Izibalo nokuhlola

I-Google Analytics 4: Lokho Abathengisi Okufanele Bakwazi… Futhi Bakwenze… Namuhla!

On July 1, 2023, i-Universal Analytics ejwayelekile (UA) izakhiwo zizomisa ukucubungula idatha futhi abasebenzisi be-Google Analytics bayelulekwa ukuthi bathuthele ku-Google Analytics 4 (GA4). Kubalulekile ukuthi wena ngokushesha hlanganisa i-Google Analytics 4 nesayithi lakho, noma kunjalo, ukuze ube nedatha yomlando ngoJulayi!

Iyini i-Google Analytics 4?

Lona umbuzo osavutha ezingqondweni zabathengisi abaningi - futhi ngesizathu esihle. I-Google Analytics 4 ayisona nje isibuyekezo; kuwukuklama kabusha okuyisisekelo okucabanga kabusha ngokuphelele ukulandelela nokuqoqa idatha kuwo wonke amawebhusayithi nezinhlelo zokusebenza. Lesi sinyathelo singenxa yemithetho eqinile yobumfihlo bedatha, ezoletha nakanjani a ikusasa elingenamakhukhi.

I-Google Analytics 4 vs Universal Analytics

Lesi isibuyekezo esibalulekile ku-Google Analytics futhi sizoba nomthelela omkhulu embonini. Nakhu okuyisi-6 okuhlukile okubalulekile… okunye kwehlisa kakhulu ukuqonda abathengisi abakhule bekuthanda e-UA.

  1. Data Collection – I-Universal Analytics isebenzisa indlela evamile yokulandelela ithrafikhi yewebhusayithi isebenzisa amakhukhi, kuyilapho i-GA4 isebenzisa indlela ethuthuke kakhulu ehlanganisa idatha evela kumakhukhi, izigxivizo zeminwe zedivayisi, neminye imithombo yedatha. Lokhu kusho ukuthi i-GA4 inganikeza idatha enembe kakhulu nephelele mayelana nezivakashi zewebhusayithi yakho.
  2. Ukulandelela i-ID yomsebenzisi - I-Universal Analytics ikuvumela ukuthi ulandele ukuziphatha komsebenzisi kuwo wonke amadivayisi usebenzisa i-ID yomsebenzisi, kodwa i-GA4 ikwenza kube lula ukulandelela ukuziphatha komsebenzisi ngokuxhumanisa ngokuzenzakalela idatha evela kumadivayisi ahlukene namaseshini.
  3. Ukufunda komshini (ML) - I-GA4 ihlanganisa amakhono okufunda ngomshini, angakusiza ukuthi uqonde kangcono izivakashi zewebhusayithi yakho futhi wenze izinqumo ezinolwazi mayelana nemizamo yakho yokumaketha.
  4. Ukulandelela umcimbi - Ku-Universal Analytics, udinga ukusetha mathupha ukulandelwa komcimbi ngezenzo ezithile ofuna ukuzilandelela kuwebhusayithi yakho. Ku-GA4, ukulandelela umcimbi kuyazenzakalela futhi ungasebenzisa imicimbi echazwe ngaphambilini noma ngokwezifiso imicimbi yakho ukulandelela izenzo ezihambisana kakhulu nebhizinisi lakho.
  5. Idatha yemlando - Ubude besikhathi sedatha yomlando ongabika ngayo ku-GA4 buncike ohlotsheni lwedatha eqoqwayo. Ezinye izinhlobo zedatha, njengemicimbi nezakhiwo zomsebenzisi, zinesikhathi sokugcinwa esifika eminyakeni emi-2, kuyilapho ezinye izinhlobo zedatha, njengezikhathi nokubukwa kwamakhasi, zinesikhathi sokugcinwa esingafika ezinyangeni ezingu-26. Lona umehluko omkhulu onikezwe i-Universal Analytics ehlinzeka ngedatha egcwele yomlando.
  6. Ukubika - Kokubili i-Universal Analytics ne-GA4 ihlinzeka ngemibiko eminingi namamethrikhi angakusiza ukuthi uqonde ithrafikhi yewebhusayithi yakho nokuziphatha komsebenzisi. Nokho, i-GA4 inikeza izinketho zokubika ezithuthuke kakhulu nezingenziwa ngendlela oyifisayo, kanye nedatha yesikhathi sangempela kanye nemininingwane.

I-GA4 inikeza amabhizinisi imininingwane esebenzisekayo kakhudlwana, njengoba manje usungakwazi ukuthola umbono ocacile wokuziphatha kwabasebenzisi kanye nokuqonda okuphelele kwalo lonke uhambo lwamakhasimende.

Uma umsebenzisi evakashela iwebhusayithi yakho noma uhlelo lokusebenza, imisebenzi emisha manje ihlanganisa idatha ibe umthombo owodwa futhi ikuvumela ukuthi uhlaziye ulwazi oluqoqiwe ndawonye. Kuphinde kube noxhaxha lwamakhono amasha okulandelela umcimbi nokucubungula ukufunda ngomshini, okukuvulela umnyango wokuthi uqoqe idatha ngezindlela eziphusile zebhizinisi lakho. Ngisho noma abathengi bephuma ekuqoqweni kwedatha, i-AI izovala izikhala ukuze ikunikeze ukuqonda okwengeziwe ngesisekelo samakhasimende akho.

Yini Abadayisi Abalahlekelwa Ngayo Nge-GA4?

Kuzo zonke izinzuzo zako, ukufuduka kwe-GA4 kunezihibe zakho. Ukungakwazi ukuthuthela ulwazi lwe-Universal Analytics kuplathifomu entsha kungaba yinkinga kakhulu. Kufana nokusebenzisa i-Google Analytics okokuqala ngqa. Ngeke ube nedatha yomcimbi womlando ongabheka emuva, ngoba akukho okuthathiwe okwamanje.

Lokhu kukodwa kufanele kube isizathu esanele sokuqala ngokuhlanganiswa kwe-GA4 ngokushesha okukhulu. Eqinisweni, uqinisekiswa kuphela ukufinyelela kudatha yomlando ezinyangeni eziyisithupha ezilandela ukuphela kokuqoqwa kwedatha ye-UA. I-GA4 isivele ibhekwa njengezinga elisha. Ngaphandle kokunye okuyiqiniso, manje isikhathi esihle kakhulu sokujwayela uhlelo olusha.

Kukhona izici ezengeziwe ebezitholakala ku-Universal Analytics ezingatholakali ku-GA4:

  • Ukulandelela I-ID Yomsebenzisi - Ku-Universal Analytics, ungakwazi ukulandelela ukuziphatha komsebenzisi kuwo wonke amadivayisi usebenzisa i-ID yomsebenzisi. Lesi sici asitholakali ku-GA4, njengoba sixhuma ngokuzenzakalela idatha evela kumadivayisi ahlukene namaseshini.
  • Ukuhluka Ngokwezifiso - Ku-Universal Analytics, ungasetha okuguquguqukayo ngokwezifiso ukulandelela ukuziphatha komsebenzisi noma izici ezithile. Lesi sici asitholakali ku-GA4, njengoba sinesistimu yokulandelela esekelwe kumcimbi evumelana nezimo ekuvumela ukuthi wenze ukulandelela kwakho ngokwezifiso ngaphandle kwesidingo sokuhlukahluka okungokwezifiso.
  • Ukuhlukaniswa Kwezivakashi - Ku-Universal Analytics, ungase uhlukanise idatha yakho ngohlobo lwesivakashi (isb. esisha uma siqhathaniswa nezivakashi ezibuyayo) futhi udale amasegimenti angokwezifiso ngokusekelwe kumibandela ehlukahlukene. Ku-GA4, usengakwazi ukuhlukanisa idatha yakho, kodwa izinketho zokuhlukaniswa zikhawulelwe kakhulu.
  • Izingxenye Ezithuthukile - Ku-Universal Analytics, ungakha amasegimenti athuthukile ukuze uhlaziye amasethi athile edatha yakho. Lesi sici asitholakali ku-GA4, njengoba sinesistimu yokulandelela esekelwe kumcimbi evumelana nezimo ekuvumela ukuthi wenze ngokwezifiso ukulandelela kwakho ngaphandle kwesidingo samasegimenti athuthukile.
  • Ukulandelela Ukucinga Kwesayithi - Ku-Universal Analytics, ungasetha ukulandelelwa kokusesha kwesayithi ukuze uqonde ukuthi abasebenzisi bebesebenzisana kanjani nesici sakho sokusesha isayithi. Lesi sici asitholakali ku-GA4, kodwa ungasebenzisa imicimbi ukuze ulandelele ukuziphatha kokusesha isayithi.
  • Izaziso Ngokwezifiso - Ku-Universal Analytics, ungasetha izexwayiso zangokwezifiso ukukwazisa ngezinguquko ezibalulekile kuthrafikhi yewebhusayithi yakho noma ukuziphatha komsebenzisi. Lesi sici asitholakali ku-GA4, kodwa ungasebenzisa isici sokuthola okudidayo ukuze ubone izinguquko ezibalulekile kudatha yakho.

Ukwazi Izici Ezintsha ze-GA4

Ngoba kuwukuklama kabusha okuyisisekelo, I-GA4 ihlanganisa isixhumi esibonakalayo esisha sha, okungase kubonakale kunzima ekuqaleni, ikakhulukazi uma usujwayele i-UA. I-interface entsha yenziwe lula ngezinto eziyisi-5 ezibalulekile:

isithombe 3
Isikweletu: i-Google
  1. Ukucinga
  2. Izixhumanisi zomkhiqizo, usizo, nokuphathwa kwe-akhawunti
  3. Navigation
  4. Hlela futhi wabelane ngezinketho
  5. Imibiko

Kubalulekile ukuqaphela ukuthi ezicini eziningi, futhi iyithuluzi elinamandla kakhulu elinezinguquko ezimbalwa nje.

Amamethrikhi okuziphatha, okokuqala, ashintshile ngenxa yokuthi i-GA4 isuselwe esenzweni esikhundleni sokususelwe kuseshini. Esikhundleni sokubona ubude besikhathi obumaphakathi noma izinga lokugxuma, uzobe ulandelela izikhathi ezibambisene noma amanani okuzibandakanya. Ukubuka nakho kuyinto yesikhathi esedlule. Ama-akhawunti nezakhiwo kusekhona, kodwa ukusakazwa kwedatha (isb, amawebhusayithi, izinhlelo zokusebenza, nokunye) manje kuyatholakala futhi kungalungiselelwa kuleveli yendawo.

Ngale kwalokho, uzothola izigaba zomcimbi ezintsha, eziningi zazo eziqoqwa ngokuzenzakalelayo. Ungasebenzisa futhi ukulinganisa okuningana okuthuthukisiwe nemicimbi yangokwezifiso. Ngayinye ivula amakhono amasha okubika ongakwazi ukuwenza ngendlela efanele izidingo zebhizinisi lakho. Nokho, ukufuduka kwe-GA4 kuletha imibiko embalwa evamile.

Kusukela kuleyo mibiko, ungakhipha idatha yakho kuyo Isitudiyo sedatha ye-Google noma ungene ku Hlola isigaba sokwakha ukuhlola kwakho ngokwezifiso, njengemibiko yefaneli, ukuhlolwa kwendlela, nokunye.

Ungaqala Kanjani Ngokuhlanganisa kwe-GA4

Nakuba kukhona ijika lokufunda elincane, ukuhlanganiswa kwe-GA4 kuyisibuyekezo esiqondile. Ukuze uzuze ngokugcwele, izimo ezimbalwa nje zokulungiselela ziyadingeka. Nakhu lapho okufanele ugxilise khona ukunaka kwakho kuqala:

  1. Buyekeza ukusakazwa kwedatha yakho. Ngokufuduka kwe-GA4, idatha manje isiqoqwa ezingeni lokusakaza. Lokho kusho ukuthi kufanele usethe imifudlana yedatha yawo wonke amapulatifomu ebhizinisi lakho ukuze uthwebule ulwazi futhi udonse imibiko ngokuhamba kwesikhathi. Uma, isibonelo, inhlangano yakho inewebhusayithi, uhlelo lokusebenza lwe-Android, nohlelo lokusebenza lwe-iOS, uzofuna ukumisa ngayinye yalezi nkundla njengokusakaza kwedatha okuhlukile ngaphakathi kwendawo efanayo ye-GA4. Lokhu kukuvumela ukuthi ulandele wonke umjikelezo wempilo yekhasimende futhi unikeze ngohlaziyo olubanzi lomkhankaso wokumaketha.
  2. Buyekeza imicimbi yakho ukuze uthole imigomo ebalulekile. Njengoba udlula ekuhlanganisweni kwe-GA4, uzoqaphela ukuthi imicimbi iyafana naleyo yase-UA. Nokho, ungase udinge ukwenza ngokwezifiso noma yiziphi izinjongo ezihlotshaniswayo - manje osekubizwa ngokuthi ukuguqulwa - ukuze uqinisekise ukuthi ulandelela ukuthi yini ebalulekile ebhizinisini lakho. Thatha okuthile okufana nomgomo wohlobo lwendawo. Awukwazi ukuvele udale umgomo wokubuka ikhasi. Imodeli yedatha ihluke kakhulu ku-Google Analytics 4 vs. Universal Analytics. Ngenxa yalokhu, ungasetha umgomo wokuhambisa ifomu ngokudala umcimbi ku-GTM oqaliswa lapho umcimbi wokubuka ikhasi wenzeka ekhasini olifunayo.

Uyithutha Kanjani Imicimbi Isuka ku-UA iye ku-GA4

  1. Gada amamethrikhi amasha okuzibandakanya emikhankasweni yakho. Olunye ushintsho olubalulekile ukuthi izinga lokugxuma kwewebhusayithi yakho lingase lingasatholakali ngemva kokuhlanganiswa kwe-GA4. Amanye amamethrikhi asekelwe ekuhlanganyeleni, nokho, manje angatholakala ngezibalo. Izinga lokuzibandakanya, eliphambene nezinga lokugxuma, lisobala kakhulu futhi likuvumela ukuthi unqume ukuthi abasebenzisi baxhumana kanjani nokuqukethwe kwakho. Uma izinga lokuzibandakanya liphansi, ungamba ujule emibikweni ehlukene nokuhlola ukuze ubone ukuthi liphansi ngokuqhubekayo noma liwumphumela wesiteshi esithile, ikhasi, umthombo, nokunye.

Ake sithi amakhasi ambalwa anezinga eliphansi lokuzibandakanya. Ungabe usuhlola ukuthi okuqukethwe kuhlobana kahle yini nokumaketha kwakho ukushayela abasebenzisi kulawo makhasi. Mhlawumbe elinye lalawa makhasi alinikezi indlela elula noma enengqondo eya esinyathelweni esilandelayo ofuna basithathe. Ungenza izilungiso ngenxa yemininingwane enikezwe isibuyekezo se-GA4.

Akekho owasebenzela ukuba ngumkhangisi wedijithali ukuze nje izinto zihlale zinjalo. I-GA4 ingelinye nje ithuluzi elisha elinamandla elinikeza imisebenzi eyahlukene ukuze kuthuthukiswe amaphrofayili ekhasimende, ukuqapha amathrendi ngokuqhubekayo, kanye nokunika amandla ukumaketha kabusha ngezindlela ezintsha nezijabulisayo. Ngokuthatha isikhathi sokuyifunda manje ngenkathi usenenethi yokuphepha ye-UA ongabuyela kuyo, uzoba nesinyathelo esisodwa phambili uma i-GA4 ithatha izintambo njengengane enkulu ebhulokhini.

Usetshenziswa Kanjani Umsizi Wokusetha Ukuze Ulungise I-GA4 Bhalisela Ukuqeqeshwa 4 kwe-Google Analytics kanye Nesitifiketi

UGreg Walthour

U-Greg Waltour uyi-CEO ye-Intero Digital, i-ejensi yokumaketha yedijithali yabantu abangu-350 enikeza izixazululo zokuthengisa eziphelele, eziqhutshwa yimiphumela. U-Greg unesipiliyoni seminyaka engaphezu kwengama-20 eqondisa amasu emidiya ekhokhelwayo, ukwenza ngcono i-SEO, nokwakha okuqukethwe okugxile kwizixazululo kanye ne-PR. Uhola ithimba lochwepheshe ekwakhiweni nasekuthuthukisweni kwewebhu, ukumaketha kwe-Amazon, inkundla yezokuxhumana, ividiyo, nokuklama kwezithombe, futhi uGreg uye wasiza izinkampani zabo bonke osayizi ukuba ziphumelele enkathini yedijithali.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.