I-E-commerce nezokudayisa

Ukumaketha Komkhiqizo: I-Anatomy ye-Unboxing Experience

Abanye benu bangahle babheke lokhu, kepha okokuqala ngqa lapho ngabona khona ukufakwa komkhiqizo okumangalisayo kulapho umngani omuhle angithengela i-AppleTV. Kwakuyidivayisi yokuqala ye-Apple engake ngayithola futhi isipiliyoni kungenzeka sangiholela emikhiqizweni eminingi ye-Apple enginayo manje. Okunye kokuhlangenwe nakho okumangalisa kakhulu kwe-unboxing kwakuyi-MacBook Pro yami yokuqala. Ibhokisi beliphelele ngokuphelele futhi iMacBook ibekwe kahle njengoba ubuyisela emuva ukupakisha ukuze uyibone. Bekubukeka futhi kuzwakala kukhethekile… kangangoba sengibheke phambili ekutholeni iMacBook Pro entsha njalo eminyakeni embalwa (sekudlule isikhathi manje).

Kuphikise lokhu kukhompyutha ephathekayo engikuthenge ngonyaka odlule. Kwakungeyona i-Windows Laptop engabizi kepha ngamangala ngokumangalisayo lapho beyikhipha. Kwakufakwe kumakhadibhodi ansundu asobala kanti i-Powerupply yayigoqwe esikhwameni bese ifakwa ebhokisini lephepha elimhlophe, elincanyana. Ngenkathi ilaptop yayinhle, i-unboxing ayishiyanga lutho emcabangweni. Kwakudumaza ngokweqiniso. Okubi kakhulu, kungenze ngazibuza ukuthi ngabe inkampani engemuva kwe-laptop ibifuna ukungihlaba umxhwele noma igcine isindise izinhlamvu ezimbalwa ekupakisheni.

Abathengi namuhla bahlukanisiwe nesipiliyoni sokuthenga futhi baqhubekela phambili kude nokweneliseka okwake kwaba khona lapho kuthengwa esitolo. Kungakho ukugxila ezindaweni ezisele zokuchayeka komkhiqizo wakho kumakhasimende kufanele kubekwe phambili. Ukuthuthukisa isipiliyoni se-unboxing akufanele kunganakwa lapho kubhekwa umthelela wakho ekwanelisekeni kwamakhasimende jikelele. UJake Rheude, Ukugcwaliseka Kwe-Red Stag

Sidizayine okokufaka okumbalwa ukuze amakhasimende ethu akufake nemikhiqizo yawo ye-e-commerce phakathi neminyaka. Elinye kwakuyikhadi elilula lokubonga elinesaphulelo esilandelekayo esiholela ekugcinweni okungcono. Elinye kwakuyikhadi lokwabelana komphakathi elalinawo wonke ama-akhawunti omphakathi enkampani kanye ne-hashtag yokwabelana ngesithombe se-oda ku-inthanethi. Noma nini lapho ikhasimende labelana nge-oda lalo, inkampani yabelane ngalo ngenkundla yezokuxhumana. Bekuyindlela enhle yokubona amakhasimende abo ku-inthanethi kanye nokuthola ukwabelana komphakathi ukuze uhehe amakhasimende amasha.

Lokho kungenye yezindawo okugxilwa kuzo Ukugcwaliseka Kwe-Red Stag wabelane njengomkhuba omuhle kakhulu ku-infographic yabo, I-Anatomy ye-Perfect Unboxing Experience. Ochwepheshe bahlaziye okuveza umthelela omkhulu kumakhasimende, kufaka phakathi:

  • Ibhokisi - ukwakheka kwebhokisi langaphandle, itheyiphu yokupakisha, nengaphakathi lebhokisi.
  • Izinto zokugcwalisa nokupakisha - iphepha lezicubu elinophawu, iphepha elincane, nezinto zokupakisha ezihlanganisiwe.
  • Isethulo Somkhiqizo - ukugqamisa umkhiqizo omkhulu nokufihla izesekeli nemibhalo.
  • Ukuya Phezulu Naphezulu - ukunikela ngesilingo samahhala, kufaka phakathi ilebula lokubuyisa, nokukhuthaza ukwabelana ngomphakathi.
  • Ukubaluleka Kokufakwa - engeza inothi elenzelwe wena, nezinto zokumaketha ezikhangisa eminye imikhiqizo efanele nezenyuso.

Imininingwane ye-infographic ngakunye kwalokhu futhi inikeza izeluleko ezingeziwe ngezingibe ezivamile, kufaka phakathi amabhokisi amakhulu kakhulu, amakinati e-foam, ukupakisha okuyinkimbinkimbi netheyipu ebuthakathaka.

Isipiliyoni Esikahle Se-Unboxing

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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