleni konyaka. Iqiniso laliwukuthi utshalomali lwamaholo lube nomthelela we-domino esingazange siwubikezele:

  • Isikhathi esengeziwe sehlile ngenxa yokwanda kokukhiqiza.
  • Silondoloze ithani lezindleko zokuphatha nesikhathi ngoba abaphathi bachithe isikhathi esincane beqasha nokuqeqeshwa kanye nesikhathi esengeziwe sokuphatha.
  • Silondoloze ithani lezindleko zokuqasha ukuze sithole abasebenzi abasha.
  • Isimilo sisonke sabasebenzi sanda kakhulu.
  • Ukukhiqizwa kwaqhubeka kwanda ngenkathi izindleko zethu zobuntu zehliswa.

Ngaphandle kweqembu lethu, wonke umuntu wayenwaya amakhanda.

Bekungenye yezimpumelelo zami ezinkulu ngoba ngakwazi ukusiza inkampani kanye nabasebenzi. Abanye abasebenzi bajabulele ithimba labaphathi ngemuva kokuqalisa kwezinguquko. Isikhathi esifushane, ngangiyiNkanyezi Ye-Rock Yabahlaziyi! Ngiye ngaba nezinye ezimbalwa ezinkulu eziwinile emsebenzini wami, kodwa akukho okulethe injabulo eyatholwa yilena.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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