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Kuyokweluka Kanjani Ukukhangiswa Kwendabuko Kwewebhu

Angiqiniseki ukuthi usuyibonile yini le vidiyo okwamanje. Kunjalo akuphephile ukusebenza kodwa kuyajabulisa ngempela mayelana nesihloko samaphephandaba amakhulu kanye nokushicilelwa kwezindaba zendabuko okubheke ukukhulisa imali engenayo ngokuboniswa kokukhangisa komdabu, okwaziwa nangokuthi okuqukethwe okuxhasiwe.

Kuyini Ukukhangisa Kwabantu Bomdabu?

Ukukhangisa komdabu iyindlela yokukhangisa eku-inthanethi lapho umkhangisi ezama ukunaka ngokunikeza okuqukethwe kumongo wolwazi lomsebenzisi. Amafomethi ezikhangiso zomdabu afana kokubili indlela kanye nomsebenzi wokuhlangenwe nakho komsebenzisi abekwe kuwo.

Ngisuse izindaba ezimbili u-John Oliver akhomba kuzo ngokukhangisa komdabu.

  1. Ukukhangisa Komdabu inkohliso, ikakhulukazi lapho ukwethemba lezi zinhlangano kubaluleke kakhulu ekuphileni kwazo.
  2. Imboni yezindaba zendabuko ikhuluma ngokwazo ekukhangiseni komdabu njengento esebenzayo, uthembekile indlela yokwenza imali… sonke ngenkathi sikhiqiza izindaba ezingakwenzi.

Anginakuphikisana noJohn Oliver kulokhu. Kufanele uzibuze ukuthi kungani ezinye izincwadi zichuma kuyilapho imithombo yezindaba eminingi yendabuko ingekho. Akunjalo ngoba abantu ngeke bakhokhele izindaba - ngikhokhela izindaba ngethoni yemithombo. Ukuthi bakhipha inhlamba futhi balindele ukukhokhelwa ngakho.

Imithombo Yezindaba Zesintu Iyabheda

Eminyakeni yami yokugcina embonini yamaphephandaba, ngangicindezeleke ngokuphelele ngesimo sezindaba. Nakuba umnyango wami wokumaketha wesizindalwazi ubunezigidi zemali engenayo kanye nawo wonke amathuluzi aziwa umuntu, uzakwethu - umcwaningi osegumbini lezindaba ubenedeskithophu endala futhi engenawo amathuluzi ngaphandle kwe-Google okwenza umsebenzi wakhe. Wakhipha ezinye izimanga futhi wenza inhliziyo yakhe, kodwa ngabona ukuthi ukwehla kwaqala. Indida kwakuwumuzwa omelene nenkampani ezihlokweni ezindabeni cishe ezazalwa ngenxa yobugovu bemboni. Ngikhumbula kahle lapho sasinama-40% enzuzo futhi sinciphisa isabelomali sokuhlela. Hhawu.

Buyekeza noma yikuphi ukuphakelayo komphakathi kwanoma isiphi isiteshi sezindaba namuhla futhi kubukeka sengathi sisaziwayo besitolo esikhulu. Bachitha isikhathi esiningi ngokweqile kumazwibela ashibhile ezibikezelo zesimo sezulu, amaphuzu ezemidlalo, nobugebengu konke kungene efasiteleni lemizuzu engama-30 noma engu-60 ngaphandle kokujula. Yebo, lolu ulwazi ongaluthola kunoma iyiphi inombolo yemithombo. Cishe imithombo efanayo izintatheli zithola kuyo.

Kulo nyaka ngiziqhenye ngokuba sezindabeni zasekhaya ukuze ngimemezele umqoqi wezimali wesifunda. Ngichithe cishe imizuzwana engu-20 nentatheli esofeni njengoba sizoba bukhoma nengxenye. Kwakungekho ngxoxo yangemuva, kungekho ukuqonda, kungekho ukujula futhi kungekho ntshisekelo endabeni. Ngalandwa e-studio, ngenza indawo, ngase ngikhishwa. Akukhona ukuthi indaba yami yayimangalisa, kodwa izinsuku ezimbalwa zokumba zazingase zikhiqize izindaba ezingenakubalwa ebezingathinta izinhliziyo zabantu futhi ziqhubekisele phambili ukunaka esiteshini.

Ngokuthatha imali ukukhangisa kwendabuko, lezi zitolo zezindaba azisitsheli ukuthi azinakwethenjwa... ziyasitshela abazethembi ngisho bona. Sebeyekile.

Isidingo Solwazi Siphezulu

Indida edabukisayo, vele, ukuthi lezi izintatheli eziqeqeshwe ngokusemthethweni nezinekhono ezicwaninga futhi zibhale kangcono kunanoma ngubani emhlabeni. Isidingo sokuqukethwe siyakhula ngenkathi amaphephandaba neziteshi zethelevishini zinciphisa ibhajethi yazo kakhulu.

Inkinga akukhona ukuthi izindaba azikwazi ukuthengisa, ukuthi izitolo zezindaba azinikezi Inani abantu abalindele. Izindaba manje seziwumthombo wenkulumo-ze kosopolitiki, zimelene nebhizinisi kwezomnotho lapho sidinga ibhizinisi kakhulu kunangaphambili, futhi zisebenzisa imali lapho sidinga ukuphungula amabhande ethu. Labo abaqondisa izindaba abaphuli nje ukwethenjwa ngezikhangiso zomdabu, bakhulise ukwethemba kwabo emphakathini mayelana nebhizinisi labo lobuntatheli elingenalutho, elingajulile neliphuzi.

Izizathu zokuthi kungani ngifunde ibhulogi yezobuchwepheshe noma ngilalele i-podcast yebhizinisi esikhundleni semidiya yendabuko kungenxa yokuthi okuqukethwe kukhiqizwa ngochwepheshe abaqonda okuqukethwe ngokuseduze, kufika ngesikhathi njengoba bethola, futhi akuvuthiwe futhi ngokuvamile akuvunyelwe ukungena iqiniso. Ngibuka izindaba zikhuluma ngobuchwepheshe futhi ngivame ukufihla ubuso bami ngamahloni ngenxa yokuntula ulwazi. Ngingakwazi futhi ukusebenzisa inkundla yezokuxhumana ukuze ngihlole ulwazi oluvela ezitolo zezinkampani futhi ngithole imibono ehlukene emaqenjini ochwepheshe abanolwazi oluhle engixhumana nabo. Lokhu kungenza ngikwazi ukusebenzisa lonke ulwazi engingaluthola futhi ngithuthukise ukuqonda kwami ​​​​kunombono onganembile wentatheli ejahile.

Inothi eseceleni… khumbula ngenkathi imboni yezindaba izama ukucekela phansi ama-blogger nokubhuloga? Babeyizonda imboni futhi baze balwela ukususa ukuzivikela kwabo ngaphansi kwenkululeko yabezindaba. Lapho belahlekelwa, amaphephandaba aphendukela ekubhaleni ibhulogi futhi manje angena ekukhiqizeni okuqukethwe kwamabhizinisi? Hawu… khuluma ngeshumi nesishiyagalombili!

Amabhizinisi Kufanele Agweme Ukukhangisa Komdabu

Umthelela omubi omkhulu kakhulu wokukhangisa okungekuhle kwamasayithi ezindaba ukwethembeka. Abasebenzisi bewebhu base-U.S. abacwaninge ngokugculisekile ukuze bakhombe ukuthi bangalethemba noma cha isayithi elinama-athikili axhasiwe:

izindaba-isayithi-ukuthembeka-iminyaka

 

Lokhu kungase kube inkinga nakumabhizinisi. Kuwo wonke umsebenzi esiwenzile namakhasimende aku-inthanethi, ukukhuthaza ukubhuloga kwezinkampani kanye nenkundla yezokuxhumana - ingqikithi yakho konke kube wukuthola ukwethenjwa negunya lomfundi. Ngaphandle kokwethenjwa, bambalwa kakhulu abantu abazobamba ucingo futhi bafise ukwenza ibhizinisi nawe. Ukuthembela yikho konke futhi lokhu ukukhangisa kwendabuko iyona kanye incazelo yokukhohlisa... ukwengeza ifulegi elincane kuyo elithi okuqukethwe okuxhasiwe akulishintshi iqiniso lokuthi kukhona ukukhohlisa.

Asinakho okuqukethwe okukhokhelwayo kule bhulogi. Sayihlola esikhathini esedlule futhi yahluleka kabuhlungu futhi yalimaza nesithunzi sethu. Manje sinabaxhasi besayithi sebebonke esibakhangisayo izikhangiso ezishintshashintshayo futhi size sibasho ngezikhathi ezithile kokuqukethwe kwethu - kodwa ngokuqapha ngokweqile kokuzihlangula kobudlelwano bethu bezezimali. Asenzi futhi izethembiso kubaxhasi bethu ngalokho esizokubhala noma esingeke sikubhale ngabo.

Uma sithola umbhali oyisivakashi ebhodini, umyalo wethu wokuqala owokuthi uma ekhokhelwa nganoma iyiphi indlela ukubeka okuqukethwe, sizomxosha, sisuse okuthunyelwe, futhi singase ngisho sithathe izinyathelo zomthetho. Batshelwa ukuthi bathengise ku-bio yabo yombhali, hhayi kokuqukethwe. Sifuna ukuthi okuthunyelwe kwethu kube nolwazi - sizungezwe ithuba lebhizinisi kodwa singazami ukuliqhuba ngokukhohlisa. Hmmm… ukukhumbuza izinsuku zakudala zezindaba zendabuko?

Uma amaklayenti ethu edinga usizo lokukhiqiza okuqukethwe okufana ne-infographic namaphepha amhlophe, sizokudala futhi sikushicilele ku- zabo isayithi, yikhuthaze zabo amanethiwekhi… futhi-ke singase sikubonise - ngokuzihlangula - kusayithi lethu. Noma kukhulunywa ngesizindalwazi sethu kuzobuyisela abantu esizeni sabo, noma kunjalo. Asizami ukuqhudelana ngamabhola wamehlo, sizama ukunikeza abafundi bethu inani. Kube nenqwaba yezingcezu zokuqukethwe ezikhiqizwe amaklayenti esingakaze sabelane ngazo lapha.

Asiyona ngisho isizinda sezindaba futhi siyawubona umthwalo wemfanelo esiwunikezwe ngokukhula kwababukeli bethu nomphakathi lapha. Kodwa-ke akudingeki sikhokhele futhi siphathe i-bureaucracy enezigaba eziningi zokuphatha, noma. Mhlawumbe inani lezindaba ezihlinzekwa yilezi zitolo limane liyalungiswa ngoba liwufanele ngempela umphakathi. Mhlawumbe badinga ukubheka ukuqinisa abasebenzi babo bokuhlela futhi bagxile ekunikezeni ikhwalithi esikhundleni semali engenayo eyengeziwe. Imali engenayo iza nokuthenjwa.

Ukukhula Kokukhangisa Komdabu

I-Mopub yabelane ngokuthi ukusetshenziswa kwezikhangiso zomdabu kukhuphuka ngokushesha kangakanani kunethiwekhi yabo:

Izikhangiso Zomdabu ze-Mopub

Isithombe: Ngesonto eledlule Tonight noJohn Oliver

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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