Ubuchwepheshe BokukhangisaI-Marketing Infographics

Isimo Sokukhangisa KwePodcast

I-Podcasting ithole ukukhula okumangalisayo, nokukhangisa kwe-podcast okuvela njengokusakaza kwemali okubalulekile. Ngo-2006, bangama-22% kuphela abantu baseMelika ababazi ukuthi i-podcast iyini, kodwa kusukela lapho, isibalo sabalaleli be-podcast sikhule cishe ngo-50%, okubonisa ukuduma okuhlala njalo kwalesi sisetshenziswa.

I-Voices.com wenze ucwaningo ngokukhangisa kwe-podcast, futhi imiphumela ifingqiwe ngezansi. Ucwaningo lwenze inhlolovo abalaleli be-podcast base-US abayi-1,002, okuhlanganisa iminyaka eminingi. Iningi labaphendulile likhonjwe njengamadoda. Imininingwane evela kulolu cwaningo ihlinzeka ngolwazi olubalulekile kulabo abasesikhaleni sokukhangisa se-podcast.

Izindlela Zokukhangisa zePodcast Nobuchwepheshe

Ukukhangisa kwe-podcast kuvele ngezindlela nobuchwepheshe obuhlukahlukene ukuze kufinyelele izithameli ezihlukene nezibandakanyekayo. Nazi ezinye zezindlela eziyinhloko nobuchwepheshe obusetshenziselwa ukukhangisa kwe-podcast:

  • Izikhangiso ezifundwa ngusokhaya: Izikhangiso ezifundwa ngusokhaya ziwuhlobo oludumile nolusebenzayo lokukhangisa kwe-podcast. Ngale ndlela, usokhaya we-podcast uzifundela yena ikhophi yesikhangiso phakathi nesiqephu. Ivamise ukubandakanya kakhulu futhi iyiqiniso, njengoba iqondana nesitayela sosokhaya kanye nethoni yombukiso. Izikhangiso ezifundwayo zivame ukusetshenziselwa ukubekwa kwemikhiqizo nokuvumela.
  • Izikhangiso Ezirekhodwe Ngaphambili: Izikhangiso ezirekhodwe ngaphambilini ziyizikhangiso ezilalelwayo ezikhiqizwe ngobungcweti ezifakwa kuziqephu ze-podcast. Lezi zikhangiso zivame ukunikezwa abakhangisi futhi zihlanganiswe ngaphandle komthungo kokuqukethwe ngumsingathi noma umdidiyeli we-podcast. Angafakwa ngokushintshashintshayo, okuvumela ukulethwa kwesikhangiso okuhlosiwe.
  • Ukufakwa Kwesikhangiso Esinamandla (DAI): I-DAI ubuchwepheshe buvumela ukufakwa kwesikhathi sangempela kwezikhangiso kuziqephu ze-podcast. Lokhu kuvumela abakhangisi ukuthi baqonde izibalo zabantu noma izifunda ezithile, baqinisekise ukuthi abalaleli bezwa izikhangiso ezifanele. I-DAI iyindlela esebenzayo yokwandisa ukufinyelela kwezikhangiso kanye nemali engenayo.
  • Uxhaso: Uxhaso lwe-podcast lubandakanya umkhiqizo noma inkampani esekela lonke uchungechunge lwe-podcast noma ingxenye ethile yombukiso. Abaxhasi bathola ukuqashelwa okukhulunywe ngakho ekuqaleni, maphakathi, noma ekupheleni kweziqephu. Le ndlela ihlinzeka ngobudlelwane bokukhangisa obungaguquki futhi besikhathi eside.
  • Ukumaketha Okuhambisanayo: Amanye ama-podcasters asebenzisa ukumaketha okuhlobene ukukhuthaza imikhiqizo noma amasevisi. Babelana ngezixhumanisi ezihlukile ezihambisanayo nezithameli zabo, futhi bathola ikhomishini ngokuthengisa okukhiqizwa ngalezi zixhumanisi. Le ndlela ivumela ukulandelela okuqondile okwengeziwe kokuguqulwa.
  • Ukukhangisa Kohlelo: Ukukhangisa ngohlelo kuyindlela ezenzakalelayo esebenzisa ama-algorithms ukuze uthenge futhi ubeke izikhangiso. Nakuba ijwayeleke kakhulu ukuhlotshaniswa nokuboniswa kwedijithali nezikhangiso zevidiyo, isiqala ukungena ekukhangisweni kwe-podcast. Izikhangiso zohlelo zingafakwa ngamandla futhi ziqondiswe ngokusekelwe kudatha yomlaleli.
  • Ukukhangisa Komdabu: Izikhangiso zomdabu ziklanyelwe ukuhlangana kalula nokuqukethwe kwe-podcast. Lezi zikhangiso zilingisa isitayela nefomethi yombukiso, zizenze zingaphazamisi futhi zihehe. Ngokuvamile zilethwa umsingathi futhi zizwakala njengengxenye engokwemvelo yesiqephu.
  • Okuqukethwe Okunegama: Okuqukethwe okunebhrendi kufaka phakathi ukudala iziqephu ze-podcast ezizungeza umkhiqizo noma isevisi yomkhiqizo. Nakuba le ndlela ingavamile, ingaletha ngempumelelo umlayezo womkhiqizo ngefomethi yokuxoxa indaba.
  • Imicimbi ye-Podcast ebukhoma: Abanye abakhangisi nabakhangisi bahlela imicimbi ye-podcast ebukhoma, ngokuvamile eba ngendlela yokurekhodwa bukhoma phambi kwezithameli. Le micimbi ivumela ukusebenzelana komuntu mathupha nezithameli futhi inikeze amathuba oxhaso.
  • Ukukhangisa kwangaphakathi nohlelo: Ezinye izinhlelo zokusebenza ze-podcast nezinkundla zinikela ngokukhangisa kwangaphakathi nohlelo, lapho izikhangiso ziboniswa khona phakathi kwesixhumi esibonakalayo sohlelo lokusebenza kuyilapho abasebenzisi bephequlula noma belalele ama-podcast. Le ndlela ivumela ukufinyelela izithameli ezibandakanyeka kakhulu ngaphakathi kohlelo lokusebenza lwe-podcast ngokwalo.
  • Izikhangiso Ezisebenzisanayo: Ubuchwepheshe obusafufusa buvumela izikhangiso ze-podcast ezisebenzisanayo. Abalaleli bangahlanganyela nezikhangiso, njengokuthatha izinhlolovo, ukuhlola okuqukethwe okwengeziwe, noma ukuthenga, ngokuqondile ngaphakathi kwesidlali se-podcast.

Ngayinye yalezi zindlela nobuchwepheshe inikeza izinzuzo ezihlukile futhi zingalungiswa ukuze zivumelane nemigomo nokuthandwa kwabakhangisi esikhaleni se-podcasting. Abakhangisi bavamise ukukhetha indlela eqondana kangcono nezithameli abazihlosile kanye nokuqukethwe kwe-podcast.

Amapulatifomu e-Podcast

Namuhla, ama-podcasts ahlukene futhi athengiswa kuzo zonke izinkundla ezihlukene njenge I-YouTube, Spotify, Google Play, nama-Apple Podcasts, enikeza abadali bokuqukethwe indlela yokuzibandakanya nokwandisa izethameli zabo. Izikhangiso zibambe iqhaza elibalulekile ekwenzeni imali ngalezi zinkundla.

isithombe 6

Ukuqonda okuthandwa ngabalaleli be-podcast kubalulekile kubakhangisi. Ngokocwaningo lwabalaleli be-podcast abangaphezu kwe-1,000:

  • Abalaleli be-podcast abangu-3 kwaba-5 bafisa ikhono lokuxhumana nezikhangiso.
  • Isikhangiso esikahle sithi funda-bukhoma ngosokhaya, okuhambisana nokuqukethwe kwe-podcast, futhi kukhonjwa njengesikhangiso.
  • Abalaleli be-podcast abangu-3 kwaba-4 banelisekile ngokuthenga okwenziwa ngezikhangiso ze-podcast.

Ngaphezu kwesigamu sabaphenduli babike ukusetshenziswa okujwayelekile kwe-podcast, ushintsho olukhulu kunangaphambili. Umthombo oyinhloko wemali engenayo yamaphodikasti ukukhangisa, futhi lokhu kube yimbangela yokuthuthuka kwe-podcast. Amapulatifomu afana ne-Audible ne-Spotify aphumelele kakhulu ekuletheni izikhangiso uma kuqhathaniswa ne-Google Podcasts ne-Pandora.

Izinhlobo zePodcast Ezikhethwayo

Izintandokazi zohlobo lwe-podcast ziyahlukahluka phakathi kwezizukulwane ezahlukene. Isibonelo, ngenkathi uhlobo lwezindaba ludume kakhulu, iGen Zers ikhetha amahlaya, izinkulungwane zeminyaka zivuna ubugebengu bangempela, uGen Xers uncike kwezombusazwe, kanye nama-baby boomers, ajwayele izindaba zomsakazo, ancamela ama-podcast ezindaba.

isithombe 7

Amasu esikhangiso ahamba phambili

Ukwaneliseka kwabalaleli ngezikhangiso kuncike ezinhlobonhlobo nokubekwa kwabo ngaphakathi kwe-podcast. Bangaphezu kuka-55% abaphendulile abacasulwe izikhangiso eziphindaphindwayo, futhi abangaphezu kwesigamu bancamele amakhefu ezikhangiso ambalwa. Abakhangisi kufanele bagxilise ukufundwa kwesikhangiso ezindaweni ezibalulekile ukuze bathuthukise ukuhamba kwesiqephu. Okumangazayo ukuthi abalaleli abathathu kwabahlanu abazange bacasulwe nakancane yizikhangiso.

isithombe 8

Amaphodikhasta anolawulo lokuthi izikhangiso zilethwa futhi zenziwe kanjani isitayela. Abalaleli abangaphezu kuka-70% bancamela izikhangiso ezifundwa bukhoma, njengoba bethemba umsingathi. Izingxenye ezimbili kwezintathu zikhetha umehluko osobala lapho kudlalwa isikhangiso.

isithombe 9

Impumelelo Yesikhangiso SePodcast

Ucwaningo luveza ukuthi abalaleli be-podcast bayemukela imikhiqizo ekhangiswa ezinhlelweni zabo eziyintandokazi. Ngaphezu kwezingxenye ezintathu kwezine zabaphendulile bathenge noma bacabangele ukuthenga imikhiqizo egunyazwe kumaphodikasti abawathandayo. Ukuthembana kuyisici esibalulekile, esinabalaleli abazimisele ukuthenga ngomthombo othembekile.

isithombe 10

Embonini lapho imali engenayo yezikhangiso ze-podcast kulindeleke ukuthi ifinyelele ku-$2 billion ngo-2023, ukuqonda nokunakekela okuthandwa ngabalaleli kubaluleke kakhulu kuma-podcast nabakhangisi ngokufanayo.

Ukukhangisa kwe-podcast kuyaqhubeka nokuchuma, kunikeza inkundla enamandla yabakhangisi ukuze bafinyelele izethameli ezibandakanyekile. Abakhangisi abahlonipha okuthandwa ngabalaleli futhi balethe izikhangiso ezifanele, ezihlanganiswe kahle kungenzeka baphumelele kulo mkhakha okhulayo.

Mayelana Namazwi

I-Voices.com, imakethe yezwi ehamba phambili, inikeze umbiko ophelele mayelana nesimo sokukhangisa kwe-podcast, enikeza imininingwane ebalulekile embonini ye-podcast eguqukayo. Inkundla yabo isebenza njengebhuloho elibalulekile, elixhuma amalungu angaphezu kwezigidi ezi-4 emhlabeni jikelele. Njengoba inethalente labalingisi bezwi abangaphezu kwezigidi ezimbili emazweni angu-2, iVoices.com iyinsiza yokuya kuyo yemikhiqizo, amabhizinisi, kanye nabantu abafuna ithalente lezwi lochwepheshe kumaphrojekthi anhlobonhlobo.

Inkundla yabo yenza kube lula inqubo yokuthola umlingisi wezwi ofanele wanoma iyiphi iphrojekthi, noma ngabe eyokulandisa kwevidiyo, ama-audiobook, izikhangiso eziku-inthanethi, ukugqwayiza, noma ngaphezulu. Imikhiqizo edumile ithembele kuVoices.com ukuthola izwi eliphelele lamaphrojekthi abo, iqinisa isithunzi sayo njengenketho ephambili embonini. Ngaphezu kwalokho, iVoices.com inikela ngengcebo yezinsiza namathuluzi abadlali bezwi, ibanikeze amandla okukhulisa imisebenzi yabo futhi baxhumane namakhasimende. Kungakhathaliseki ukuthi ungumlingisi wezwi ofuna ukuveza amakhono akho noma ibhizinisi elifuna izwi elifanele, i-Voices.com iyisikhungo esithembekile sokuguqula amaphrojekthi abe ngokoqobo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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