I-Customer Journey ne-Optimove Retention Automation

I-Optimove

Obunye bobuchwepheshe obukhangayo, obuthuthuke kakhulu engibubonile ku- I-IRCE kwakungu-Optimove. I-Optimove isoftware esekwe kuwebhu esetshenziswa abathengisi bamakhasimende kanye nochwepheshe bokugcinwa ukuze bakhulise amabhizinisi abo aku-inthanethi ngamakhasimende abo akhona. Isoftware ihlanganisa ubuciko bokumaketha nesayensi yedatha ukusiza izinkampani ukuthi zikhulise ukubandakanyeka kwamakhasimende kanye nenani lempilo ngokuzenzekelayo ukumaketha kokugcina okwenziwe kwaba ngokwakho futhi okusebenzayo.

Inhlanganisela eyingqayizivele yobuchwepheshe yomkhiqizo ifaka ukumodeliswa kwamakhasimende athuthukile, izibikezelo zamakhasimende ezibikezelayo, ukuqondiswa kwamakhasimende okukhomba, ukuphathwa kohlelo lokumaketha olususelwa ekhalendeni, ukuzenzakalela komkhankaso weziteshi eziningi, ukulinganisa impumelelo yomkhankaso usebenzisa amaqembu wokuhlola / wokulawula, izimbangela zomcimbi wesikhathi sangempela, injini yokuncoma ubuwena, ukulandelwa komsebenzi wewebhusayithi / wohlelo lokusebenza, nemibiko eyinkimbinkimbi yokuhlaziywa kwamakhasimende namadeshibhodi.

Lapho inkampani ithi, i-automation yomkhankaso weziteshi eziningi, babhekisa ekhonweni lesoftware yabo yokuphatha nokwenza imikhankaso ehlelwe ngokuphelele ngokusebenzisa iziteshi eziningi ngasikhathi sinye, kufaka phakathi i-imeyili, i-SMS, izaziso zohlelo lokusebenza, ama-pop-up wewebhusayithi, kumdlalo / ngaphakathi -Ukuthumela imiyalezo, i-lobby banner, i-Facebook Custom Audience nezinye. Umkhiqizo unikeza ukuhlanganiswa okwakhelwe ngaphakathi (kufaka phakathi i-IBM Marketing Cloud, i-Emarsys, i-Salesforce Marketing Cloud, i-Textlocal, i-Facebook Custom Audiences ne-Google Ads), kodwa futhi ine-API enamandla eyenza kuqonde ukuhlanganisa I-Optimove nganoma iyiphi inkundla yokuthengisa ngaphakathi noma ngaphakathi.

Ukugqamisa okuthakazelisayo komkhiqizo ukuthi yonke into isebenza ngokuhlukaniswa kwamakhasimende okunamandla okunamandla. Izingxenye zesoftware amakhasimende nsuku zonke, ngokususelwa ekuhlonzweni okuqhutshwa idatha kwezingxenye ezincane zamakhasimende ezishintsha ngokushesha. Lawa makhulukhulu amaqembu amancane, angafani amakhasimende ngaphakathi kwe-database yamakhasimende angabhekiswa kakhulu ngokuxhumana okwenziwe ngempumelelo komuntu siqu. I-chunk enkulu yenjini ye-micro-segmentation incike ekumodelaneni kokuziphatha okubikezelayo: umkhiqizo usebenzisa amasu athuthukile wezibalo kanye nezibalo kudatha yokuthengiselana, yokuziphatha kanye nenani labantu ukuze ubikezele ukusebenza kwamakhasimende esikhathini esizayo kanye nenani lempilo.

Okunye okugqamile yimikhankaso yesikhathi sangempela sika-Optimove. Le mikhankaso ebangelwe umsebenzi, evame ukugxila kumasegmenti athile wamakhasimende (njengabathandi be-ski, abathengi abaphezulu, abathengi abangavamile noma amakhasimende angahle ahlasele), kwenza kube lula kubakhangisi ukuletha imiyalezo emayelana nokumaketha efanelekile kumakhasimende, ngesikhathi sangempela, ngokususelwa enhlanganisweni ethile yezenzo zamakhasimende (isibonelo: ukungena kuqala kwesiza esikhathini esingaphezu kwenyanga eyodwa futhi wavakashela umnyango wezikhwama). Ngokuhlanganisa izindlela zokwelapha ezikhethekile ezincike ezenzweni zamakhasimende kanye nasehlukanisweni ezijulile ezinikezwe yi-Optimove, abathengisi banethonya elikhulu kakhulu ekuphenduleni kwamakhasimende nokwethembeka.

Elinye iphuzu ongalisho ukuthi inkampani ibeka isoftware yayo njengendlela ephumelela kakhudlwana yokuthi abathengisi baphathe uhambo lwamakhasimende. Esikhundleni sendlela yendabuko yokuphatha uhambo lwamakhasimende, oluthembele ekwakheni inani elilinganiselwe lama-flowcharts ohambo lwama-static, i-Optimove ivumela abathengisi ukuthi baphathe kalula izinkambo zamakhasimende ezingapheli ngokuthembela kusigaba salo esinamandla ashukumisayo: ngokusebenzisa idatha yamakhasimende kanye nokumodeliswa kokuziphatha okubikezelayo ukukhomba amaphuzu angenelela abaluleke kakhulu - nezinhlobo ezinhle kakhulu zempendulo nemisebenzi yalowo nalowo - abathengisi bangakhuphula ukuzibandakanya kwamakhasimende nokwaneliseka kuzo zonke izigaba zohambo lwawo wonke amakhasimende , noma ngabe amakhasimende afinyelele kanjani kusigaba sawo samanje esincane. Le ndlela ithembisa ukuhlinzeka ngamakhasimende amakhulu futhi kube lula kubakhangisi ukukala nokuguqula amasu abo ohambo lwamakhasimende.

I-Optimove Infinite Customer Ohambweni

Mayelana ne-Optimove

Usuvele ungumthengisi ohamba phambili wokugcina ezisebenzisayo eYurophu, I-Optimove ikhula ngokushesha ubukhona bayo e-United States ngokufuduswa kwakamuva komunye wabasunguli kanye ne-CEO uPini Yakuel ehhovisi laseNew York. Le nkampani isivele iwine amakhasimende ase-US kuma-verticals njenge-e-retail (LuckyVitamin, eBags, Freshly.com), imidlalo yezenhlalo (iZynga, Scopely, Caesar's Interactive Entertainment), ukubhejela ezemidlalo (BetAmerica) kanye nezinsizakalo zedijithali (Outbrain, Gett).

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