Yize izindima zabo zingahluka kakhulu kusuka embonini eyodwa kuya kwesilandelayo, abaphathi bomphakathi imvamisa yibo ababhekele ukukhula kwezithameli nokuzibandakanya. Njalo okungowokuqala emgqeni wokuhlangabezana nezidingo nezicelo zamakhasimende akho, zihlala zigxile kokulungele inkampani yakho: ukusiza ukugcina abalandeli bomphakathi, ukunqoba ama-troll angenakugwenywa, nokwenza ngcono umbono jikelele womkhiqizo wakho.
Noma ngabe uhlela ngokuthunyelwe nemiyalezo, ukuhlela imicimbi, noma ukushintsha impendulo engemihle ibe eyakhayo, abaphathi bomphakathi bayibhuloho lokugcina phakathi komphakathi wamakhasimende nomkhiqizo wakho… ukwenza imisebenzi eminingi nezibopho ngasikhathi sinye. Ngakolunye uhlangothi, bakhuthaza abasekeli babo ukuba babe ngompetha — babanikeze ukuqashelwa ku-inthanethi, isikhundla sokuba umphathi, nokufinyelela okukhethekile kwimininingwane yenkampani. Ngakolunye uhlangothi, bakhomba, bahlole futhi baxazulule izingxabano nokuwa phakathi kwamalungu omphakathi, bagcine impendulo engemihle ekuthikamezeni isithombe senkampani yakho.
Bayifeza kanjani imigomo enesibindi kangaka? Ngokuvumelana ne Thola Ukwaneliseka, ukugcina umphakathi obumbene kuyinselele kepha kuyenzeka impela kulabo abahlonyiswe kahle. Bheka eyabo insiza yemenenja yomphakathi nomhlahlandlela wempumelelo:
lithini ikheli lakho le-tweet kelsey ??