Amaphephandaba Asekucabangisise Ukubaluleka Kwawo

Sekunesikhathi ngagingqa amaphephandaba. Njengoba ngivela kulo mkhakha, kusesegazini lami futhi kuzohlala kunjalo. Iphephandaba lokuqala engake ngalisebenzela liyathengiswa, kanti nephephandaba lendawo lapha liyahefuzela. Njengabaningi, angisalifundi iphephandaba, ngaphandle kwalapho ngibona i-athikili enconyiwe nge-Twitter noma okunye kokuphakelayo engikugayayo.

Le nyanga Umagazini we-NET ibalula i-athikili emfushane yokuthi iGoogle ne-micropayments bangazama kanjani londoloza imboni yamaphephandaba. Kubonakala sengathi iGoogle ithumele isincomo ku-Newspaper Association of America ngohlelo lokusebenzisa ama-micropayments. Uma ngikhuluma iqiniso, ngicabanga ukuthi lona umqondo omubi. Iphephandaba online ukufundwa akwenzi kahle kabi - ngakho-ke angikholwa ukuthi ukucela ipeni noma okubili kuyimpendulo.

Amaphephandaba awakuboni ukubaluleka kwawo. Umshini wokushicilela wamahhala unomlando omuhle kulelo zwe… kuze kube ngu-40% wemikhawulo yenzuzo yokukhama izikhangiso kuwo wonke amagumbi ephepha. Iya kunoma yiliphi igumbi lamaphephandaba futhi ingxoxo imayelana nemali engenayo yezikhangiso nokuthi ungagcina kanjani uprinta uyinki ezihlahleni ezifile ukuze uzuze. Iya kunoma yisiphi isazi sephephandaba futhi kumayelana nokuthi ungabanciphisa kanjani abasebenzi, unciphise izindleko ze-newsprint, futhi - manje kuphela - ukuthi ungaqala kanjani ukuzuza online.

Okungafuneki kunoma iyiphi yalezo zingxoxo yithalente elimangalisayo lezintatheli zokumba ngokujulile nokubhala izindatshana ezijulile zombili ezigcina abantu bethokozile futhi zigcina intando yeningi yethu isezingeni. Eminyakeni embalwa edlule, ngakusho lokho izindaba zokuthengisa zifile… Ngiyakucabanga kabusha lokho manje.

Nayi iseluleko sami emaphephandabeni:

Musa ukuthengisa okuqukethwe kwakho kubafundi. Esikhundleni salokho, thengisa okuqukethwe kwakho kumasango, amawebhusayithi, nakumabhizinisi. Vumela amawebhusayithi ukuthi athole futhi ahlunge imininingwane abafuna ukuyibonisa, bavumele ukuthi bahlanganise okuqukethwe kusayithi labo, futhi babavumele bakwethule ngendlela abafuna yethulwe ngayo… ngemali.

Amaphephandaba kungenzeka ukuthi abe yizindlela zokukhangisa eziphumelelayo eminyakeni edlule, kepha adinga ukubuyela ezimpandeni zawo… ahlinzeka ngokuqukethwe okuhle ngababhali abanekhono kakhulu ezimbonini nasezifundeni zabo.

Inqubo yokushayela indaba kusuka embonweni iye ekuphrintweni yinqubo engakholeki, ngokombono wami, eye yacekelwa phansi eminyakeni yamuva. Amaphephandaba adinga ukubuyela ezimpandeni zawo uma efisa ukusinda. Vumela izintatheli ukuthi zizenzele igama, zibakhokhele ngokwenza okuqukethwe kwazo, zivumele ukuba babe ngongqondongqondo bamatshe. Lokho akusho ukuthi izintatheli kufanele zithengise imiphefumulo yazo… ziyakuqonda ukubaluleka kwedumela elihlanzekile.

118052580_300.jpg Ngingathanda mathupha ukwengeza okuqukethwe ku- Martech Zone ngokuqukethwe okuvela kwizintatheli eziqeqeshiwe ngakho izihloko nokuqukethwe zombili zibanzi futhi kujulile… ngenkathi kugcinwa izindleko ziphansi.

Labo abangaphandle kwemboni sebevele balibona ithuba. Umngani uTaulbee Jackson wethule Izinsizakalo Zokuqukethwe Kwedijithali ezi-Raidious, futhi inkampani yakhe iboleka inqubo kanye nethalente embonini yamaphephandaba. Kuyindida ukuthi iphephandaba lendawo lenze udaba ekuqaleni.

Anginaso isiqiniseko sokuthi likhona yini ithemba lokuthi amaphephandaba azikhiphe kulo mkhuba. Ngingakuzonda nje ukubona ithalente lalezi zinhlangano lilahleka, noma kunjalo. Okuqukethwe okukhulu kunzima ukukuthola namuhla… yingakho kunesidingo sokusesha okuthuthukile nezindlela zokuxhumana nabantu. Amaphephandaba angavala igebe, agcine ithalente lawo, abuyele emuva enzuzweni.

3 Amazwana

  1. 1

    UDoug,

    Ngicabanga ukuthi uqinisile ngaleli. Imboni yamaphephandaba yayikhona (futhi kufanele ibe futhi) ebhizinisini lezindaba, hhayi ibhizinisi lokukhangisa. Kungani ungasebenzisi lokho abanakho - izintatheli - bese ubanikeza ingqalasizinda yokuthengisa ngomsebenzi wabo. Imodeli izofana nabathengisi bezindlu abahambisana nama-ejensi athile.

    Siyabonga.

    UCurt Franke, Izixazululo zeBitWise

  2. 2

    Uthi ukufundwa kwamaphephandaba online "akwenzi kahle kakhulu." Ngokuya nge-Quantcast:

    NYTimes.com -> Isayithi elibekwe endaweni yama-45
    Izikhathi zakamuva -> 110th indawo ebekwe endaweni
    I-SFGate.com -> isayithi elibekwe endaweni engu-133
    IWashingtonPost.com -> isayithi elibekwe endaweni engu-152nd
    NYDailyNews.com -> 160th indawo ebekwe ezingeni

    Uma ucabanga ukuthi lawa amasayithi asendaweni (yize lokhu kunesikhalazo sikazwelonke), futhi uma ubheka lawa marenki aphikisana namasayithi afana ne-facebook, i-google ne-yahoo, ngingasho ukuthi ukufundwa kuhle kakhulu. Amandla abo okwenza imali ngumbuzo ohluke ngokuphelele.

    • 3

      Isikhundla se- @ Halwebguy siyisifinyezo, sicela ubheke izitayela kulezi zinkampani. I-Nytimes ifakwe ku-2009 futhi muva nje iqale ukwakha ukufundwa online. AmaLatimes ayizicaba ngaphezu konyaka odlule. I-SFGate ibineminyaka engu-2 isicaba. IWashingtonpost.com yehle kakhulu phansi ngonyaka odlule. I-NyDailyNews.com iyona kuphela ebonakala ikhula kahle.

      Gcina ukhumbula ukuthi ukukhipha amasayithi ambalwa aphezulu awutsheli umlando wemboni yonke, noma kunjalo! Ngifunda amanye alawa masayithi okhuluma nawo… kodwa ngikwenza ngoba ngikhansele iphepha lendawo futhi ngayeka ukulifunda nsuku zonke. Kukonke, ukufundwa kwamaphephandaba online kuqhubeka nokwehla.

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