Sihlala njalo sibheke imicimbi efanele izithameli zethu. Amademo ewebhu, okulandwayo, ama-webinar, ama-podcast, ukubhaliswa kwengqungquthela… sithanda ukuthola izwi kunoma yikuphi okubonakala kukuhle. Engiqhubeka nokuthola kaninginingi, noma kunjalo, izingqinamba ezimbili ezibalulekile ezenza kube nzima (noma kungenzeki) ukwabelana nge ikhasi lokufika:
- Azikho izinkinobho zokwabelana - inkinga yokuqala engiyaqhubeka ngiyithola ayikho izinkinobho zokwabelana komphakathi emakhasini okufika. Ikhasi lokufika liyindawo enhle yokwabelana nomphakathi! Uma ngibhalisela ukulanda noma umcimbi, kungenzeka ukuthi mhlawumbe kuyinto engifuna ukuyaba nenethiwekhi yami.
- Akukho ukumakwa komphakathi - lapho wabelana ngesixhumanisi ku-Facebook noma ku-Google +, uhlelo lukhipha isihloko, incazelo kanye nomfanekiso omele ikhasi lakho. Uma ikhasi lakho limakwe kahle, imininingwane eyabiwe ibukeka iyinhle. Uma ingekho, idonsa imininingwane kusuka ekhasini okungalungile kahle.
Ngizoqhubeka I-Eventbrite, uhlelo engilusebenzise kakhulu esikhathini esedlule. Nakhu ukuthi i-Eventbrite iveza kanjani umcimbi olandelayo wefayela le- Ingqungquthela kababa 2.0 (ngoMashi). Nakhu ukuthi ukubuka kuqala kuzobukeka ku-Facebook:
I-Eventbrite ihlanganisa izinkinobho zokwabelana kahle futhi isebenzisa i- I-Open Graph Protocol ukufaka yonke imininingwane edingekayo. Ngeshwa, noma kunjalo, i-Eventbrite ayikuvumeli ukuthi usethe isithombe ongasithanda kumcimbi wakho. Esikhundleni salokho, bafaka isithombe ngophawu lwabo. Yebo!
Nayi i- ukubuka kuqala amazwibela ku-Google +:
Ngeshwa kubakhi bewebhu kuyo yonke indawo, iGoogle ayinqumanga ukudlala ne-Open Graph Protocol futhi esikhundleni salokho, idinga imininingwane ye-meta yabo ekhasini njengoba kuchaziwe Inkinobho ye-Google + ikhasi (bona phansi kwekhasi ekwenzeni ngokwezifiso amazwibela). Ngenxa yalokho, amazwibela e-Eventbrite abukeka esabekayo… edonsa isithombe sokuqala ekhasini kanye nombhalo othile ongahleliwe.
Kuthiwa, LinkedIn ngisebenzisa i-Open Graph Protocol futhi, kepha angikaze ngiyibone isebenza. Ngibona ukudonsa isithombe esihle kwesinye isikhathi, nezinye izithombe ezivela kusayithi eligcinwe kunqolobane ingunaphakade. I-LinkedIn ikuvumela ukuthi uhlele isihloko nencazelo. Ngasizathu simbe kubukeka sengathi kumane nje kudonse isihloko sesayithi kungakhathalekile isihloko sekhasi esisethwe kuthegi yegrafu evulekile.
Inothi elilodwa uma usebenzisa i-WordPress ukuklama amakhasi okufika. Ngafinyelela kuJoost de Valk, owathuthukisa into emangalisayo I-plugin ye-WordPress SEO okubandakanya umthetho olandelwayo wegrafu ovulekile futhi wamthumelela imininingwane edingekayo yokwengeza amathegi we-meta we-Google +. Kufanele zisetshenziswe ngokushesha!
