Ezohwebo kanye nokudayisa

Abathengisi Bangakuvimbela Kanjani Ukulahleka Ekubonisweni

Hamba phansi ngendlela yanoma isiphi isitolo sezitini nodaka futhi kungenzeka ukuthi uzobona umthengi avale amehlo ocingweni lwakhe. Bangase baqhathanise amanani e-Amazon, bacele izincomo kumngane, noma babheke ulwazi mayelana nomkhiqizo othile, kodwa akungabazeki ukuthi amadivaysi eselula abe yingxenye yesipiliyoni sokudayisa. Eqinisweni, ngaphezu kwamaphesenti angama-90 abathengi basebenzisa ama-smartphone ngenkathi bethenga.

Ukukhuphuka kwamadivaysi eselula kuye kwaholela ekuveleni kwe ukubukisa, okuyilapho umthengi ebheka umkhiqizo esitolo esiphathekayo kodwa awuthenge ku-inthanethi. Ngokwenhlolovo kaHarris, cishe uhhafu wabathengi- 46% - indawo yombukiso. Njengoba lo mkhuba udlondlobala, waqala inhlekelele nobumnyama izibikezelo mayelana nokuthi izobhubhisa kanjani ukuthengisa ngokomzimba.

I-apocalypse ye-showrooming kungenzeka ukuthi ayikenzeki okwamanje, kodwa lokho akusho ukuthi abathengisi abangokwenyama abalahlekelwa ibhizinisi kubancintisana nabo. Abathengi ngeke bayeke ukusebenzisa amafoni abo ukuze babasize lapho bethenga. Abathengi banamuhla bazwela amanani futhi bafuna ukwazi ukuthi bathola isivumelwano esingcono kakhulu. Kunokuba uzame ukuziba noma ukulwa nemishini ephathwayo esitolo (okuwumsebenzi oyize), abathengisi kufanele balwele ukuqinisekisa ukuthi uma umthengi esebenzisa idivayisi yeselula esitolo, basebenzisa uhlelo lokusebenza lomthengisi siqu, esikhundleni somunye umuntu. .

Ukulungiselela - I-In Store App Based Price Matching

Siyayazi i-Showrooming nokuphambana kwayo Ukwakhiwa kwewebhu – lapho umthengi ethola khona into ku-inthanethi, kodwa ekugcineni ayithenge esitolo. Kokubili kuncike ekutheni umthengi athole into endaweni eyodwa kodwa athenge ngendlela ehluke ngokuphelele. Kodwa kuthiwani uma abathengisi bephatha uhlelo lwabo lokusebenza njengesandiso segumbi labo lokubonisa futhi bekhuthaza abathengi ukuthi bahlanganyele nohlelo lokusebenza lapho besesitolo. Njengoba kushiwo ngenhla, isizathu esiyinhloko sokuthi umthengi azitike nge-showrooming ukubona ukuthi angathola yini idili elingcono kumthengisi oqhudelanayo noma athole isevisi engcono. Abathengisi bangagwema ukulahlekelwa ibhizinisi ngokuhlanganisa ukuqhathanisa amanani kanye/noma isici sokufanisa amanani kuhlelo lwabo lokusebenza, okuvimbela abathengi ukuthi babheke kwenye indawo ukuze bathenge - kungakhathaliseki ukuthi yisiphi isiteshi abasitholayo umkhiqizo.

Isibonelo, ukufaniswa kwentengo kuyinkinga enkulu kubathengisi bezinto zikagesi. Abantu baya esitolo, bathole i-TV abafuna ukuyithenga, bese behlola ku-Amazon noma ku-Costco ukuze babone ukuthi bangathola yini imali engcono ngayo. Abangase bangakwazi ukuthi umthengisi angase abe namakhuphoni, okunikezwayo kanye nemiklomelo yokwethembeka etholakalayo engabiza i-TV ngaphansi komncintiswano, iqiniso elilahlekayo uma kusetshenziswa amathuluzi okuphequlula wezimbangi. Njengoba engekho kunoma yikuphi ukunikezwa okuthile, umthengisi angase futhi abe nesiqinisekiso sokufanisa intengo, kodwa kudinga ozakwethu ukuze abone ubufakazi bokuthi umkhiqizo uyatholakala ngentengo ephansi kusukela emncintiswaneni, bese kudingeka agcwalise amaphepha athile ukuze inani elisha. ingaboniswa ngesikhathi sokuphuma ngaphambi kokuvumela ikhasimende ukuthi lithenge. Kunokungqubuzana okukhulu okuhilelekile, ngoba lokho kungaba inani elifanayo umthengisi anganikeza umthengi noma kunjalo. Ngokusebenzisa uhlelo lokusebenza lwe-Retailer ukwenza ngokuzenzakalelayo ukufaniswa kwentengo, yonke inqubo ingenzeka ngemizuzwana – umthengi usebenzisa Uhlelo Lokusebenza Lomthengisi ukuze askene umkhiqizo futhi abone intengo abanikeza yona ngemva kokuwufanisa nabaqhudelana nabo ku-inthanethi, intengo entsha yengezwa ngokuzenzakalelayo. kuphrofayela yomthengi, futhi banikezwe bona lapho beqeda ukuphuma.

Ukuxhumana kubalulekile lapha. Ngisho noma umthengisi enikeza isici sokuqhathanisa intengo, kuyamangaza uma abathengi bengazi ngakho. Amabhrendi kufanele atshale imali ekuqwashiseni ngokusebenza kwezinhlelo zawo zokusebenza ukuze uma abathengi benesifiso sokubonisa indawo yombukiso, Igumbi esikhundleni salokho, futhi uhlale ngaphakathi kwe-ecosystem yomthengisi.

Umdlalo Wezitolo

Uma abathengi sebengenisiwe endaweni ephathwayo, mhlawumbe ngokusebenzisa i-webrooming eyimpumelelo, ziningi ezinye izindlela abathengisi abangaxhuma ngazo nabo. Ungacela abathengi ukuthi baskene izinto futhi badlale izici zokuhlangenwe nakho kokuthenga esitolo. Izintengo ezimangalisayo, izintengo ezisheshayo, neminikelo eguqukayo esekelwe kulowo mthengi othile kugcina abathengi bejabule futhi bematasa.

Ngaphezu kwalokho, ukusebenzelana kohlelo lokusebenza kunikeza abathengisi ukuqonda okukhulu kokuthi abathengi babo bangobani. Cabanga ukuthi umsebenzisi ungena esitolo, askene into, futhi athole inani elikhethekile elishintshayo ngesikhathi sosuku. Lapho abantu abaningi abasebenzisa uhlelo lokusebenza ukuskena izinto, abathengisi bathola ulwazi olwengeziwe kumakhasimende abo. Futhi amakhasimende akudingeki nokuthi athenge ukuze askene. Bangathola amaphuzu okwethembeka, okubuye kudale uchungechunge lwemvuthuluka yezinto ezingaphakathi esitolo. Abathengisi bangasebenzisa leyo datha ukuze baqonde ukuthi yiziphi izinto ezishisayo nokuthi amakhasimende athengani ngempela. Uma kukhona into ethile enenani eliphansi lokuguqulwa, umthengisi angaqalisa

analytics ukuqonda ukuthi kungani. Uma kunentengo engcono esincintisana nabo, umthengisi angasebenzisa lolo lwazi ukuze anciphise amanani akhe, futhi ngaleyo ndlela ahlale encintisana.

Ukuhlanganisa

Enye indlela abathengisi abangavimba ngayo ukulahlekelwa ekubukisweni iwukuhlanganisa izinto. Izinto ezisesitolo zingahlanganiswa nezinto ezingathwalwa esitolo, kodwa lokho kungahamba kahle kuleyo nto. Uma othile ethenge ingubo, inqwaba ingase ihlanganise izicathulo ezixhumanisayo ezitholakala ngokukhethekile esitolo esimaphakathi sesitolo. Noma uma othile ethenge izicathulo, inqwaba ingafaka amasokisi - ezinye izinhlobo zazo ezingenziwa ngokwezifiso ngokugcwele ngokuthandwa ngumthengi, bese zithunyelwa ekhaya labo. Izinhlelo zokusebenza ziyithuba elihle lokudala iphakheji efanelekile yamakhasimende, futhi ngokwenza kanjalo, akugcini nje ngokukhuphula ukuthengisa, kodwa futhi kunciphise izindleko ngokukhawulela ama-SKU athwalwa esitolo ngokuqhathaniswa nendawo yokugcina impahla.

Ngaphezu kwalokho, izinqwaba zinganwetshwa ukuze zifake amabhizinisi endawo nozakwethu abahlinzeka ngemikhiqizo ehlukile namasevisi ahambisana kahle nezimpahla zomthengisi siqu. Cabangela umthengisi wezemidlalo. Uma ikhasimende lizama ukuthenga isethi yama-skis, isici sokuhlanganisa kuhlelo lokusebenza singalisiza libaqondise enqubweni yesinqumo ngokuncoma ukuthi hlobo luni lwemithambeka i-skis eyilungele futhi iphakamise ngisho namaphakheji empelasonto yokushushuluza. Ubambiswano lwezinkampani zangaphandle oluvumela abathengisi ukuthi banikeze idili lephakheji bakha umkhawulo wokuncintisana onenzuzo kakhulu kumthengi kunokuthenga into eyodwa.

Ikalishi le-Omni-Channel

Okokugcina, abathengisi bangagwema ukulahlekelwa kwe-showroom futhi bathuthukise izinzuzo ezivela ekugunyazeni ngokudala inqola yama-omnichannel. Empeleni, inqola yangaphakathi esitolo kanye nekalishi eku-inthanethi kufanele kube yinto eyodwa. Ukuhamba phakathi kwe-inthanethi nokungaxhunyiwe ku-inthanethi kufanele kube yinto engenazihibe futhi amakhasimende kufanele abe nezinketho ezandleni zawo. Kulezi zinsuku i-BOPIS (Thenga I-Pickup Online Esitolo) iyintukuthelo enkulu. Kodwa isipiliyoni siphuka kanye nje esitolo, njengoba umthengi angathola izinto ezengeziwe afuna ukuzithenga, kodwa manje kudingeka ame emgqeni kabili ukuze athole lezo zinto. Ngokufanelekile, kufanele bakwazi ukwenza i-Webroom indlela yabo eya e-BOPIS, bese beza esitolo futhi bathole izinto ezengeziwe abazifunayo, bazingeze enqoleni yabo ephathekayo enikwa amandla uhlelo Lokusebenza Lomthengisi, bese beqedela ukuphuma kwe-BOPIS kanye ne-In. Gcina izinto ngokuchofoza okukodwa, esiteshini sokuphuma esihlanganisiwe.

Ekugcineni, Okuhlangenwe nakho Kwekhasimende Kubaluleke Kakhulu

Isitolo esiphathekayo siba yisipiliyoni saso—bheka nje ukuthi bangaki abathengisi bokuqala ku-inthanethi abavula izindawo zodaka nodaka. Abathengi bafuna ukuzwa ukuthintwa, ukuzwa, ukubukeka, kanye nephunga lemikhiqizo futhi abakhathazeki ngempela ngesiteshi. Ukuncintisana nabadlali abaku-inthanethi ngentengo kuwumjaho oya phansi. Ukuze bagcine ibhizinisi labo, abathengisi badinga ukunikeza esitolo nokuzizwisa okuku-inthanethi okunikeza inani elanele nokunethezeka amakhasimende angayi kwenye indawo.

Amitaabh Malhotra

U-Amitaabh Malhotra uyisikhulu sezokukhangisa se Noma kunjalo, ipulatifomu edidiyelwe yokukhokha, imivuzo yokwethembeka nokunikezwa okukhuthaza abathengi ukuthi basebenzise umakhalekhukhwini wabo kuzo zonke izici zohambo lokuthenga.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.