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Uhlelo lokusebenza: I-Google Analytics Campaign UTM Querystring Builder

Sebenzisa leli thuluzi ukwakha umkhankaso wakho we-Google Analytics I-URL. Ifomu liqinisekisa i-URL yakho, lihlanganisa ukucabanga ukuthi ingabe isivele inochungechunge lwemibuzo ngaphakathi kwayo, futhi lengeza zonke ezifanele. UTM okuguqukayo: utm_id, utm_ umkhankaso, utm_source, utm_medium, futhi ongakukhetha utm_term futhi okuqukethwe.

Kudingeka: I-URL evumelekile ehlanganisa i-https:// enesizinda, ikhasi, kanye neyunithi yezinhlamvu ozikhethela yona
Ongakukhetha: Sebenzisa ukukhomba ukuthi yiziphi izikhangiso ezikhankasela lezi zithenjwa zokudluliselwa.
Ongakukhetha: Sebenzisa ukukhomba iphromoshini ethile noma umkhankaso.
Kudingeka: Sebenzisa ukukhomba indlela efana ne-imeyili noma izindleko zokuchofoza ngakunye.
Kudingeka: Sebenzisa ukukhomba injini yokusesha, incwadi yezindaba, noma omunye umthombo.
Ongakukhetha: Sebenzisa ukuqaphela amagama angukhiye aqondisiwe.
Ongakukhetha: Sebenzisa ukuhlola kwe-A/B ukuze uhlukanise izikhangiso noma izixhumanisi ezikhomba ku-URL efanayo.

Kopisha i-URL yomkhankaso

Uma ufunda lokhu nge-RSS noma nge-imeyili, chofoza kusayithi ukusebenzisa ithuluzi:

Isakhi se-URL Yomkhankaso we-Google Analytics UTM

Yiziphi Izinguquko Zomkhankaso (i-UTM) Ezidluliselwe Ku-Google Analytics?

UTM okuhlukile amapharamitha ongawengeza ku-URL ukuze ulandelele ukusebenza kwemikhankaso ku-Google Analytics. Nalu uhlu lwezinto eziguquguqukayo ze-UTM nezincazelo zama-URL omkhankaso ku-Google Analytics:

  1. utm_id: Ipharamitha ozikhethela yona yokukhomba ukuthi imuphi umkhankaso lezi zithenjwa zokudluliselwa.
  2. utm_source: Ipharamitha edingekayo ekhomba umthombo wethrafikhi, njengenjini yokusesha (isb. Google), iwebhusayithi (isb. Forbes), noma incwadi yezindaba (isb. Mailchimp).
  3. utm_medium: Ipharamitha edingekayo ekhomba uhlobo lomkhankaso, olufana nosesho lwemvelo, ukusesha okukhokhelwayo, i-imeyili, noma inkundla yezokuxhumana.
  4. utm_ umkhankaso: Ongakukhetha kodwa Kunconywe kakhulu ipharamitha ekhomba umkhankaso noma iphromoshini ethile elandelelwayo, njengokuqaliswa komkhiqizo noma ukuthengiswa.
  5. utm_term: Ipharamitha ozikhethela yona ekhomba igama elingukhiye noma ibinzana eliholele ekuvakasheni, njengombuzo wosesho osetshenziswe injini yokusesha.
  6. okuqukethwe: Ipharamitha ozikhethela yona yokuhlukanisa phakathi kwezinguqulo zesikhangiso esifanayo noma isixhumanisi, njengezinguqulo ezimbili ezihlukene zesikhangiso sesibhengezo.

Ukuze usebenzise okuguquguqukayo kwe-UTM, uzodinga ukukunamathisela ekupheleni kwe-URL yakho njengamapharamitha wombuzo. Ngokwesibonelo:

http://www.example.com?utm_id=123&utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Ungayiqoqa Kanjani futhi Ulandelele Idatha Yomkhankaso ku-Google Analytics

Nayi ividiyo ephelele yokuhlela nokwenza imikhankaso yakho usebenzisa i-Google Analytics.

Iphi Imibiko Yami Yomkhankaso Wezibalo Ze-Google Ku-Google Analytics 4?

Uma uzulazulela ku Imibiko > Ukutholwa > Ukutholwa Kwethrafikhi, ungabuyekeza umbiko ukuze ubonise umkhankaso, umthombo, nokuphakathi usebenzisa okwehliswayo kanye nophawu + ukuze wengeze isici sesibili emibikweni.

I-Google Analytics 4 Campaign Tracking (GA4)

I-Google Sheet For Tracking UTM Campaign URLs

Qiniseka ukuthi uhlola Ishidi le-Google esilakhile (futhi ungakwazi ukukopishela kweyakho i-Google Workspace) elinika amandla ukumiswa nokuqoshwa kwawo wonke ama-URL akho e-Google UTM Campaign.

Ungawalandelela kanjani ama-URL omkhankaso we-UTM ku-Google AmaSpredishithi

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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