Ukukhangisa OkuqukethweSesha MarketingI-Social Media & Influencer Marketing

Ukuphatha Isizinda Sakho!

Izinkampani zivame ukubhala okuqukethwe kwezinye izizinda ngenxa yokuduma nokufinyelela kwalokhu kushicilelwa kwangaphandle noma izinkundla zokuxhumana. Leli su lingathuthukisa kakhulu ukubonakala komkhiqizo, lingene kubabukeli abaziwayo balezi nkundla. Futhi, kunjalo, futhi ingathuthukisa kakhulu ukubonakala kwesinye isizinda futhi iqhube isikhundla negunya kumkhiqizo wabo.

Isibonelo engivame ukusinika umsebenzi wami ku- Umkhandlu weForbes Agency. Kube yindlela enhle kakhulu yokuveza ukubhala kwami ​​​​negama kubabukeli abaningi Martech Zone. Noma ngabe iForbes iyikhiqiza, ayinabungozi, nokho. Kwenzekani uma inkundla iyekwa? Kwenzekani uma umkhiqizo wabo ugcwele impikiswano ethile? Kwenzekani uma abanye ababhali bengezwa kusayithi engingafisi ukuhlanganiswa nalo?

On Martech Zone, sine abalobi abavela kuyo yonke iwebhu abafisa ukufinyelela izethameli zethu. Ngiyakwazisa okuqukethwe ngoba kunikeza ukuhlukahluka okungaphezu komsebenzi wami nokugxila kwami. Futhi bayalazisa ithuba lokufinyelela izethameli zami futhi babuyisele okuthile emikhiqizweni nasezinkonzweni zabo. Ngicabanga ukuthi kuwukuwina, kodwa angisoze ngeluleka noma ubani ukuthi abhale kuphela Martech Zone ngaphandle kokutshala imali esizindeni sabo.

Ukubhala kwesinye isizinda somkhiqizo wakho kuyisu elisebenzayo, kodwa kunezingozi nezinqubo ezingcono kakhulu okufanele uzicabangele.

Kungani Izinkampani Zibhala Kwezinye Izizinda

  • Ukusebenzisa Izethameli Ezimisiwe: Okushicilelwe okudumile kanye nezinkundla zokuxhumana zinezithameli ezinkulu, ezibandakanyekile. Ngokuthumela okuqukethwe lapha, izinkampani zingafinyelela izethameli eziningi kunalezo ezingakwenza ezinkundleni zazo.
  • Ukwakha Ukwazisa Komkhiqizo: Ukubhala ezizindeni ezaziwayo kungakhuphula ukuvezwa komkhiqizo nokwethembeka, njengoba lezi nkundla zivame ukubonwa njengezinegunya.
  • Izinzuzo Zosesho Lwezinto Eziphilayo: Izixhumanisi ezingemuva ezivela ezizindeni ezinegunya eliphezulu zingathuthukisa ezenkampani SEO imizamo kanye nezinga lenjini yokusesha, ukushayela ithrafikhi eningi yemvelo kusayithi labo.
  • Ama-Networking Amathuba: Ukusebenzisana nezizinda ezidumile kungavula iminyango kubudlelwano obusha bebhizinisi nokusebenzisana.

Izingozi Zokubhala Ezizindeni Zangaphandle

  • Ukulawula Okulinganiselwe: Izinkampani zinokulawula okuncane kokuqukethwe kwazo ezinkundleni zangaphandle, okuhlanganisa ukuthi kwethulwa futhi kugcinwa kanjani.
  • Izingozi zesithunzi somkhiqizo: Ukuhlotshaniswa nenkundla engahambisani namanani enkampani noma isithombe somkhiqizo kungaba nomthelela omubi kwisithunzi.
  • SEO Izingozi: Isizinda sangaphandle singathola izinzuzo ze-SEO zokuqukethwe, kunesayithi yenkampani uqobo.
  • Ukuncika Kwabanye: Izinguquko kuzinqubomgomo zesizinda sangaphandle noma ukuduma kungathinta umthelela wokuqukethwe.

Amathuba Nemikhuba Emihle Kakhulu

  • Ukuxhumanisa Emuva Kumkhiqizo Wakho: Faka isixhumanisi kuwebhusayithi yenkampani yakho noma ukubizelwa esenzweni okuthile. Lokhu kungaqondisa ithrafikhi kusuka esizindeni sangaphandle kuya kusayithi lakho, kuthuthukise ukukhiqizwa okuholayo namathuba okuguqula.
  • Ukuqondanisa Okuqukethwe: Qinisekisa ukuthi okuqukethwe kuhambisana nezithameli zesizinda sangaphandle kanye namanani omkhiqizo wakho kanye nemiyalezo.
  • Ikhwalithi Nokufaneleka: Okuqukethwe kwekhwalithi ephezulu, okufanelekile kuzobandakanya abafundi futhi kubonise kahle umkhiqizo wakho.
  • Ukuqapha kanye Nokuzibandakanya: Qapha okuqukethwe ukuze uthole ukuzibandakanya kanye nempendulo, uphendule amazwana nokusebenzisana ukuze wakhe umphakathi ozungeze umkhiqizo wakho.

Ukubhala okuqukethwe ezizindeni zangaphandle kuyisu elinamandla lokwandisa ukufinyelela nokwakha ukuqwashisa ngomkhiqizo, ikakhulukazi uma sisebenzisa ukuduma kwalezi zinkundla.

Ngiyinciphisa Kanjani Ingozi Yokulahlekelwa Lokho Okuqukethwe

Enye yezindlela ezinhle kakhulu engingayincoma lapho utshala isikhathi nomzamo wokubhalela enye inkundla ukuqinisekisa ukuthi unekhophi. Kunezindlela ezimbalwa ongakwenza ngazo lokhu:

  • Isipele - Gcina idokhumenti ene-athikili lapho ungayithola khona uma isiza siphelelwa yibhizinisi noma unquma ukususa okuqukethwe kwakho. Ngaleso sikhathi, ungashicilela kusayithi lakho (inqobo nje uma ungumnikazi osemthethweni).
  • I-Canonical - Shicilela okuqukethwe kusayithi lakho kanyekanye, usebenzisa isixhumanisi se-canonical ukunikeza isizinda esivelayo ngekhredithi yokuthuthukisa injini yokusesha.

Iqhaza eliyinhloko lamathegi e-canonical kulesi simo ukuqondisa izinjini zokusesha ekuqondeni ukuthi iyiphi inguqulo yokuqukethwe ekhethwayo noma enegunya. Lokhu kubaluleke kakhulu uma usabalalisa okuqukethwe kuzo zonke izinkundla eziningi ukuze kufinyeleleke kakhulu.

Uma okuqukethwe esizindeni sangaphandle kulahleka noma kususwa, inkampani ingasusa umaki we-canonical esizeni sayo. Ngokwenza kanjalo, babonisa ezinjinini zokusesha ukuthi inguqulo yabo manje isiwumthombo oyinhloko, baqinisekisa ukuthi ihlala ibonakala futhi ikhomba.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.