Amagama Wokumaketha Aku-Inthanethi: Izincazelo Eziyisisekelo

Amagama Wokukhangisa Ku-inthanethi

Kwesinye isikhathi siyakhohlwa ukuthi singene shí kangakanani ebhizinisini bese sikhohlwa ukunika omunye umuntu isingeniso setemu eliyisisekelo noma ama-akhronimi ezizungezayo njengoba sikhuluma ngokukhangisa online. Nginenhlanhla ngawe, Qhwa ukuhlanganisile lokhu Ukumaketha oku-inthanethi 101 infographic okukuhamba kukho konke okuyisisekelo amatemu wokumaketha udinga ukubamba ingxoxo nochwepheshe wezokumaketha.

  • Ukukhulisa ukumaketha - Uthola abalingani bangaphandle bokumaketha umkhiqizo wakho kuzithameli zabo ukuthola ikhomishini.
  • Izikhangiso ze-Banner - idonsa ukunakekelwa kwamakhasimende aqondisiwe ngakho-ke angachofoza ukuvakashela isayithi lakho noma aqaphele umkhiqizo wakho.
  • I-Curation yokuqukethwe - Ihlwitha ngesikhukhula sokuqukethwe okuku-inthanethi nokukhethwa kwezinto ezisezingeni eliphezulu ongabelana ngakho, kwakheka izindaba zokuma okukodwa zamalungu onke emakethe yakho oqonde kuyo.
  • Ukukhangisa Okuqukethwe - Ikhiqiza okuqukethwe okuwusizo, okuthakazelisayo, nokujabulisayo okufana nokuthunyelwe kwebhulogi, ama-ebook, amavidiyo nama-infographics ukuheha ukunakwa okuningi, ukwakha igunya lomkhiqizo, nokuwina ibhizinisi elisha.
  • Izikhangiso eziqukethwe - ibonisa izikhangiso kuwebhusayithi ethile ngokuya ngokuqukethwe kwayo, noma amagama angukhiye aqondile we-hyperlink kuwebhusayithi yomkhangisi.
  • Ukuguqulwa Kwezinga Lokuguqulwa - isebenzisa analytics nempendulo yomsebenzisi yokuthuthukisa iwebhusayithi yakho futhi iguqule iziphequluli ezingenzi lutho zibe amakhasimende akhokhelayo.
  • Digital Marketing - Kwakha ukuhlangana kwamakhasimende okuhlangene, okuhlanganisiwe kuziteshi ezahlukahlukene zedijithali - kufaka phakathi iselula, imidlalo, nezinhlelo zokusebenza, ama-podcast, umsakazo we-Intanethi, imiyalezo ye-SMS, nokuningi.
  • Bonisa izikhangiso - idonsa ukunakekelwa kwamakhasimende aqondisiwe ngakho-ke angachofoza ukuvakashela isayithi lakho noma aqaphele umkhiqizo wakho.
  • Imidiya etholakele - lapho amakhasimende esakaza i-buzz ngawe ngezwi legciwane lomlomo.
  • imeyili Marketing - Ithumela imiyalezo ewusizo, efanele, ne-imeyili kubamukeli ukuyigcina ihlanganyela nenkampani yakho nokwakha ukwethembeka komkhiqizo.
  • Marketing kwangaphakathi - iheha, ithuthukise, yazise, ​​futhi ijabulise amakhasimende angaba khona ngokuqukethwe okubandakanyayo, i-SEO yezobuchwepheshe, namathuluzi asebenzisanayo, ukunqoba ibhizinisi nokuthola ukwethembeka kwamakhasimende.
  • I-Influencer Marketing - kwakha ubudlelwano neqembu labantu elikhethiwe elinomthelela ezinqumweni zokuthenga zemakethe yakho.
  • Ukuhola Ukuhola - Ukwakha ubudlelwano nemikhondo engakulungele ukuthenga ngokuqukethwe okuthokozisayo, ama-imeyili awusizo, ukuzibandakanya kwezokuxhumana nabantu.
  • Amaphuzu okuhola - Ukuhlaziya ukusebenza komholi ku-inthanethi ukukala izinga abanentshisekelo ngalo kumkhiqizo wakho, unikeze amaphuzu wokulandela umkhondo wesikhundla sekhasimende ngalinye elingaba khona kufaneli yokuthengisa.
  • Marketing Automation - yenza imisebenzi yokumaketha ephindaphindwayo futhi ikuqwashise khona manjalo ekuziphatheni okuthile kwamakhasimende ukukusiza ukunquma umlayezo ofanele ongawuthumela kumuntu ofanele ngesikhathi esifanele.
  • Ukukhangisa Kwamaselula - Ithumela imiyalezo eyenziwe ngokwezifiso ye-SMS, izaziso zohlelo lokusebenza, izikhangiso ezingaphakathi nohlelo, ukuskena kwekhodi ye-QR, nokuningi kumadivayisi weselula wamakhasimende ngokususelwa ekuziphatheni okuthile, njengendawo yamanje noma isikhathi sosuku.
  • Ukukhangisa komdabu - kwakha okuqukethwe kokuhlela okwenzelwe ukufanisa isayithi lomshicileli othile oku-inthanethi, bese kukhokha ukukubeka eceleni kweminye imibhalo yalelo sayithi.
  • Ubudlelwano Bomphakathi Oku-inthanethi - Ithonya imidiya eku-inthanethi nemiphakathi, ibheka ukuthi abantu bathini ngenkampani eku-inthanethi futhi ibheka izindlela ezintsha zokuxhumana namakhasimende.
  • Imidiya Ephethwe - i-real estate yakho eku-inthanethi: iwebhusayithi esemthethweni, isayithi leselula, ibhulogi, kanye namakhasi ezinkundla zokuxhumana.
  • Imidiya ekhokhelwayo - Ukukhangisa okukhokhelwayo, okuthunyelwe okuxhasiwe, noma ukusesha okukhokhelwayo.
  • Khokha ngokuchofoza ngakunye (i-PPC) - Ikhomba amakhasimende athile ngezixhumanisi ezixhasiwe, kanye nokuhlolwa kwe-A / B ukubona ukuthi imiphi imiphumela yesikhangiso ekuchofozeni okuningi.
  • Ukumaketha kabusha - ikhomba izikhangiso kubantu asebevele bavakashele isiza sakho (kepha abenzanga ukuthenga) ngemiyalezo eyenzelwe wena noma okunikezwayo okukhethekile.
  • Ukucinga Injini Yokucinga (i-SEM) - ithuthukisa ukubonakala kwesayithi emakhasini emiphumela yenjini yokusesha, ikhulisa amazinga eziza zesayithi nge-SEO, saturation nama-backlinks.
  • Injini Yokusesha (SEO) - ifaka amagama angukhiye aphezulu okusesha kumakhasi ewebhusayithi yenkampani ukukhulisa amazinga ezinga lemiphumela yenjini yokusesha, futhi iqinisekisa ukuthi isayithi lakho lenzelwe ukuzulazula, okuqukethwe, amathegi emeta acebile ngegama elingukhiye, nezixhumanisi zekhwalithi ezingenayo.
  • Izikhangiso zomphakathi - Yandisa ukufinyelela kwenkampani yakho kuzethameli ezintsha ngokusebenzisa izikhangiso ezikhokhelwayo noma okuthunyelwe okuphromothiwe kumasayithi ahlukahlukene wezokuxhumana.
  • Social Media Marketing - Kwandisa ukuqwashiswa komkhiqizo & ithrafikhi yesayithi ngokwakha umphakathi wamakhasimende ngemidiya yezenhlalo., Ukuthumela izibuyekezo ezizosabalala ngokungenabungozi, futhi ziphendule izikhalazo, izicelo nokudumisa.
  • Hlukanisa Ukuhlolwa - ukuhlolwa okungahleliwe lapho okuhlukahlukene kuhlolwa i-A / B ngeqembu elilawula izimpumputhe ukubona ukuthi imiphi eletha imiphumela ephumelela kakhulu.
  • Okuqukethwe okuxhasiwe - kwakha okuqukethwe kokuhlela okwenzelwe ukufanisa isayithi lomshicileli othile oku-inthanethi, bese kukhokha ukukubeka eceleni kweminye imibhalo yalelo sayithi.

I-Online Marketing Terminology Infographic

Ukudalula: Ngisebenzisa isixhumanisi sethu sokuxhumana se- Qhwa kulesi sihloko.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.