Izibalo nokuhlolaUkuhlakanipha okungekhona okwangempelaUkukhangisa OkuqukethweIzingxenyekazi zeCRM kanye nezeDathaEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationAmathuluzi Okukhangisa

Optimove: Ukushayela Ubudlelwano Bekhasimende Obushintshayo Ne-AI

I-Optimove ingumholi wemboni emkhakheni wokuphathwa kobudlelwane bamakhasimende (CRM), eyaziwa ngakho AI-i-orchestration eholwayo, imininingwane yamakhasimende ephelele, kanye nendlela eneziteshi eziningi.

Inkampani ibungazwa ikhono layo lokwenza uhambo lwamakhasimende lube ngelakho ngokwesilinganiso futhi iqinisekise ukuxhumana nokuxhumana okuhle kuzo zonke izindawo zokuthinta amakhasimende.

I-Optimove ithole amaphuzu aphelele ezimeni zokunquma eziyi-12 ku-Forrester's Wave for Cross-Channel Campaign Management, okuhlanganisa Ukuhlola Nokuthuthukisa, Umbono Womkhiqizo, Indlela Yemakethe, kanye Nemikhiqizo Esekelayo Nezinsizakalo.

I-Optimove

Umnyombo wempumelelo ye-Optimove ukuzibophezela okuqinile ekugcineni amakhasimende kanye nokuphinda ibhizinisi - izici ezibalulekile eziqhuba ukukhula kwebhizinisi lanamuhla. Ukufeza lokhu, i-Optimove inikeza izinsika ezine ezibalulekile:

  1. Ukutholwa: Inikeza idatha yekhasimende efinyeleleka kalula, ebumbene nokusebenzisa i-AI ukuveza amathuba abalulekile okuzibandakanya.
  2. Ukuthuthukisa: Ukusebenzisa ama-algorithms azilungiselela wona kanye nezincomo zokuchofoza okukodwa ukuze uthuthukise ngokuqhubekayo imikhankaso nohambo lwamakhasimende.
  3. I-Orchestration: Ukuqinisekisa ukuvumelana kuyo yonke imikhankaso yeziteshi eziningi, ukuze ikhasimende ngalinye lihlale lithola umlayezo ofanele.
  4. Isimangalo: Ukunikeza ukuqonda komthelela we-CRM Marketing ngokulinganisa ngokwezibalo inani elikhulayo lokusebenzisana kwekhasimende ngalinye.

Igqugquzelwa Inkundla Yedatha Yekhasimende Yesikhathi Sangempela (CDP), i-Optimove inika amandla izinkampani ukuthi zenze amakhulukhulu ezingxenye zegranular, zisebenzise ukuhlaziya kwamakhasimende okubikezelayo ukuze kube nombono ophelele wekhasimende elilodwa. Inkundla yethenjwa amabhrendi angaphezu kuka-500 anesivinini esiphezulu, aphromothayo, agxile kudatha emhlabeni wonke, abonga ikhono layo lokwenza kube ngokwakho kanye nokukala imisebenzi yawo emazweni nezifunda ezihlukahlukene.

Manje, ake sihlole izinto ezimbili eziyinhloko ezinikezwa yinkampani: Inkundla Yokumaketha Eholwa Ikhasimende kanye ne-Digital Experience Platform.

I-CDP Yesikhathi Sangempela: Inkundla Yokumaketha Eholwa Ikhasimende

Amabhizinisi avame ukuzabalaza ukusebenzisa idatha yamakhasimende ngempumelelo, anciphise ikhono lawo lokwenza imikhankaso yokumaketha yomuntu siqu nephumelelayo. I-Optimove's Customer-Led Marketing Platform isusa lesi singqinamba, ivumela abasebenzisi abangebona abezobuchwepheshe ukuthi basebenzise idatha yamakhasimende, benze imikhankaso yokumaketha ngokuzenzakalela, futhi bathuthukise ukuxhumana kwamakhasimende. Lo mkhiqizo uqinisekisa ukusebenza kahle kokumaketha nokuzibandakanya kwamakhasimende, ekugcineni kuqhubekise ukukhula kwemali engenayo.

I-Customer-Led Marketing Platform evela ku-Optimove yakhelwe ukuthuthukisa ukukhula okuphawulekayo ngokuhlela, ukwenza, ukulinganisa, nokuthuthukisa imikhankaso yomuntu siqu Yokuphathwa Kobudlelwane Bekhasimende (CRM). Umkhiqizo uqukethe izingxenye eziningana:

  1. I-CDP Yesikhathi Sangempela (Inkundla Yedatha Yekhasimende): Lesi sixazululo singenisa futhi sicubungule yonke idatha yekhasimende, siyihlanganise ekubukeni kwekhasimende okuhlangene okufinyeleleka kubasebenzisi abangebona abezobuchwepheshe. Ngokwenza idatha yekhasimende itholakale kalula futhi igayeke, amabhizinisi angathuthukisa ukuqonda kwamakhasimende futhi athuthukise ukwenza izinqumo.
  2. Ukunqunywa kweziteshi eziningi: Inkundla inika abakhangisi amandla okwenza ukuxhumana kwamakhasimende okuphumelelayo, okukhulu, okuneziteshi eziningi. Ngokunika amandla ukudalwa kohambo oluholwa amakhasimende oluhlanganisa ukubeka phambili imilayezo kanye nohlaka lokukhishwa kwamakhasimende, inkundla iqinisekisa ukuthi ukusebenzelana kwamakhasimende kuyathuthukiswa.
  3. Ukuthuthukisa i-AI (i-Optibot): I-Optibot, i-bot yokumaketha yobudlelwano obuyisisekelo, yembula imininingwane ebambekayo yokuthuthukisa okuqhubekayo kokuxhumana kwamakhasimende. Ihlonza amathuba emali engenayo engasetshenzisiwe ngaphakathi kwesisekelo samakhasimende akho, okuvumela ukuthuthukiswa kokusebenza okuqhutshwa yidatha ngezinga elikhulu.
  4. Iziteshi Zokuthengisa Nokuhlanganiswa: I-Optimove ihlinzeka ngamashaneli okuthengisa omdabu kanye nokuhlanganiswa okukhulisa amandla ayo okuthengisa e-CRM, adlulela kuma-imeyili wonke, izaziso zeselula, izaziso zohlelo lwewebhu, izigelekeqe zewebhu, nokuningi.

Inkundla Yokumaketha Eholwa Amakhasimende yenza intando yeningi ukufinyelela kudatha yekhasimende, ivumela izinhlangano ukuthi zithuthukise imikhankaso yomuntu siqu futhi zandise ukusebenzelana ngaphandle kokudinga ubuchwepheshe.

Izincomo Zokuqukethwe Kwesikhathi Sangempela: I-Digital Experience Platform

Abakhangisi baphonselwa inselelo ngokuhlinzeka ngolwazi lomuntu siqu, olubandakanyayo kumakhasimende ngesikhathi sangempela. Izincomo zokuqukethwe kwesikhathi sangempela zithuthukisa ukusebenzelana kwamakhasimende nokwaneliseka, zinciphisa isikhathi sokuguqulwa, futhi zithuthukise inani lokuphila kwekhasimende (I-CLV).

I-Optimove's Digital Experience Platform iyisixazululo esiphelele esiklanyelwe ukuletha umuzwa wamakhasimende womuntu siqu, wesikhathi sangempela oletha ukuguqulwa okusheshayo futhi uthuthukise inani lokuphila kwekhasimende. Izici ezibalulekile zale nkundla zifaka:

  1. Izincomo Zokuqukethwe Kwesikhathi Sangempela: Inkundla iguqula izikhala zedijithali zibe okokuzizwisa komuntu siqu ngezincomo zokuqukethwe komuntu ngamunye kusukela ekuvakasheni kokuqala.
  2. Injini Yokusesha Enamandla e-AI: Lesi sici sinikeza imiphumela yokusesha ehlakaniphile, yomuntu siqu kanye nokulungiswa okuzenzakalelayo okusheshayo nezincomo zokuqukethwe.
  3. Okuqukethwe Okuthrendayo Nokudumile: Inkundla isiza amabhizinisi ukuthi ahlale ejwayelene nezintshisakalo eziguqukayo zezethameli zawo ngokuhlonza nokugqamisa okuqukethwe okudume kakhulu ngesikhathi sangempela.
  4. Ukukhomba kabusha komuntu siqu: I-Optimove inyusa ukusebenza kahle kwezikhangiso zohlelo ezinezikhangiso eziguqukayo ezenzelwe umuntu siqu, ithuthukisa ukuzibandakanya kwamakhasimende namazinga okuguqulwa.

I-Digital Experience Platform iguqula indlela amabhizinisi asebenzelana ngayo namakhasimende ku-inthanethi. Yethula izinga lokwenza kube ngokwakho kanye nokusabela okungathuthukisi nje kuphela ukuzizwisa kwekhasimende kodwa futhi kusize amabhizinisi ukuthi aqonde amakhasimende awo kangcono, okugqugquzela ubudlelwano besikhathi eside nokuthuthukisa ukusebenza kwebhizinisi.

Cela idemo ye-Optimove

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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