Ukuhlolwa kwesikhangiso se-Facebook, i-Automation nokubika

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Njengoba izinkampani zifuna izindlela zokwandisa i-ROI yazo kusukela ekuhlanganyeleni kwezokuxhumana, imakethe yezokuxhumana i-B2B igcwele izinkundla eziningi zokukhangisa. Amabhrendi nabakhangisi ngokusobala banenkinga yokuningi lapho bezama ukubopha ipulatifomu, kepha ipulatifomu ngayinye inamandla nobuthakathaka bayo obuyingqayizivele, futhi imikhiqizo idinga ukukhomba leyo evumelana nezidingo zabo okuhle kakhulu.

Injini Yesikhangiso YaseNanigans isiza izinkampani ezifuna ukukhulisa ukusebenza kwazo emkhankasweni ku-Facebook.

I-MediapostNgokukhomba izethameli ngesenzo, ucwaningo lwamaNanigans luthole ukuthi imikhankaso ingakhuphula amazinga wokuchofoza izikhathi ezingama-2.25 futhi yenyuse amanani okuthenga aze afike ku-150%. Le nkampani ithi ipulatifomu yayo ye-Ad Engine yokukhangisa okusekelwe ekusebenzeni ku-Facebook ingalandelela ukusetshenziswa kwezikhangiso ukuthenga nokuthola imali ngaphakathi noma ngaphandle kwesayithi. Iletha ukuvela kwezigidigidi ezi-1 ngosuku, okuholela ezenzweni ezihlobene nezikhangiso eziyizigidi eziyi-1.5.

Imvamisa, umkhangisi womkhiqizo uzokwakha futhi avivinye isikhangiso, abize izikhala zezikhangiso futhi aphathe isabelomali - ngesandla. AmaNanigans enza zonke lezi zinqubo ukuthi zenze ukuthi zisheshe futhi zisebenze kahle, ngenkathi zifaka ukuhlolwa kwe-multivariate, ukubhida kwesikhathi sangempela, nokwenza kahle okuzenzakalelayo.

Injini yesikhangiso yaseNanigans isebenzisa ukuhlolwa kwe-multivariate, noma ukuhlolwa okusheshayo kwezihloko eziningi zezikhangiso, izincazelo nesithombe, kuzethameli ezihlosiwe, ukukhomba ukuthi yisiphi isikhangiso esisebenza kahle esigabeni ngasinye sezithameli ezihlosiwe. Injini iphinde isebenzise amathuluzi wokuziphatha ukukhomba amagama angukhiye enza okuhle kakhulu nezintshisekelo ezihlobene nomkhiqizo noma ibhizinisi.

I-Nanigan automated bid and optimization algorithms yandisa ukuguqulwa. Abakhangisi bangabela inani lesikhangiso futhi basethe i-algorithm yokwandisa abakufunayo. Isibonelo, uma umkhangisi efuna abantu abaningi bathande ikhasi labo le-Facebook, izikhangiso zizobhekisa kubantu okungenzeka ukuthi "bathande" ikhasi, uma umkhangisi efuna ukuthunyelwa okuningi, noma ukuthengwa okuningi, ukwenziwa kwesikhangiso kuzobhekisa kubabukeli ngokufanayo.

Okuhlanganisiwe okwengeziwe ngamaNanigans anemibiko enamandla futhi enemininingwane ethi yona ngokwayo inikeze imephu yomgwaqo yokwandisa ukusetshenziswa kwezikhangiso. Isibonelo, umbiko wezinguquko uwenza kucace ukuthi imuphi umkhankaso oholele ekuguqulweni okuphezulu, iphrofayili yabantu yokuguqulwa okuhlakaniphile komkhankaso, ibanga lesikhathi lapho ukuguqulwa kwenzeka, nokuningi.

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Ukusebenza kokungenelela okunjalo kuncike esikalini, okungaba yisizathu sokuthi amaNanigans adinge ukuthi amaklayenti abo abe nesabelomali esincane sokukhangisa ku-Facebook esingu- $ 30,000 + ngenyanga.

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Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.