Kungani iWalmart Kufanele Ibheyili kwiHyperlocal Social

MyLocalWalmart

Recommend.ly usuqede ifayili le- ukuhlaziywa kwecebo elihlulekile yiWalmart lokuthuthukisa amakhasi e-Facebook endawo endaweni ngayinye yezindawo ezingama-3500. Nasi isiphetho esenziwe nguRommend.ly:

I-Walmart ibonakala inesu lokuqukethwe kufaka phakathi inqubomgomo yokuthumela ekhona. Kodwa-ke, akubonakali ukuthi banezinhloso ezisezingeni lesitolo lokuthola noma ukuheha abalandeli. Okungenani, akekho obonakala esebenza okwamanje. Ukuphawula okukodwa ukusetshenziswa kwecebo lokuqukethwe eligxile kakhulu. Lokhu kungenzeka kuphambene nefilosofi yokwenza i-Facebook ibe ngeyasendaweni yabalandeli. Ukuze wenze isipiliyoni sibe sesasendaweni ngokuphelele, ngisho ukuphathwa kwekhasi kufanele kwenziwe ngokwendawo kakhulu.

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Recommend.ly iqhubeka nokuhlinzeka ngezinyathelo ezine zokuguqula umzamo kepha ngesaba ukuthi banephutha. I-Walmart ngeke iguqule leli qhinga - noma ngabe lisebenzisa umzamo omkhulu. Iseluleko sami besingakaze sibe ukuqala umzamo kwasekuqaleni.

Kungani kufanele ibheyili yeWalmart kuhlelo lwe-hyperlocal, social?

  • Kukhona akukho mehluko wesifunda phakathi kwama-Walmarts. Izinkunzi ezifanayo eziluhlaza okwesibhakabhaka, izakhiwo ezifanayo neminikelo efanayo. Ukubeka uphawu kuWalmart kanye nezinhloso zesayithi ukwenza iWalmart ngayinye ingahlukani komunye nomunye… kungani ungaba necebo lomphakathi elenza okuphambene nalokhu?
  • Kunoma isiphi isifunda esinabantu abaningi, kunamaWalmart amabili kuya kwamathathu ngaphakathi kwebanga lokushayela. Abantu 'abacabangi ngaphakathi kwabo, "Leyo Walmart iyintandokazi yami". Bona, esikhundleni salokho, baqhubekela ku indawo elula kakhulu. Lokhu kuhlangana nokwehlukaniswa kwesifunda futhi. Isifunda esinabantu abaningi singaba nezivakashi ezanele ku-Facebook zokuxhasa amakhasi, kepha azithembeki endaweni ethile. Izifunda zasemakhaya azinazo izivakashi ezanele ku-Facebook ukuxhasa izindawo ezizimele.
  • Umehluko wohlobo lomkhiqizo weWalmart kuphela nenani kumthengi yintengo… akukho okunye. Uma wenza intengo yakho yokwehlukanisa ukhiye, akekho noyedwa ukukhetha umkhiqizo wakho ngoba bayakuthanda. Bangathanda amanani aphansi… kepha lezo zintengo zingatholakala noma kuphi. Abathandi beWalmart ababona abalandeli nhlobo, bangabalandeli bamanani aphansi.

Ngamanye amagama, isu eliku-Facebook alihambelani necebo labo lokuthengisa. Laba bobabili bayashayisana.

Isincomo sami kungaba ukuthi iya esifundeni. Bangu fans phandle lapho. Ngazi umndeni owenza uhambo oluya eWallyworld masonto onke futhi akukho okuncane ngomkhosi. Kepha labo bantu (ngokusobala) bambalwa futhi bakude kakhulu. Esikhundleni sokuhamba nge-hyperlocal, bengizokhetha indlela ye-DMA (indawo emakethe ebekiwe) futhi ngibe nezimenenja ezivela ku-Walmarts ngayinye ezoncintisana ekhasini elifanayo ukunakwa.

Indlela ye-DMA ibizovumela ukusatshalaliswa okulula nokuphakathi kwezikhangiso, okunikezwayo namakhuphoni, futhi kunikeze abalandeli beWalmart ithuba lokuba ngumlandeli wesifunda nokuvakashela noma yisiphi isitolo ebebefuna bakhethe ukukhetha eyodwa noma ngaphezulu ku-Facebook. Ngisacabanga ukuthi kungaba yimpi ekhuphukayo yeWalmart ukuthola abalandeli ekhasini lesifunda le-Facebook, kepha bekungeke kwenzeke njengokusebenza nekhasi lesitolo sendawo.

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