Sesha Marketing

Ukuqonda Ukuthi Ukukhokha Ngokuchofoza Kusiza Kanjani Ukucinga Kwakho Okungokwemvelo

Kugxunyekwe kuwe nsuku zonke ngokukhangisa ngamakhono ... awudingi ukukhokhela ukuchofoza. Yiba ngowangempela, bhala okuqukethwe okuhle, wabelane ngemidiya yezenhlalo - futhi ngomlingo ukuthengisa kuzofika kushaye umnyango wakho. Noma ingabe? Ngiyaqhubeka nokushumayeza izilaleli zethu ukuthi akukaze kube yindlela eyodwa kunenye, yindlela abangondla ngayo noma balandelane ngayo. Uma kwenzeka kuba Search injini Ukuqhathanisa Ukucinga Engine Marketing naku-Pay Per Click, kukhona ukusebenzisana okuhle ekusebenziseni zombili.

I-podcast yethu elandelayo ivuliwe Umphetho Womsakazo Wewebhu sizoxoxa ngaso kanye lesi sihloko kanye nezinye izizathu inkampani yakho okufanele itshale ku-Pay Per Click.

  • Ukuguqula amagama angukhiye - Uma uqala phansi umgwaqo wokubhala okuqukethwe ukuze ukalwe, uzobhala ngani? Yimaphi amagama angukhiye ahamba phambili azoguqula ithrafikhi enkulu? Izinkampani eziningi kakhulu azinazi nhlobo… zenza ucwaningo ngomkhakha wazo nezimbangi zazo bese zithola uhlu. Bese kuthi izinyanga basebenzise amathani ezinsizakusebenza ukuze babalwe kuleyo migomo. Mhlawumbe bathola ukukalwa… ukuthola kuphela ukuthi akekho oguqukayo kusayithi labo noma kunjalo. Esikhundleni sokutshala leso sikhathi namandla kokuqukethwe nokuseshwa okuphilayo, bebengachitha imali encane ekukhokheni ngokuchofoza ngakunye futhi bahlole inhlanganisela yamagama angukhiye ukubona ukuthi yini eguqule okuhle kakhulu. Lapho usukwazi ukuthi yini eguqukayo, khona-ke ungabhala, wabelane, futhi uphromothe okuqukethwe mayelana nesihloko ukuthuthukisa izinga lakho lokusesha futhi wehlise izindleko zakho jikelele ngokuhola ngakunye.
  • I-SERP Real Estate - Wake wafuna umkhiqizo noma umkhiqizo omkhulu futhi wamangala ukubona ukuthi babekhokhile izikhangiso kumkhiqizo noma egameni lomkhiqizo wabo? Kunezizathu ezimbalwa zalokhu… okokuqala ukuthi izimbangi zabo azibhidi kuleyo miphumela. Kepha isizathu esicindezela kakhulu ukuthi ungakhuphula kakhulu isilinganiso sakho sokuchofoza ekhasini lokuSesha le-Injini Yokucinga (SERP) noma ngabe usezingeni eliphezulu kakhulu! Uma usezingeni lokuqala, ungakhuphula izinga lokuchofoza (CTR) ngama-50%, isikhangiso se-PPC eceleni kwamazinga asuka ku-2 kuye ku-4 angakhuphula i-CTR ngo-82%, kanti amazinga angaphansi kuka-5 i-CTR izokwenyuka ngama-96% ngokwesilinganiso !

Kusuka Enjini Yokucinga - Ucwaningo lwe-Google: Noma ngabe usezingeni le- # 1 Organic, Izikhangiso ezikhokhelwayo zinikeza ngokuchofoza okukhulayo okungu-50%:

amanani we-seo-and-ppc-click-through-rates

  • Amanani Wokuguqulwa - Ngemuva kokuthi umsebenzisi achofoze ku-SERP futhi efika kusayithi lakho, ungathola ukuthi, ngaphandle kwethrafikhi eqondile, ithrafikhi yokusesha ekhokhelwayo inenani eliphakeme kakhulu futhi inamanani amakhulu kakhulu okuguqulwa. Lokho kubaluleke kakhulu futhi kufanele usethe
    analytics kahle futhi ulandelele imikhankaso yakho ngokucophelela. Umbono walokhu ulula - lapho abasebenzisi bezinjini zokusesha sebelungele ukuguqula, bagxuma ku-SERP bese bachofoza imiphumela ephezulu.
  • Ukumaketha kabusha - Inzuzo eyodwa enkulu i-PPC enayo ngaphezu kwesu lakho le-SEO inzuzo yokumaketha kabusha. Ukumaketha kabusha kuqondise izikhangiso kubantu asebevele bavakashele isayithi lakho (kodwa abangazange bathenge) ngemiyalezo eqondene nawe noma okunikezwayo okukhethekile. Nge-Google Adwords, isibonelo, ungakha imikhankaso kulo lonke usesho ngisho namasayithi ezinkampani zangaphandle azobonisa isikhangiso sakho ngemva kokuba isivakashi sifikile kusayithi lakho bese sihamba. Ngesaba ukuthi awukwazi ukulandela umuntu onjalo ngosesho lwemvelo ngakho-ke kunenzuzo emangalisayo.

Ungakuchithi ukuseshwa okukhokhelwe. Njengoba amasu wokuqukethwe enyuke ngokuthandwa, umncintiswano uyesabeka - udinga izabelomali zokuphromotha ukwenza umehluko. Ngingakukhuthaza ukuthi uqashe uchwepheshe (uma kungenjalo ibhajethi yakho izodliwa ngezinga elingaphezu kokuqonda!). Hlola amathani wokuhlanganiswa, sebenzisa izindlela ezihamba phambili, jaha amagama angukhiye aguqukayo ngamasu we-organic ukwehlisa izindleko ngomholi ngamunye, futhi uguqule uquqaba luye enkampanini yakho. Khokha ngokuchofoza okungu-organic search's best friend.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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