Ukuvezwa akufani ne-Impact: Isikhathi Sokuyeka Ukusebenzisa Okuvelayo Ukukala Inani

Ezimayelana Nomphakathi

Kuyini Ukuvela?

Okuvelayo kuyinombolo yama-eyeballs angaba khona endabeni yakho noma kokuthunyelwe kwemidiya yezenhlalo ngokususelwa kubafundi / ababukeli abalinganiselwayo besitolo / umthombo.

Ku-2019, okuvelayo kuyahlekwa ngaphandle kwegumbi. Akuvamile ukubona ukuvela ezigidini. Kunabantu abayizigidi eziyizinkulungwane eziyi-7 emhlabeni: cishe isigidi esisodwa sabo abanawo ugesi, futhi iningi labanye alinandaba nendatshana yakho. Uma unokuvela kwezigidigidi ezi-1 kodwa uphuma emnyango futhi akekho noyedwa umuntu ongakutshela ngale ndatshana, unemethrikhi yamanga. Ukungasho, ukuthi zingaki izinto ozibonayo ebudlelwaneni bakho nama-bots nje:

Amabhoti ashayela cishe i-40% yawo wonke ama-traffic e-Intanethi ngo-2018.

Amanethiwekhi we-Distil, Umbiko we-Bad Bot 2019

Cabanga ngemibiko yakho yempinda yekota njengesivumelwano phakathi kwenhlangano ne-ejensi ye-PR noma phakathi kwakho nomphathi wakho — le yindlela esizokuchaza ngayo impumelelo nokuthi sivuma kanjani ukuyikala. Usengadinga ukunikezela ngokuvela ngoba iklayenti lakho noma umphathi wakho uyakucela. Noma kunjalo, iqhinga lokwenza izinto ezimbili:

  1. Nikeza umongo kulokho okuvelayo
  2. Nikeza amamethrikhi angeziwe lokho khuluma indaba engcono. 

Ukushintshwa kwamamethrikhi obudlelwano bomphakathi angafaka: 

  • Inombolo yokuhola noma ukuguqulwa. Okuvelayo kwakho kungakhuphuka ngekota kuya kwikota, kepha ukuthengisa kwakho kuseseyicaba. Lokho kungenxa yokuthi ungahle ungakhombi abantu abalungile. Thola umuzwa wokuthi kukhiqizwa mingaki.  
  • Ukuhlolwa kokuqwashisa: Usebenzisa ithuluzi elifana neSurvey Monkey, bangaki abantu ababone umkhiqizo noma isinyathelo sakho ezindabeni base benza noma bashintsha indlela yokuziphatha ngenxa yalokho?  
  • Ukuhlaziywa kweGoogles: Funa ama-spikes kuthrafikhi yewebhu lapho izindaba zakho ziqala. Uma ngabe i-athikili iqukethe i-backlink, thola ukuthi bangaki abantu abachofoze kuwebhusayithi yakho kusuka ku-athikili bese ubona ukuthi basebenzise isikhathi esingakanani lapho.  
  • A / B ukuhlolwa. Memezela umkhiqizo omusha noma ukuthengisa ngemidiya nakwabezokuxhumana kepha ubanikeze amakhodi wokuphromotha ahlukile ukunquma ukuthi yikuphi okuqhube ithrafikhi eningi (imidiya noma inhlalo). 
  • Ukuhlaziywa kwemiyalezo: Mangaki imilayezo yakho ebalulekile efakiwe kuma-athikili? Ikhwalithi ngaphezu kobuningi ibaluleke kakhulu.  

Cabanga ngalokhu: zenze sengathi usegumbini nabancintisana nabo. Kungenzeka ukuthi umemeza kakhulu — kepha izimbangi zakho ezithule zisebenzisa i-PR ukushayela ukuthengisa, ukukhulisa ukuqwashisa, kanye noshintsho lwenhlansi.

I-PR enhle imayelana nokusebenzisa imidiya ukwenza umehluko — nokuthola amamethrikhi afanele ukubona ukuthi ayasebenza yini. 

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.