Ukukhangisa Okuqukethwe

Ukuthuthukisa umuntu kungukuqoshwa, hhayi ukusakaza

ikhandaIzinkampani nabantu ngabanye bavame ngokweqile ukuvikela umkhiqizo wabo noma i-persona online. Isikole sakudala sokumaketha sasifundisa ukuthi yonke into ngomkhiqizo wethu kufanele ikhulume ekupheleleni… nokuthi ukuphelela yilokho okuthengisiwe. Sasinamalogo aphelele, ukupakisha okuphelele neziqubulo ezinhle zokuhamba nazo. Isikole sakudala sokumaketha sivame ukudumala, futhi, noma kunjalo. Lapho nje siqaqa futhi sisebenzisa umkhiqizo, sasivame ukudangala. Akumangalisi ukuthi kungani abantu bengakwethembi ukumaketha.

Ekuhlaseleni ukutholakala kwabo online, imikhuba yakudala ayifanga. Izinkampani ziyaxakeka lapho kukhona i-pixel engekho endaweni… noma okubi kakhulu, futhi isisebenzi sisebenzisa i-amok. Umnikazi we-ejensi wangitshela kuFacebook esikhathini esingangesonto eledlule uma abasebenzi bakhe bake bathuka othile ku-tweet, uzobaduba. Lokho kubeka ibha kahle kakhulu… ekupheleleni. Ngiyethemba ukuthi sobabili siyavumelana ukuthi ukuphelela ngeke kufinyeleleke. Angifuni ukwenza ibhizinisi naleyo ejensi engikhulume ngayo ku-inthanethi ngoba ulahlekelwe ukwethembeka nami ngaso leso sikhathi. Angikwazi ukusebenza nomuntu onjalo ngoba ngenza amaphutha ngaso sonke isikhathi. Ukwesaba ukwehluleka okuvame ukumisa abantu ekuqhubekeleni phambili futhi baphumelele empeleni.

Ukungapheleli kungenye yezimpawu zokubonisa izinto obala… nokuyinto abantu bezinkundla zokuxhumana abaqhubeka nokushumayela. Uma kukhona i-pixel engekho endaweni yakho, ngiyaqonda! Nginabambalwa impela ngokwami ​​- futhi ngenqwaba yezinhlelo ezisebenzayo nezinqwaba zeziphequluli, inhloso yokuphelela futhi, ayifinyeleleki. Uma usho okuthile okuyihlazo - kulungile - kufanele. Uma wenza iphutha - uNkulunkulu uyazi ukuthi nami ngenzile!

Ukuthuthukisa i-persona yakho eku-inthanethi akusho ukwenza isithombe sakho noma inkampani yakho bese ubeka umfanekiso ophelele online ukuze uboniswe. Imayelana nokuthi isithombe sakho sibe yisibonakaliso sangempela sobuntu bakho - kanye namaphutha namaphutha aso. Imvamisa ngichaza imithetho yohlelo lolimi kule bhulogi kanye nokupela kabi amagama alula. Lapho kulethwa ukunakwa kwami, ngimane ngibuyele emuva ngiyolungisa. Yilokho okuhle ngalezi zinto… singakubumba kube isimo esithanda ukuthi sibe yiso.

Uma ushayela abaklami bakho bemifanekiso, abathuthukisi, abathengisi kanye nabantu base-PR bazama ukwenza konke kuphelele, wenza umonakalo omkhulu kunokuhle. Okokuqala, abantu bafuna ukusebenza nabantu ababathandayo. Ekekho neyodwa ukuthandwa umuntu ofuna ukuphelela. Okwesibili, ukubambezeleka okujova kulimaza kakhulu intuthuko yakho kunokuba ubudlulele phambili ngamaphutha amaningi. Okuhlukile yi-gaff enkulu ezolimaza unomphela idumela lakho. Noma lawo macala angavamile, noma kunjalo.

Uma uthatha isinyathelo phambi kwabanye, akukho mncintiswano omningi. Ukusizakala ngomnotho wanamuhla, isiko lanamuhla nejubane esithuthuka kulo, kufanele umane wehle ezinqeni zakho bese ushaja phambili. Phakathi kwenkunzi nesitolo saseChina, iBull izowina njalo.

Ungazami waphonsa i-persona yakho ephelele online. Esikhundleni salokho, phonsa udaka laphaya bese uqala ukulubumba lube yimo oyifunayo. Ngokuhamba kwesikhathi, ukuma kuzocaca ngokwengeziwe. Ngokuhamba kwesikhathi, abantu bazofunda ukukwazi futhi bakwethembe. Ngokuhamba kwesikhathi, abantu bazothenga kuwe. Ngokuhamba kwesikhathi, uzoba nokulandela okuhle. Abanye bethu bakuthole lokho. Lezo ezingakashiywa zingcolile.

Ungesabi. Shesha. Yiba beshesha ngokwanele ukukulungisa lapho uhamba.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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