Ukukhangisa Okuqukethwe

Ukuqasha: Imakethe ye-Piracy Online

Imboni yezomculo nokugebenga, imboni yama-movie nezifufula, amaphephandaba nezindaba eziku-inthanethi. Ngabe konke lokhu kufana ngani? Ukuthengisela, ukufuna kanye nemakethe eshintshashintshayo.

Ngingumlandeli omkhulu wobungxiwankulu futhi ngincike kancane ohlangothini lwenkululeko yezombangazwe. Ngikholwa ukuthi izimakethe zamahhala cishe zihlala zithola inkomba efanele yokuthuthela kuyo. Njalo uma ngibona uhulumeni elwa nodlame, ukwabelana ngamafayela nokushushumbisa ngiyaphumelela. Futhi njalo lapho ngibona uhulumeni evikela imboni, ngiwina kancane ngaphezulu. Ngiyaphumelela ngoba angikholwa ukuthi izimakethe zabamnyama bezizobakhona ukube bekungezona izinhlangano ezilawula imikhiqizo yazo futhi ukuvikela inzuzo yabo enkulu.

laptop isigebenguI-Intanethi isivule imakethe kwezomculo futhi igcwele. Ngesikhathi ngiseyingane, ngangingazi ukuthi kunezigidi zabaculi emhlabeni. Imakethe yayinendawo yamakhulu noma izinkulungwane kuphela. Kimi bekuvele nje KISS. Manje njengoba imakethe isivulekile, isidingo asisaguquki kepha isimo se- ukuphakelwa kuyo yonke indawo. Kungokwemvelo ukubona ukuthi izindleko zomculo zizokwehla ziye phansi ngenkathi ukuphakelwa kukhuphuka.

Kepha akwenzekanga. I- intengo ye-albhamu ayikashintshi eminyakeni engama-25 ngaphandle kokunikezwa komculo okumangazayo nobulula lapho usatshalaliswa khona ngewebhu. Akekho owakhononda ngesikhathi imboni yomculo ithengisa amaCD ngokuphindwe kayikhulu izindleko zayo. Futhi, ngezinkanyezi zamabhayisikobho, rap kanye nezinkanyezi ze-rock ezibonisa ama-Bentleys abo amasha, kunzima kimi ukuzwelana nhlobo nomkhakha. Uma abantu abathembekile babelana ngomculo esikhundleni sokuwuthenga, kusho ukuthi ubungozi bokubanjwa budlula intengo yomculo. Inkinga akubona abantu abathembekile, umculo, noma ukwabelana ngamafayela… ukuthi imboni yomculo ayisafani nakuqala.

Egumbini lami lokuphumula ngine-HDTV nohlelo lomsindo oluzungezile engingakwazi ukuzamazamisa ngalo indlu. Kungani ngingahle ngikhokhele ithikithi lamabhayisikobho angama- $ 12 kanye nama-popcorn angama- $ 10 nesiphuzo lapho ngikwazi ukubuka i-movie ngenxenyana yezindleko enduduzo yegumbi lami lokuhlala? Angikwazi ukufanisa i-IMAX… ngingu uzimisele ukukhokha okwengeziwe ngalolo lwazi. Imboni yama-movie akuyona impi phakathi kokuphanga kanye ne-movie cinema, kuyimpi phakathi kwethiyetha lasekhaya ne-cinema yama-movie. Futhi itiyetha lasekhaya liyawina!

Uma imboni yamabhayisikobho inethemba lokuthi izophumelela, yehlisa intengo yamathikithi e-cinema nokudla, ingeze okunye ukunethezeka (mhlawumbe isidlo sakusihlwa, iwayini kanye ne-cappuccino), bese ifaka izihlalo ezithile eziyindilinga ngekhefu ukuze ngikwazi ukuyenza ubusuku ukuphuma nabangani. Angikwazi ukulanda lokho Okuhlangenwe nakho!

Ngifundile ukuthi amaphephandaba azozama ukubeka izindonga zokukhokha aphinde. Ngicabanga ukuthi sesedlule kulokhu izikhathi ezimbalwa… futhi abakakutholi namanje. I-Internet ingumgwaqo omkhulu wolwazi… amaphephandaba ayizimbotshana. Amaphephandaba asebenzisa okuqukethwe ukugcwalisa izimbobo abangakwazi ukuthengisa kuzo izikhangiso futhi abaningi bakuyekile ukumba kujule ukuze bathole indaba yangempela. Angilikhokheli iphephandaba ngoba mina thola izindaba ezingcono online, iqondiswe ngqo emthonjeni, ngaphandle kwesilayidi, futhi ngaphandle kokukhangisa okusongelwayo.

Yebo, ngiye ngaya Isolezwe.. umzamo wemboni yamaphephandaba wokuletha konke ukungathembeki kokulethwa kwamaphephandaba kwi-iPad. Iyahamba kancane, iyaphahlazeka, futhi akuvamile ukuba izindaba. Kufanele bayibize Izolo! Kepha, njengoba izindaba kungumkhakha ophelele, ngandlela thile ilungelo elithile abalifanele ngaphandle kwemingcele yobungxiwankulu elibanikeza ilungelo lokuqhubeka nokuzama ukwenza amaphesenti angama-40 wemikhawulo yenzuzo? Uxolo amaphephandaba amadala… Buyela ekubikeni okuhle futhi abantu bazokhokhela okuqukethwe.

Kuwo wonke lawa macala, angimgxeki umthengi futhi ngiyazwelana nabantu abaphula umthetho. Ngemuva kwakho konke, akukhona nje lokhu ongxiwankulu? Lapho izindleko zidlula isifiso, okuwukuphela kwezinto ezisele yimakethe emnyama yokuthola umkhiqizo noma insizakalo. Ngeshwa, lezi zimboni zakhula kakhulu futhi zaba namandla kangangokuba zithole

osopolitiki ephaketheni labo langemuva ukuzama ukukhipha imithetho masonto onke ukuzama ukunqanda ukopha. Bantu ... lokhu akuyona inkinga yobugebengu, kuyinkinga yemakethe.

Njengoba unikezwe le rant, ungacabanga ukuthi ngikhuluma ngokugebenga. Lutho neze! Kunezibonelo eziningi zemikhiqizo nezinsizakalo eziguquliwe. Futhi ngikholwa ukuthi abantu bakhokhela okuqukethwe kakhulu kunangaphambili. Lapho ngisemncane, abazali bami babenefoni, iphephandaba, ithelevishini emnyama nomhlophe, futhi bakhokhela ama-albhamu we-vinyl. Njengomuntu omdala, ngiyakhokhela amafoni ahlakaniphile, ukuthumela imiyalezo ngezwi, izinhlelo zokusebenza zeselula, uhlelo lwedatha, uhlelo lokuthumela imiyalezo, (x izinhlelo zezingane zami) ithelevishini yekhebula, kuma-movie adingekayo, i-broadband internet, i-XBox Live, i-iTunes ne-Netflix.

Lawa akuwona nje ama-apula ambalwa amabi asetshenziselwe impilo yonke yobugebengu. Amathuba ukuthi, umuntu ojwayelekile omaziyo ugwaza noma usabalalisa umculo noma ama-movie. Lapho ubugebengu buhamba phambili, inkinga akuyona ubugebengu… kufanele uqale uzibuze ukuthi yini enamaphutha emakethe edala leyo mpendulo.

Ukukhiya umfana odala inethiwekhi lapho abantu basabalalisa futhi balande khona akuyona impendulo, futhi. Sidlule kulokhu ngeNapster nePirate Bay. Ngama-Megauploads phansi, amanye amasayithi ayizinkulungwane ezimbalwa akhona lapho azonika amandla umsebenzi. Okusha kakhulu kunamanethiwekhi angasese angasese anamasango angaziwa nokuxhumana okubethelwe ngakho ohulumeni abakwazi ukulala. Imakethe yobugebengu nokweba emculweni nakumamuvi ayiyi ndawo.

Ngikhathele yilezi zinkampani ezisho ukuthi imali elahlekile embonini kuseku [faka] izinkolelo. Amanga aqatha nje lawo. Abantu abebezokweba i-movie bebengahlelile ukusebenzisa imali enkundleni yemidlalo. Awulahlekelwanga yimali ngokuthi bayintshontshe, ulahlekelwe yimali ngoba ubize kakhulu futhi itiyetha lasekhaya likukhahlela isinqa.

Futhi ungangitsheli ukuthi abantu ngeke bakhokhele okuqukethwe futhi okuwukuphela kwendlela yethu ukuvala wonke umuntu. Sonke sikhokhela okuqukethwe nsuku zonke! Intengo kufanele nje ifane nenani. Abantu ku Uhlu luka-Angie ukufakazele lokhu… izibuyekezo ezikhokhelwayo zithembekile futhi zilondoloza ababhalisile bazo izinkulungwane zamaRandi. Uhlu luka-Angie lugcinwa kahle namakhasimende abo futhi luthandwa kakhulu bakwazi ukuphumela obala!

Izimakethe ziyashintsha futhi lezi ezinye izimboni AZIVUMELANI. Kungani bekwenza lokho njengendaba yobugebengu hhayi okwezomnotho? Hambisana nemizamo yezinkampani ezinkulu yokwenza ubugebengu obengeziwe bewebhu ngokufunda ifayili le- I-Deeplinks blog ku-Electronic Frontier Foundation.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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