Izifundo Ezifihliwe zeGoogle neFacebook

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Eminyakeni embalwa eyedlule, ngangikhishwe ku-SEO. Angidlali… ithrafikhi i-Google ebiyithumela ibhulogi yethu ibingigcina ebusuku, ukubhala, ukulungisa, ukubhala, ukulungisa, ukubhala. Bengigijimisa i-algorithm, umncintiswano wami, futhi bekushayela zonke izinqumo ebenginazo ngebhulogi. Ngikwazile ukukhama ukuvakashelwa okuningi nokuningi, ngokungaphezulu, futhi bengibekwa ezingeni elingcono futhi elingcono ngokwemigomo ebanzi. Kwakuhlanya.

Kwakuhlanya ngoba benginganaki izethameli zami ezikhulayo. Eminyakeni emibili eyedlule, ngaqala ukumba ngijule kakhulu kuthrafikhi yami ngathola okuthile okumangazayo. Okokuqala, iningi lesiminyaminya sami belingaqhamuki kumagama angukhiye asezingeni eliphezulu, belivela kumagama angukhiye afanele kakhulu lapho mina akuzange kube kuhle kahle nhlobo. Kwangenza ngacabanga ukuthi konke engangikwenza kwakubuyela emuva… ngangigxile ezingeni nasekwenzeni ivolumu esikhundleni sokugxila ekuhambisaneni nezidingo zezithameli zami.

Ngishintshe ukugxila ekunikezeni okuqukethwe okungcono, ukukhulisa imvamisa yalokho okuqukethwe, nokuqinisekisa ukuthi mina ephethe leyo traffic. Isikhathi imidiya ephethwe kuzwakala sengathi kuyabukisa ... Anginabo abafundi bami ncamashi. Kepha kusho ukuthi izethameli zikhona ukuthi ngikwazi ukuxhumana nazo. Abayi kwenye indawo ukuzongilalela, beza kimi. Ngaleso sikhathi, ngaqala ukuphusha uhlu lwethu lokumaketha nge-imeyili ukuze sikwazi ukuxhumana nezithameli zethu.

I-Google iqhubekile nokulungisa ama-algorithms ayo. Kunemiphumela yosesho ekhokhelwa kakhulu emakhasini emiphumela yenjini yokusesha… amanye ama-SERPS endawo anekhasi eliphelele lemiphumela ekhokhelwe kuwo. Kulabo abanenhlanhla yokushayela ithrafikhi ephilayo, kunemiphumela emincane ekhasini ngalinye futhi ukulungisa nokubhala akulungile ngokwanele. Ukuphromotha nokwaziswa ngemithombo egunyaziwe kubalulekile emizamweni yakho. Lokhu kwenza ukumaketha kokuqukethwe kwe-SEO kube yinkimbinkimbi futhi kubize kakhulu - kepha kusengukutshalwa kwemali okuqinile.

Noma nini lapho sicindezela amaklayenti ethu ngecebo le-SEO, noma kunjalo, sibuye siwaphushele isu lokuguqula… ukubhaliswa kwamademo nokulanda kanye nokubhaliselwe kokumaketha kwe-imeyili kufanele kuvelele. Awuyena umnikazi wakho i-organic traffic, IGoogle iyakwenza. Uma unenhlanhla noma unethalente elanele lokuthola zabo ithrafikhi esizeni sakho - udinga ukuyiguqula ibe yi- yakho traffic.

I-Facebook muva nje umemezele ukuthi ithrafikhi kumakhasi akho ebhizinisi iyehla futhi bafuna ibhizinisi lakho lithenge ezinye izikhangiso ze-Facebook. Kungumnotho olula impela… bangabakho ababukeli bakho futhi abafuni ukukunikeza mahhala. Udinga ukukhokha. Ngokubona kwami, lokhu kuzoba okujwayelekile kakhulu. Amanethiwekhi amakhulu ezenhlalo nokuqukethwe - ikakhulukazi awomphakathi - angaphansi kwengcindezi enkulu yokwenza imali ngalowo mgwaqo. Bazokukhokhisa uma ufuna ukufinyelela.

Ngakho-ke yiziphi izifundo ezifundwayo?

  1. Kufanele utshale imali kucebo lokuqukethwe nokuguqulwa lokho kukhulisa imidiya yakho ephethwe, uma kungenjalo uzoqhubeka ukhokha - futhi mhlawumbe ukhokhe imali ethe xaxa - ukuthola amasayithi wesithathu.
  2. Kufanele utshale imali isu lokuthengisa nge-imeyili lokho kukhulisa isisekelo sakho sababhalisile abafanele ongacindezela imiyalezo kubo bese uyiguqula.
  3. Usenayo inzuzo. Ngenkathi i-Facebook ne-Google zingaziqhayisa ngezigidigidi zabasebenzisi, labo basebenzisi abayi kulezo zindawo ukuyocwaninga ngokuthenga kwabo okulandelayo. Baya lapho ukuze thola lapho ucwaningo lukhona. Qiniseka ukuthi indawo okuya kuyo ingeyakho!

Angikukhuthazi ukulahla imizamo yakho yezenhlalo (njengoba ngingakaze ngikhuthaze ukulahla imizamo yakho ye-SEO). Ngisho ukuthi kufanele uhlele okuza kuqala kuwe. Bengihlala ngisho ukuthi imithombo yezokuxhumana iyisiteshi esihle sokuphromotha lapho umyalezo wakho ungananelwa khona. Lokho kuseyiqiniso nanamuhla… kepha udinga ukubheka iGoogle neFacebook (kanye ne-Twitter, i-Google +, i-LinkedIn, njll.) Njengeyakho ukuncintisana, hhayi abangane bakho. Inhloso yakho kufanele kube ukweba ingxenye yezithameli zabo oyilandelayo bese uletha labo bantu kusayithi lakho, encwadini yakho yezindaba, nasendleleni yakho yokuguqula!

Umphumela wokuphela kwesiza sethu ukuthi lokhu kuzoba nomthelela omncane jikelele. Asincikile kuthrafikhi ye-Facebook - njengoba nje nathi singasancikile kuthrafikhi yosesho lweGoogle. Ngiyazi ukuthi uma ngibhala kahle, bhala izindatshana ezifanele kakhulu, bese ngiqhubeka nokuguqula izivakashi zibe ezethu imidiya ephethwe izilaleli, sizoqhubeka nokukhula.

3 Amazwana

  1. 1

    Ngisithandile lesi sihloko! Akunandaba ukuthi sifuna ukukholelwa ini, abantu baya kuGoogle njengendawo yabo yokuqala yokumisa ucwaningo futhi abantu bachitha isikhathi esiningi ku-Facebook. Ushaya isipikili ekhanda, yize… thola ithrafikhi YABO ibe wumgwaqo wakho. Kulula ukusho, kunzima ukukwenza.

    Ngicabanga ukuthi imithombo yezokuxhumana isetshenziswa kahle ekusakazeni igama ekuqaleni ngawe kanye nemikhankaso yakho yamabhulogi / wokumaketha, kepha uma usuthole "ukugingqa", ngomqondo ongokomfanekiso, uba yindlela yakho engcono kakhulu yokuthengisa. Zonke lezi zinguquko kuGoogle zisiphoqe ukuthi thina bakhangisi be-intanethi sibe ngabangcweti abangcono futhi abahlakaniphile abangathembeli ezinjinini zokusesha eziguqukayo futhi abachitha amahora amaningi ku-SEO!

  2. 2

    Doug, wenze umsebenzi omuhle wokuprakthiza lokho okufundisayo. Ngicabanga ukuthi, nokho, ibhulogi yakho ifike endaweni lapho kuzodluliselwa khona amagama ayisisekelo (kanye nomsila omude) kungaba umthombo oyinhloko wethrafikhi. Kumuntu oqala nje nge-blog, bazoncika kakhulu kwimidiya “eyabiwe” (njengoba uJay Baer ayibiza kanjalo) imithombo.

    Ngokusobala, umbono wezindaba ophethwe isikhathi eside ungcono kakhulu, ngakho-ke yonke imizamo yesikhashana idinga ukuthi lokho kufinyelele engqondweni (okusho ukuthuthukisa ababukeli bethu).

    I-BTW, kufanele ngifake ipulagi ku- "The Owned Media Doctrine" kaJacson noDeckers. Izinto ezinhle, bese ubhala ngokuhambisana nalokho okushoyo.

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