Izethulo Zezentengiso zeSayensi Ebangela Ukuzibandakanya, Ekhumbulekayo Neshukumisayo

ubuciko bokuhlaziya ubuchopho

Abathengisi bazi kangcono kunanoma ngubani ukubaluleka kokuxhumana okusebenzayo. Nganoma yimiphi imizamo yokumaketha, inhloso ukuletha umlayezo kuzethameli zakho ngendlela ezibandakanya zona, ezinamathele ezingqondweni zazo, futhi ezincenge ukuba zithathe isinyathelo-futhi kunjalo nanganoma yiluphi uhlobo lwesethulo. Noma ngabe wakha ithikithi leqembu lakho lokuthengisa, ucela isabelomali kubaphathi abaphezulu, noma usungule igama eliyisihluthulelo lokwakha uphawu lwengqungquthela enkulu, udinga ukuthi uhlanganyele, ukhumbuleke futhi unxenxe.

Emsebenzini wethu wansuku zonke e Prezi, mina nethimba lami senze ucwaningo oluningi lokuthi singaluhambisa kanjani ulwazi ngendlela enamandla nephumelelayo. Sifunde umsebenzi wezazi zokusebenza kwengqondo kanye nososayensi bezinzwa ukuzama ukuqonda ukuthi ubuchopho babantu busebenza kanjani. Njengoba kuvela, sikuthola kanzima ukuphendula izinhlobo ezithile zokuqukethwe, futhi kunezinto ezimbalwa ezilula ezenziwa ngabethuli ukusizakala ngalokhu. Nakhu isayensi izokusho ngokuthuthukisa izethulo zakho:

  1. Yeka ukusebenzisa amaphuzu ezinhlamvu - awakulungele ukusebenza kobuchopho bamathemba akho.

Wonke umuntu ujwayelene nesilayidi sendabuko: isihloko esilandelwa uhlu lwamaphoyinti ezinhlamvu. Isayensi ikhombisile ukuthi le fomethi, noma kunjalo, ayisebenzi kakhulu, ikakhulukazi uma iqhathaniswa nendlela yokubuka ethe xaxa. Abaphenyi beNielsen Norman Group benze izifundo eziningi zokulandelela iso ukuqonda ukuthi abantu bakudla kanjani okuqukethwe. Omunye wabo okutholakele okubalulekile ukuthi abantu bafunda amakhasi e-web “ngephethini emise okuka-F.” Lokho wukuthi, banaka kakhulu okuqukethwe okuphezulu kwekhasi futhi bafunda kancane nangaphansi kolayini ngamunye olandelayo lapho behla ekhasini. Uma sisebenzisa le-heatmap kwifomethi yesilayidi yendabuko — isihloko esilandelwa uhlu olukhonjwe ngezinhlamvu — kulula ukubona ukuthi okuningi okuqukethwe ngeke kufundwe.

Okubi nakakhulu, ngenkathi izithameli zakho zilwela ukuskena amaslayidi akho, ngeke zilalele lokho ozokusho, ngoba abantu abakwazi ukwenza izinto ezimbili ngasikhathi sinye. Ngokusho kwesazi sezinzwa ze-MIT u-Earl Miller, ongomunye wochwepheshe bomhlaba ekubhekaneni okuhlukene, "ukwenza imisebenzi eminingi" akunakwenzeka empeleni. Lapho sicabanga ukuthi senza imisebenzi eminingi ngasikhathi sinye, empeleni siyashintsha, ngokuqonda, phakathi kwalowo nalowo msebenzi ngokushesha okukhulu — okusenza sibhebhetheke kukho konke esizama ukukwenza. Ngenxa yalokhu, uma izithameli zakho zizama ukufunda ngenkathi zikulalele, kungenzeka zizihlukanise futhi zilahlekelwe izingcezu ezibalulekile zomlayezo wakho.

Ngakho-ke ngokuzayo lapho wakha isethulo, khipha amaphuzu enhlamvu. Esikhundleni salokho, namathela kokubonwayo esikhundleni sombhalo lapho kungenzeka khona, futhi ubeke umkhawulo wolwazi kusilayidi ngasinye kunani okulula kakhulu ukulicubungula.

  1. Sebenzisa izingathekiso ukuze amathemba akho angagcini nje ngokucubungula imininingwane yakho - kepha uzwe

Wonke umuntu uyayithanda indaba emnandi eletha izinto esizibonayo, esizithandayo, ezinuka, nezithinta impilo — futhi kuvela ukuthi kunesizathu sesayensi salokhu. Eziningi izifundo bathole ukuthi amagama achazayo nemishwana — izinto ezinjenge "perfume" nokuthi "she had a velvety voice" - kuvusa i-cortex yezinzwa ebuchosheni bethu, obhekene nokubona izinto ezinjengokunambitha, ukuhogela, ukuthinta nokubona. Lokho wukuthi, indlela ubuchopho bethu obucubungula ngayo ukufundwa nokuzwa mayelana nokuhlangenwe nakho kwezinzwa kuyefana nendlela ekucubungula ngayo ukubhekana nakho. Uma ukhuluma izindaba ezilayishwe isithombe esichazayo, empeleni, uletha umlayezo wakho empilweni ebuchosheni bezithameli zakho.

Ngakolunye uhlangothi, lapho inikezwa imininingwane engachazi — ngokwesibonelo, “Ithimba lethu lezentengiso lifinyelele kuyo yonke imigomo yalo yemali engenayo ku-Q1,” - izingxenye kuphela zobuchopho bethu ezisebenzayo yizo ezibhekele ukuqonda ulimi. Esikhundleni se uhlangabezana lokhu okuqukethwe, simane nje processing It.

Ukusebenzisa izingathekiso ngaphakathi kwezindaba kuyithuluzi elinamandla lokuzibandakanya ngoba lihilela bonke ubuchopho. Izithombe ezicacile zenza okuqukethwe kwakho kuphile — ngokoqobo — ezingqondweni zezilaleli zakho. Ngokuzayo lapho ufuna ukubamba ukunaka kwegumbi, sebenzisa izingathekiso ezicacile.

  1. Ufuna ukukhunjulwa ngokwengeziwe? Hlanganisa imibono yakho ngokwendawo, hhayi nje ngokuhlelekile.

Ngabe ucabanga ukuthi ungabamba ngekhanda ukuhleleka kwamakhadi amabili ashintshiwe ngaphansi kwemizuzu emihlanu? Yilokho kanye uJoshua Foer okwakudingeka akwenze lapho enqoba i-United States Memory Championship ngo-2006. Kungazwakala kungenakwenzeka, kodwa wakwazi ukubamba ngekhanda inqwaba yolwazi ngesikhathi esifushane kakhulu lokhu ngosizo lwasendulo inqubo ebilokhu ikhona kusukela ngo-80 BC — inqubo ongayisebenzisa ukwenza izethulo zakho zikhumbuleke nakakhulu.

Le ndlela ibizwa ngokuthi “indlela ye-loci,” eyaziwa kakhulu njenge-memory palace, futhi incike ekhonweni lethu lemvelo lokukhumbula ubudlelwane bezindawo-indawo yezinto ezihlobene. Okhokho bethu abazingeli-baqoqi baguqula le nkumbulo yendawo enamandla ngaphezu kwezigidi zeminyaka ukusisiza ukuzulazula emhlabeni futhi sithole indlela yethu.

i-spacial-prezi

Ucwaningo oluningi lukhombisile ukuthi indlela ye-loci ithuthukisa inkumbulo — ngokwesibonelo, ku isifundo esisodwa, abantu abajwayelekile ababekwazi ukubamba ngekhanda izinombolo ezimbalwa nje ezingahleliwe (eziyisikhombisa isilinganiso) bakwazile ukukhumbula izinombolo ezingama-90 ngemuva kokusebenzisa inqubo. Lokho kungukuthuthuka okucishe kube yi-1200%.

Ngakho-ke, indlela ye-loci isifundisani ngokwakha izethulo ezingasoze zalibaleka? Uma ungaholela izethameli zakho ohambweni olubonakalayo olwembula ubudlelwano phakathi kwemibono yakho, maningi amathuba okuthi bakhumbule umlayezo wakho — ngoba bangcono kakhulu ekukhumbuleni lolo hambo olubukwayo kunalokho abakhumbula izinhla ezikhombe izinhlamvu.

  1. Idatha ephoqelelayo ayimi yodwa - iza nenganekwane.

Izindaba zingenye yezindlela ezibaluleke kakhulu esifundisa izingane ngomhlaba nokuthi kufanele ziziphathe kanjani. Futhi kuvela ukuthi izindaba zinamandla amakhulu uma kuziwa ekudluliseni umyalezo kubantu abadala. Ucwaningo lukhombise kaninginingi ukuthi ukuxoxa izindaba kungenye yezindlela ezingcono zokuncenga abantu ukuthi bathathe izinyathelo.

Thatha, isibonelo, isifundo olwenziwe nguprofesa wezokumaketha eWharton Business School, owahlola izincwajana ezimbili ezihlukene ezazakhelwe ukuhambisa iminikelo eSave the Children Fund. Incwajana yokuqala yalandisa indaba kaRokia, intombazane eneminyaka eyisikhombisa yaseMali "impilo yayo eyayizoshintshwa" ngokunikelwa kwi-NGO. Incwajana yesibili ibhale amaqiniso nezibalo ezihlobene nosizi lwezingane ezilambile e-Afrika yonke — njengeqiniso lokuthi “abantu abangaphezu kwezigidi eziyi-11 e-Ethiopia badinga usizo ngokushesha lokudla.”

Ithimba laseWharton lithole ukuthi incwajana ebinendaba kaRokia ishayele iminikelo ethe xaxa kunaleyo ebigcwele izibalo. Lokhu kungabonakala njengokuphikisa-ezweni lanamuhla eliqhutshwa yidatha, ukwenza isinqumo ngokusekelwe "ekuzweleni kwangaphakathi" kunamaqiniso nezinombolo kuvame ukubekelwa eceleni. Kepha lolu cwaningo lweWharton lwembula ukuthi ezimweni eziningi, imizwa iqhuba izinqumo kakhulu kunokucabanga kokuhlaziya. Ngokuzayo lapho ufuna ukukholisa izithameli zakho ukuthi zithathe isinyathelo, cabanga ngokuxoxa indaba eletha umyalezo wakho empilweni kunokwethula idatha yodwa.

  1. Izingxoxo zishaya amahloni uma kukhulunywa ngokukholisa.

Ochwepheshe bezokumaketha bayazi ukuthi ukwakha okuqukethwe okubandakanya izithameli zakho, futhi kubakhuthaze ukuthi baqhubeke nokuxhumana nakho, kusebenza kakhulu kunokuthile okudliwayo, kepha okufanayo kungasetshenziswa kumlingani wabathengisi: ukuthengisa. Ucwaningo oluningi lwenziwe ngokuzungeza kokuqukethwe kwezethulo zokuthengisa. IRAIN Group ihlaziye isimilo yabathengisi abawine amathuba angaphezu kwama-700 B2B, ngokungafani nokuziphatha kwalabo bathengisi abangena endaweni yesibili. Lolu cwaningo luveze ukuthi esinye sezici ezibaluleke kakhulu kumkhakha wokuthengisa onqobayo — okuwukuthi, iphimbo elikholisayo — ukuxhuma nezethameli zakho.

Ngokubheka izindlela eziyishumi eziphezulu zokuziphatha ezahlukanisa abathengisi abakholisayo kulabo abangawutholanga lo msebenzi, abacwaningi beRAIN Group bathola ukuthi amathemba abala ukusebenzisana, ukulalela, ukuqonda izidingo, nokuxhuma uqobo njengezinye ezibaluleke kakhulu. Eqinisweni, ukusebenzisana nethemba kufakwe ohlwini njenge- isimilo sesibili esibaluleke kakhulu uma kukhulunywa ngokuwina indawo yokuthengisa, ngemuva nje kokufundisa ngethemba ngemibono emisha.

Ukwakha inkundla njengengxoxo — nokwakha uhlaka oluvumela izethameli ukuthi zikwazi ukuthatha isihlalo somshayeli ekunqumeni ukuthi zizoxoxa ngani — ithuluzi eliyinhloko ekuthengiseni ngempumelelo. Ngokubanzi, kunoma isiphi isethulo lapho uzama ukukholisa izethameli zakho ukuthi zithathe isinyathelo, cabanga ukuthatha indlela yokusebenzisana uma ufuna ukuphumelela.

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