Ukuklama i-Optimal Marketing Organisation.

inhlangano yezokumaketha

Engxoxweni nomngani wami nozakwethu UJoe Chernov, VP Marketing eKinvey besishintshana ngemibuzo ebuzwe kakhulu thina sobabili esiyitholile emaqenjini ethu nakwontanga abakule mboni. Njengoba uJoe kunguye umthengisi wokuqukethwe wonyaka ngeke umangale ukwazi ukuthi omunye wemibuzo yakhe ebuzwa kakhulu yile:

Ngiluqala kanjani uhlelo oluyimpumelelo lokumaketha okuqukethwe?

Umbuzo wesibili awubuza kaningi ngukuthi:

Ulakha kanjani iqembu lakho lokumaketha?

Kuyashaqisa? Mhlawumbe hhayi.

Ngenkathi ngibuza ngisebenza kozakwethu kwacaca ukuthi okwenzeka kuJoe akuyona into engajwayelekile. Eqinisweni, okwenzeka kimi kufana nokwakhe futhi njengoba ngiqala ukwenza ucwaningo oluningi kuyacaca ukuthi isakhiwo esihle senhlangano Iqembu lakho lokumaketha liyisihloko esishisayo. Ama-Startups afuna ukwakha iqembu eliphumelelayo futhi izinhlangano ezinkulu zifuna ukukhulisa ezazo. Okuthuse kakhulu ukuthi awukho umzimba omkhulu wokuqukethwe okusebenzayo okusekela lesi sihloko.

Eminyakeni eminingana edlule ngibe nenhlanhla yokuhola izinhlangano zokumaketha zamabhizinisi namabhizinisi aphakathi nemakethe. Bengilokhu ngiyingxenye yokwakha amaqembu kusukela ekuqaleni ekuqaleni Faka (manje okuyingxenye ye-Oracle) nokwenza kahle namaqembu ku- Webtrends futhi manje I-Mindjet. Ngalesi sikhathi ngenze ibhuku lokudlala elenhlangano elingafinyelela cishe kunoma yiliphi usayizi webhizinisi, eliguquguqukayo kakhulu, futhi linerekhodi eliqinisekisiwe lempumelelo. Ngezansi yincwadi yami yokudlala futhi nginethemba lokuthi izoqala ingxoxo noma ivuse umbono ngeqembu lakho.

 

Yinye into eqinisekile. Izinga lokuphazamiseka noshintsho luzokhuphuka kwezentengiso. Ngicabanga ukuthi inhlangano yakho yokumaketha kufanele isekele amandla okuzivumelanisa nalezo zinguquko futhi iphumelele. Ngingayithanda impendulo yakho yokuthi singalenza kanjani kangcono leli bhuku lokudlala.

 

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.