Idola elilodwa lezigidigidi ze-Youtube? Kungenzeka.

ImaliKunezinkulumo eziningi mayelana nezigidigidi zamadola okuxoxwa ngazo futhi zidluliswa maqondana nokuthengiswa kwe-Youtube, MySpace, Facebook, njll. Maka iCuban ine kusho i-moron kuphela engakhokha imali engaka nge-Youtube. Nginesiqiniseko sokuthi uma singabuyisa isikhathi emuva, abantu abaningi bazobe bezibuza ukuthi kungani uMnu Cuban enze imali eningi njengoba enza emuva ekubhujisweni kweDot Com. Ngike ngamuzwa ebizwa 'ngusozigidi ngengozi' futhi ngicabanga ukuthi kungahle kulingane. Ngifunde impela ibhulogi yakhe futhi kufana nokufunda iMySpace yentombazane eneminyaka engu-12. Uthe, wathi, blah, blah, blah.

I-Dot Com boom and bust kwaba ukwehluleka okudingekayo okwakhuphula ubuchwepheshe kanye newebhu kumnotho wayo. Iningi lemali elachithwa lalifunelwa nje imodeli enhle yebhizinisi. Yize kungakahlelwa, imodeli yebhizinisi isiqala ukwakheka.

Bengingumgxeki omkhulu wokulinganisa 'ama-eyeballs' kepha kubonakala sengathi yilokho okushiwo lo mnotho omusha wewebhu. I-YouTube ayithengelwa okuqukethwe noma ubuchwepheshe - ibekwa ezingeni eliphakeme ngaleyo ndlela ngenxa yenani lamalungu ezethameli analo. Uma isigidigidi samaRandi siningi ngokwe-Youtube, kungani kungalunga ukuthi iFord ithengise ngezigidigidi ezimbalwa? IFord ayenzi nzuzo noma… kepha wonke umuntu uyazi ukuthi kufanelekile. Ngeshwa, uma i-Youtube ithengwa ngamandla amakhulu we-Intanethi… ingeza 'ama-eyeballs' amaningi kumkhiqizo wayo.

Lokho kubizwa ngokuthi yi-Market Share.

Futhi sesiqala ukubona ukuqala kweSabelo Semakethe sisebenza kuwebhu. Google, Yahoo! futhi iMicrosoft yonke ifuna futhi ithenge iSabelo Semakethe. Ngenxa yalokho, iyiphi indawo enezithameli eziningi kakhulu ilitshe elifana nanoma iyiphi i-TV noma iRadio Station okuyilitshe lapho inezithameli eziningi. Yize imali engenayo ingekho okwamanje… izethameli eziningi ongazithenga namuhla zizokhokha kumali engenayo yokukhangisa kusasa. Kuyimodeli yakudala esebenza namanye amamodeli wemidiya - amaphephandaba ayisibonelo esihle. Imali eningi yenziwa ngobhalisile kumali engenayo yesikhangiso kunenzuzo yababhalisile.

Angikaqiniseki kangako ukuthi imodeli yebhizinisi 'yokuthenga ama-eyeballs' yinhle embonini ye-Intanethi, noma kunjalo. Ngicabanga ukuthi kuzodingeka silinde sibone.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.