Ubuchwepheshe BokukhangisaUkukhangisa OkuqukethweSesha MarketingI-Social Media & Influencer Marketing

Ungakubheji Konke Ngesu Le-Organic

Sibe nengxoxo emnandi nelinye lamakhasimende ethu ngempelasonto, elivame ukungena libuze impendulo mayelana nesayithi, izibalo, neminye imibuzo emayelana nesu lokumaketha elingenayo. Ngithanda ukuthi bathembisene umshado; amakhasimende ethu amaningi awekho… kodwa ngezinye izikhathi umzamo odingekayo ukuze uphendule futhi uchaze izizathu esizenzayo ususa emsebenzini uqobo.

Okunye okubalulekile kwaba ukuthi izindleko zabo kuphela kwaba isu lokukhula kwe-organic online. Nakuba ngithanda ukuthi yithi esiphethe lokho, kuyangethusa ukuthi leli ukuphela kwecebo elitshalwa kulo. Ngivame ukutshela abantu ukuthi ukwakha ukuba khona ku-inthanethi okuphilayo kufana nokwakha isitolo, indawo yokudlela, noma ihhovisi. Isitolo kufanele sibe nendawo emaphakathi (sesha nesomphakathi), kufanele sihehe izivakashi ezifanele (idizayini nemiyalezo), futhi kufanele siguqule amathemba abe amaklayenti (Ama-CMA kanye namakhasi okufika).

Kepha uma wakhe isitolo esihle, usithole kahle, futhi ungaguqula izivakashi zakho zibe ngamakhasimende… umsebenzi awuphelile:

  • Usadinga ukuphromotha isitolo sakho. Angikhathali ukuthi ungubani; kufanele uphumele lapho futhi ucindezele inyama, wakhe okulandelayo, futhi uhlanganyele nabanye emphakathini. Isitolo esihle esisendaweni enhle enabantu abahle nemikhiqizo sisadinga ukuphromothwa ngezikhathi ezithile. Njengomnikazi webhizinisi, awukwazi ukuhlala ulinde ukuthi ibhizinisi lifike; kufanele uyibheke ngenkathi ulinde isu lakho lokumaketha ku-inthanethi ukuthi lithuthuke.
  • Amasu we-Organic afana izwi lomlomo (OWESIFAZANE) ingase ikhulise ibhizinisi lakho, kodwa hhayi ngejubane olidingayo! I-WOM iyisu elihle futhi ngokuvamile ikhiqiza imikhondo yekhwalithi ephezulu kakhulu. Kepha leyo mikhondo ithatha isikhathi - ngakho-ke kungadingeka ukuthi unikeze izikhuthazo ezengeziwe zokushayela ithrafikhi ngokushesha. Noma ungadinga ukuthenga ithrafikhi ngokuchofoza ngakunye (
    PPC), uxhaso, ngisho nezikhangiso zamabhanela. Kuyabiza kodwa kungakutholela ithrafikhi ethe xaxa ngokushesha.
  • Ukukhula kwemvelo kuthatha isikhathi. Isu elihle lokumaketha ku-inthanethi lakha ukuhambisana negunya kancane kancane. Njengoba ukhokha izikweletu zokumaketha, ukukhuphuka kokunyuka akuhlali kududuza uma kungena izikweletu eziningi kunemali engenayo…, kodwa kufanele ubuke lowo mthambeka okhuphukayo kanye nesitayela bese ukubheka unyaka wonke, iminyaka emibili ngaphandle, futhi iminyaka emihlanu ngaphandle. Amabhizinisi amaningi atshala imali ku-inthanethi futhi alindele ukuba nalo lonke ibhizinisi alidingayo ezinsukwini ezizayo ezingama-60 kuye kwezingama-90. Ngokuvamile akunjalo.

Ungabhejeli yonke into ngokukhula kwe-organic. Noma… uma wenza kanjalo, qiniseka ukuthi ushiya isikhathi nezinsiza ukuze usize ukukhuthaza nokukhipha izwi ngesu lakho lokumaketha ku-inthanethi. Awukwazi ukumane ulahle inqwaba yemali kuwebhusayithi enhle nokuqukethwe okuhle futhi ulindele imiphumela emihle – kuningi okumelwe ukwenze.

Isifiso sami kuphela ngaleli klayenti ukuthi lifake umzamo omkhulu emsebenzini eliwenzayo can ukulawula kunokudonsela ukunaka kwethu kude. Basiphathise isu labo… futhi eduze kweklayenti, akekho ofuna ukuthi liphumelele ukwedlula thina!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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