Izibalo nokuhlola

Ama-Pirate Metrics: I-Actionable Analytics Yokubhaliselwe

Siphila ezikhathini lapho kuba lula futhi kulula ukuthuthukisa izixazululo zakho. Amathuluzi amaningi endabuko ku-inthanethi akhiwe ngesikhathi esihlukile - lapho i-SEO, ukumaketha okuqukethwe, imidiya yezenhlalo, i-ajax, njll. Kodwa sisalokhu sisebenzisa amathuluzi, sivumela ukuvakasha, ukubuka amakhasi, ukubhampisa nokuphuma kufiphaze ukwahlulela kwethu singazi ukuthi kuyawuthinta ngempela yini umphumela. Amamethrikhi abaluleke kakhulu awatholakali futhi adinga ukuthuthukiswa nokuhlanganiswa okwengeziwe.

I-Pirate Metrics ikusiza ukuthi wenze ukuhlaziya obuningi nokuqhathanisayo kwebhizinisi lakho ngokulandelela amamethrikhi angukhiye angu-5 (AARRR):

  • Ukuzuza - Uthola umsebenzisi. Ngomkhiqizo we-SaaS, lokhu ngokuvamile kusho ukubhalisa.
  • Ukuqalisa - Umsebenzisi usebenzisa umkhiqizo wakho, ekhombisa ukuvakasha okuhle kokuqala.
  • Ukugcinwa - Umsebenzisi uyaqhubeka nokusebenzisa umkhiqizo wakho, ekhombisa ukuthi bayawuthanda umkhiqizo wakho.
  • Ukudluliselwa - Umsebenzisi uwuthanda umkhiqizo wakho kangangokuthi ubhekisela kwabanye abasebenzisi abasha.
  • Imali engenayo - Umsebenzisi uyakukhokhela.

I-Pirate Metrics isekelwe ngokukhululekile ku I-Startup Metrics ye-Pirates inkulumo kaDave McClure, kodwa abathuthukisi bebengafuni nje ukwenza ithuluzi lokuhlaziya elizolandelela lapho kwenzeka izinto ezithakazelisayo. Baklame i-Pirate Metrics ukusiza ukuxazulula enye inkinga, okungukuthi ukumaketha uhlelo lokusebenza lwewebhu.

Uhlolojikelele lwe-Pirate Metrics

I-Pirate Metrics iqoqa ama-metrics angukhiye angu-5 evikini leqembu, bese uqhathanisa lelo viki nesilinganiso esiphuma phambili. Ngokubhala imisebenzi yokumaketha eyenziwa phakathi neviki (uqhuba umkhankaso wesikhangiso, i-A/B ihlola isakhiwo sakho samanani, njll) ungakwazi ukusho kalula ukuthi yimiphi imisebenzi ethuthukisa amakhono akho. I-ARRR amanani.

I-Pirate Metrics futhi ikhiqiza umbiko wokumaketha obuyekezwa ngokuqhubekayo. Kumbiko wokumaketha, babheka amaphethini ekuziphatheni kwabasebenzisi bakho, bese benikeza iseluleko ngezindlela zokuthuthukisa izinombolo zakho ze-AARRR.

isicelo-skrini

Umbiko wokumaketha umba ujule kancane kuzibalo zakho ze-AARRR, futhi unikeza iseluleko sezindlela zokuthuthukisa lezi zinombolo. Isibonelo, i-Pirate Metrics ihlonza abasebenzisi abangazange benze umsebenzi wakho oyinhloko kusukela bagcina ukukhokhela isevisi yakho, ngakho ungaxhumana nabo ukuze uthole ukuthi banenkinga yini ngaphambi kokuthi bakhansele ngaphandle kwesixwayiso. Inkundla iphinda ihlonze ukuthi ingabe abasebenzisi abenza kusebenze kancane kakhulu noma ngokushesha okukhulu kune-avareji ephumayo babiza imali eyengeziwe, ukuze wenze isinqumo esinolwazi ngokuthi yiliphi iqembu ozogxila kulo imizamo yakho yokumaketha.

Ngempela ayikho imikhiqizo eklanyelwe ngokuqondile ukulandelela imicimbi ye-SaaS, ukuhlaziya leyo datha, bese unikeza izixazululo ezizosiza lelo bhizinisi lenze imali eyengeziwe. I-Pirate Metrics inikeza isivivinyo senyanga engu-1 esiqala lapho umsebenzisi omusha eqala ukusithumelela idatha, kanye nesakhiwo samanani esinezigaba esiqala ku-$29.00 ngenyanga.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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