I-Penguin 2.0: Amaqiniso amane Okufanele Uwazi

I-Penguin 2.0

Kwenzekile. Ngokuthunyelwe okukodwa kwebhulogi, ukukhishwa kwe-algorithm, namahora ambalwa okucutshungulwa, kukhishwe iPenguin 2.0. I-intanethi ayisoze yafana. UMatt Cutts ushicilele okufushane ngesihloko ngoMeyi 22, 2013. Nawa amaphuzu amane abalulekile okufanele wazi ngePenguin 2.0

1. IPenguin 2.0 ithinte u-2.3% wayo yonke imibuzo ye-English-US. 

Hleze u-2.3% uzwakale kuwe njengenombolo encane, khumbula ukuthi kunokucwaninga okulinganiselwa ku-5 billion kwe-Google ngosuku. I-2.3% ye-5 billion iningi. Isayithi elilodwa lokuhweba ngamabhizinisi amancane lingancika emibuzweni ehlukene engama-250 yethrafikhi enkulu kanye nemali engenayo. Umthelela mkhulu kunenombolo yedesimali encane engasikisela.

Ngokuqhathanisa, iPenguin 1.0 ithinte u-3.1% wawo wonke amawebhusayithi. Uyayikhumbula imiphumela eyinhlekelele yalokho?

2. Eminye imibuzo yolimi nayo iyathinteka yiPenguin 2.0

Yize iningi lemibuzo yeGoogle yenziwa ngesiNgisi, kunamakhulu ezigidi emibuzo ebuzwa ngezinye izilimi. Umthelela we-Google we-algorithmic udlulela kulezi ezinye izilimi, ubeka i-kibosh enkulu ku-webspam ezingeni lomhlaba jikelele. Izilimi zibuna amaphesenti aphezulu we-webspam azothinteka kakhulu.

3. I-algorithm isishintshe kakhulu.

Kubalulekile ukukhumbula ukuthi iGoogle inakho ngokuphelele ushintshe i-algorithm ePenguin 2.0. Lokhu akukhona ukuvuselelwa kwedatha nje, noma ngabe uhlelo lokuqamba igama le- "2.0" lukwenza kuzwakale ngaleyo ndlela. I-algorithm entsha isho ukuthi amaqhinga amaningi amadala ogaxekile ngeke esasebenza.

Ngokusobala, lesi akusona okokuqala sihlangana noPenguin. Nawu umlando wephoyinti le-Penguin.

  • Ephreli 24, 2013: I-Penguin 1. Ukuvuselelwa kokuqala kwe-Penguin kwafika ngo-Ephreli 24, 2012, futhi kwathinta imibuzo engaphezu kuka-3%.
  • Meyi 26, 2013: Ukuvuselelwa kwepenguin. Ngemuva kwenyanga, iGoogle ivuselele i-algorithm, ethinte izingxenyana zemibuzo, cishe i-01%
  • Okthoba 5, 2013: Ukuvuselelwa kwePenguin. Ekwindla ka-2012, iGoogle iphinde yavuselela imininingwane. Lesi sikhathi cishe imibuzo engu-0.3% ithintekile.
  • Meyi 22, 2013: Ukukhishwa kwePenguin 2.0, kuthinta u-2.3% wayo yonke imibuzo.

Njengoba uCutts echaze nge-2.0, “Kuyisizukulwane esisha sha sama-algorithms. Ukuphindaphindwa kwangaphambilini kwePenguin kungabheka kuphela ikhasi lasekhaya lesiza. Isizukulwane esisha sePenguin sijula ​​kakhulu futhi sinomthelela omkhulu ezindaweni ezithile ezincane. ”

Abaphathi beWebhu abathintwe yiPenguin bazozwa umthelela onzima kakhulu, futhi mhlawumbe kuzothatha isikhathi eside ukuthola. Le algorithm iyajula, okusho ukuthi umthelela wayo wehlela cishe kuwo wonke amakhasi ngokungaphulwa okungenzeka.

4. Kuzoba nama-Penguin amaningi.

Asizwanga owokugcina wePenguin. Silindele ukulungiswa okwengeziwe kwe-algorithm, njengoba iGoogle yenze ngalo lonke ushintsho lwe-algorithmic olulodwa abake balwenza. Ama-algorithms aguqukela ngemvelo eguquguqukayo yewebhu.

UMatt Cutts ubalule, "Singalungisa umthelela kepha besifuna ukuqala ezingeni elilodwa bese siguqula izinto ngokufanele." Omunye ophawulayo kubhulogi yakhe ubuze ngqo ukuthi ngabe iGoogle "izokwenqaba inani elikhuphuka ngenhla kwabagaxekile bezixhumanisi," futhi uMnu. Cutts waphendula, "lokho kuza kamuva."

Lokhu kuphakamisa ukuqina okwandayo futhi, mhlawumbe, kwabanye ukukhululeka, komthelela wePenguin 2.0 phakathi nezinyanga ezimbalwa ezizayo.

Abaningi be-webmasters nama-SEO baye bakhungatheka ngokuqondakalayo ngomthelela omubi wokushintshwa kwe-algorithm kusayithi labo elinempilo. Amanye ama-webmasters atholakala kuma-niches abhukuda ku-webspam. Bachitha izinyanga noma iminyaka benza okuqukethwe okuqinile, bakha izixhumanisi zeziphathimandla eziphezulu, futhi benza indawo esemthethweni. Noma kunjalo, ngokukhishwa kwe-algorithm entsha, bathola nezinhlawulo, futhi. Umphathi we-small-biz umphathi othile wakhala wathi, “Ngabe bekuwubulima ngami ukufaka imali ngonyaka owedlule ukwakha indawo yeziphathimandla?”

ukusika-impendulo

Ngokududuza, uCutts ubhale wathi, "Sinezinto ezithile ezizayo kamuva kuleli hlobo okufanele zisize ngohlobo lwamasayithi owakhulumayo, ngakho-ke ngicabanga ukuthi wenze isinqumo esifanele sokusebenzela ukwakha igunya."

Ngokuhamba kwesikhathi, i-algorithm ekugcineni ibamba nge-webspam. Kungase kube nezindlela ezithile zokudlala uhlelo, kepha imidlalo ifika kuma lapho kusha iPanda noma iPenguin enkundleni yebhola. Kuhle njalo ukuthobela imithetho yomdlalo.

Ngabe uthintekile yiPenguin 2.0?

Uma uzibuza ngabe iPenguin 2.0 ikuthintile yini, ungenza ukuhlaziywa kwakho.

  • Bheka amazinga wakho wegama elingukhiye. Uma benqabe kakhulu ukuqala ngoMeyi 22, kunethuba elihle lokuthi isiza sakho sithinteke.
  • Hlaziya amakhasi athole ukugxilwa kokwakhiwa kwesixhumanisi kakhulu, isibonelo ikhasi lakho lasekhaya, ikhasi lokuguqula, ikhasi lesigaba, noma ikhasi lokufika. Uma ithrafikhi yehle kakhulu, lokhu kuwuphawu lomthelela wePenguin 2.0.
  • Funa noma yikuphi ukushintshwa kokuma kwamaqembu kwamagama angukhiye kunokuthola amagama angukhiye athile. Isibonelo, uma ufuna ukukleliswa ama- “windows vps,” kunokuhlaziya amagama angukhiye anjengokuthi “windows vps hosting,” “get windows vps hosting,” namanye amagama afanayo.
  • Landelela ithrafikhi yakho ejule futhi ibanzi. Google analytics ungumngane wakho njengoba ufunda isayithi lakho, bese ululama kunoma yimuphi umthelela. Naka ngokukhethekile iphesenti le-organic traffic, futhi ukwenze kuwo wonke amakhasi akho amakhulu wesayithi. Isibonelo, thola ukuthi imaphi amakhasi anenani eliphakeme kakhulu le-organic traffic phakathi nenyanga ka-Ephreli 21-Meyi 21. Bese uthola ukuthi lezi zinombolo zacwila ekuqaleni kukaMeyi 22.

Umbuzo wokugcina akukhona ukuthi “ngabe ngithintekile yini,” kodwa “ngenzenjani manje njengoba sengithintekile?”

Uma uthintwe yiPenguin 2.0, nakhu okudingeka ukwenze:

Ungalulama kanjani kwiPenguin 2.0

Isinyathelo 1. Nethezeka. Kuzolunga.

Isinyathelo 2. Khomba futhi ususe i-spammy noma amakhasi wekhwalithi ephansi kuwebhusayithi yakho. Ngekhasi ngalinye kusayithi lakho, zibuze ukuthi ngabe lihlinzeka ngempela ngenani labasebenzisi noma ngabe likhona nje njengefolishi yenjini yokusesha. Uma impendulo eyiqiniso uma ingeyokugcina, kufanele ukhulise noma uyisuse ngokuphelele kusayithi lakho.

Isinyathelo 3. Khomba futhi ususe izixhumanisi ezingenayo zogaxekile. Ukuthola ukuthi iziphi izixhumanisi ezinganciphisa amazinga akho futhi zikwenze uthinteke yiPenguin 2.0, uzodinga ukwenza i- ukuhlolwa kwangaphakathi kwesixhumanisi kwangaphakathi (noma ube nochwepheshe akwenzele khona). Ngemuva kokuthola ukuthi iziphi izixhumanisi ezidinga ukususwa, zama ukuzisusa ngokuthumela ama-imeyili kubaphathi bewebhu bese ubacela ngesizotha ukuthi basuse isixhumanisi esiya kuwebhusayithi yakho. Ngemuva kokuthi uqede izicelo zakho zokususa, qiniseka ukuthi uziphonsa futhi, usebenzisa i- Ithuluzi le-Google Disavow.

Isinyathelo 4. Zibandakanye emkhankasweni omusha wokwakha isixhumanisi ongenayo. Udinga ukufakazela iGoogle ukuthi iwebhusayithi yakho ikufanele ukukleliswa phezulu emiphumeleni yosesho. Ukuze wenze kanjalo, uzodinga amavoti wokuzethemba aqotho avela kubantu besithathu abathembekile. Lawa mavoti eza ngendlela yezixhumanisi ezingenayo ezivela kwabanye abashicileli i-Google ebathembayo. Thola ukuthi yibaphi abamemezeli abakleliswa i-Google phezulu kwemiphumela yosesho ngamagama wakho angukhiye ayinhloko bese uthintane nabo ngokwenza okuthunyelwe kwebhulogi lezivakashi.

Isu eliqinile le-SEO eliya phambili lizokwenqaba ukwamukela noma ukuzibandakanya namasu wesigqoko esimnyama. Izokwazisa futhi ihlanganise i- Izinsika ezi-3 ze-SEO ngendlela engeza inani labasebenzisi futhi kusungule ukwethembana, ukuthembeka, negunya. Gxila kokuqukethwe okunamandla, bese usebenza kuphela ngama-ejensi e-SEO ahloniphekile anerekhodi eliqinisekisiwe lokusiza amasayithi ukuthi aphumelele.

UCABANGANI?

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