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Umhlahlandlela Wokuqapha, Ukuphatha, Nokulungisa Isithunzi Sakho Ku-inthanethi

Ukuphatha isithunzi sakho ku-inthanethi kubalulekile ukuze uthole isithunzi sakho, isithunzi somkhiqizo, kanye nemibono yabasebenzi bomkhiqizo. Ukuziba isithunzi esiku-inthanethi kungaholela ekuphuthelweni kwamathuba ebhizinisi nawomsebenzi ngenxa yemibono engemihle, okunomthelela ebudlelwaneni bomuntu siqu nobuchwepheshile.

U-78% wabamukeli benhlolovo uthe bakholelwa ukuthi kubaluleke kakhulu ukubheka ulwazi olumayelana nabantu kanye/noma amabhizinisi ku-inthanethi ngaphambi kokuthatha isinqumo sokuxhumana noma ukwenza ibhizinisi nabo.

Harris Interactive for Intelius

Okubi ngokuba negama elibi ku-inthanethi yilezi:

  • Umthelela Womuntu Siqu: Ukunganakwa kungalimaza ubudlelwano bomuntu siqu, amathuba emisebenzi aphuthelwe noma amabhizinisi, kanye nesithombe esibi sesikhathi eside.
  • Imiphumela Yomkhiqizo: Imikhiqizo ibhekene nokuthengiswa okulahlekile kanye nokuncipha kokuthenjwa kwabathengi ngenxa yokubuyekezwa okungekuhle noma okuqukethwe ku-inthanethi.
  • Imithelela Yabasebenzi: Abasebenzi abanobukhona be-inthanethi obungalungile bangalimaza ngokungazi isithunzi sisonke senkampani.

Kuyini Ukugada Isithunzi?

Ukuqapha isithunzi kuyinqubo yokulandelela nokuhlaziya okushiwo igama lomuntu, uhlobo, imikhiqizo, noma inkampani ezinkundleni ezihlukahlukene ze-inthanethi. Lo mkhuba uhlanganisa ukukhomba lapho izingxoxo zenzeka khona, ukuqonda lokho abantu abakushoyo, ukunquma imizwa yalezo zingxoxo, nokuthola ithonya lalabo abakhulumayo.

Ukuqapha isithunzi kuyisici esibalulekile sokuphathwa kwesithunzi ku-inthanethi (I-ORM), njengoba ivumela ukulinganisa imizwa yomphakathi kanye nokulandela umkhondo ngesikhathi sangempela. Ngokuhlala unolwazi mayelana nokushiwo ku-inthanethi, abantu ngabanye namabhizinisi bangakwazi ukuphatha isithunzi sabo ngempumelelo, babhekane nokukhathazeka, futhi bagcine isithombe esihle emphakathini.

Kuyini Ukuphathwa Kwegama?

Ukuphathwa kwesithunzi kuwumkhuba wokubumba umbono womphakathi womuntu ngamunye, umkhiqizo, imikhiqizo, noma inhlangano ngokuthonya ulwazi oluku-inthanethi olumayelana nabo. Kuhlanganisa ukumaketha, ubudlelwano bomphakathi, umthetho, kanye nokwenza kahle kwenjini yokusesha (SEO) amasu okuthuthukisa, ukuvikela, nokuvikela isithombe esiku-inthanethi noma isithunzi sebhizinisi.

Ukuphathwa kwesithunzi kuhlose ukulawula noma ukuthonya ukulandisa okumayelana nomuntu noma inkampani eku-inthanethi, njengoba okuvelayo kuqala kwenziwa ngamashaneli edijithali. Ukuphatha isithunzi okusebenzayo kuhilela ukuqapha nokuphendula okuqukethwe ku-inthanethi, ukulawula ukubuyekezwa nokuba khona kwenkundla yezokuxhumana, nokudala okuqukethwe okulungile ukuze kuthuthukiswe noma kubuyiselwe isithombe esihle emphakathini.

Ungagada Kanjani Isithunzi Sakho Ku-inthanethi

Izinkampani ngokuvamile zisebenzisa izixazululo ezimbalwa zokuqapha isithunzi. Izaziso ze-Google zinikeza okukhulunywa ngakho okuyisisekelo, kuyilapho inkundla yokuqapha isithunzi inikeza imininingwane eminingi, okuhlanganisa nokuhlaziya imizwa.

Izaziso ze-Google

  1. Isethaphu: Iya ku Izaziso ze-Google bese ungena ngemvume nge-akhawunti yakho ye-Google.
  2. Lungiselela izaziso: Faka igama lakho, umkhiqizo, noma amagama angukhiye ahlobene.
  3. Enza ngendlela oyifisayo izilungiselelo: Khetha imvamisa yezaziso, izinhlobo zamawebhusayithi azogadwa, kanye nolimi.
  4. Thola Izaziso: I-Google izothumela ama-imeyili uma okukhulunywe ngakho okusha kutholakala, okukuvumela ukuthi ulandelele ubukhona bakho ku-inthanethi futhi uphendule ngokushesha kokuqukethwe okuphambene.

Izinkundla Zokuqapha Isithunzi

  1. Khetha Inkundla: Khetha inkundla enedumela elihle evumelana nezidingo zakho, njenge I-Brand24, Yisho, noma I-Awario.
  2. Setha i-akhawunti yakho: Bhalisa futhi ulungiselele iphrofayili yakho ngemininingwane mayelana nomkhiqizo noma inkampani yakho.
  3. Umbandela Wokuqapha Okokufaka: Engeza amagama angukhiye, amagama, noma imisho ehambisana nesithunzi sakho.
  4. Enza ngendlela oyifisayo Izaziso Nemibiko: Setha okuncamelayo kokuthi uzithola kangaki izibuyekezo kanye nohlobo lwedatha onentshisekelo kukho (isb, okukhulunyiwe kwenkundla yezokuxhumana, ukubuyekezwa, izindatshana zezindaba).
  5. Hlaziya Idatha: Lezi nkundla zinikeza izibalo ukuze uqonde imizwa nomthelela walokho okushiwo, okukusiza ukukala impilo yesithunzi sakho.
  6. Zibandakanye futhi Uphendule: Sebenzisa amathuluzi enkundla ukuze uhlanganyele nezithameli zakho, uphendule impendulo, futhi uphathe okuqukethwe okungalungile ngempumelelo.

Ukusebenzisa lobu buchwepheshe kukuvumela ukuthi ugcine iwashi eliqaphile isithunzi sakho esiku-inthanethi, okuvumela izimpendulo ezifika ngesikhathi kanye nokuphathwa kwesithunzi okusebenzayo.

Amasu Okwakha Isithunzi Esingcono Ku-inthanethi

  • Vuma, Yazisa, Xolisa, Yenza: Bhekana nokukhulunywa kabi ku-inthanethi ngendlela eyakhayo ukuze uhlehlise umthelela wakho okungenzeka. Lokhu kuhlanganisa ukuba ngempumelelo uhlelo lokuxhumana olubucayi
    nethimba lakho lobudlelwano bomphakathi ezimeni ezimbi kakhulu.
  • Ukudalwa kokuqukethwe: Khiqiza njalo futhi wabelane ngokuqukethwe okubalulekile ukuze ucindezele ulwazi olungalungile lwe-inthanethi.
  • collaborations: Zibandakanye nabaphethwe, abagqugquzeli, namanye amabhizinisi ukuze uthole ukuphromotha kanye nokwakha izixhumanisi. Sebenzisa ithimba lakho lobudlelwano bomphakathi ukuze uveze futhi usabalalise igama ngokuqukethwe, izinkampani zangaphandle, nolunye ulwazi olusiza ukwakha isithunzi esihle.
  • Ukulungisa: Ukulungisa isithunzi ku-inthanethi kuhilela ukuthatha izinyathelo zokunciphisa noma zokuhlehlisa umonakalo esithunzini somuntu noma senhlangano ku-inthanethi. Le nqubo ngokuvamile ihlanganisa ukuhlonza nokubhekana nokuqukethwe okungalungile, ukukhuthaza okuqukethwe okuhle, nokusebenzisa amasu okuqinisa ukuba khona ku-inthanethi. Idumela likaRhino igcizelela indlela esheshayo nenesu, egxile kuzo zombili izixazululo ezisheshayo nezesikhathi eside zokuphatha isithunzi:
    1. Assessment: Baqala ngokuhlola isimo samanje sesithunzi se-inthanethi, ukuhlonza okuqukethwe okungalungile, nokuhlaziya umthelela wako.
    2. Ukuthuthukiswa Kwamasu: Amasu enziwe ngendlela oyifisayo ayathuthukiswa, angafaka ukususwa kokuqukethwe, ukucindezelwa, noma isenzo somthetho.
    3. Ukwakhiwa Nokuthuthukiswa Kokuqukethwe: Okuqukethwe okuhle kuyadalwa futhi kuthuthukiswe ukuze kusibekele ulwazi olungeluhle.
    4. Search injini: Amasu we-SEO asetshenziswa ukuze kuqinisekiswe ukuthi okuqukethwe okuhle kubalwa phezulu emiphumeleni yosesho.
    5. Ukuqapha Nokunakekela: Ukuqapha okuqhubekayo kwenziwa ukuze kulandelelwe ukulandisa okuku-inthanethi nokwenza izinguquko njengoba kudingeka.

Ukuphatha ngempumelelo isithunzi esiku-inthanethi kubandakanya inhlanganisela yamasu yobuchwepheshe, ukuzibandakanya okumatasa, kanye nemikhuba yokuziphatha. Kungakhathaliseki ukuthi okomuntu siqu, umkhiqizo, noma isithunzi somsebenzi, isigxivizo sedijithali esishiywe ku-inthanethi sithonya kakhulu indlela abantu nezinhlangano ezibhekwa ngayo. Ukuziba lesi sici kungaholela emiphumeleni eyingozi, kuyilapho ukusiphatha ngentshiseko kungavula iminyango emathubeni amaningi.

Umhlahlandlela wokuqapha isithunzi ku-inthanethi
Source: Idumela likaRhino

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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