Izinkampani Zobudlelwano Bomphakathi Zizimisele Ngokusebenzisa Imidiya Yezokuxhumana

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Ngokuthunyelwe kwami ​​kokugcina obeshaya u-Brody PR, ungacabanga ukuthi ngingumuntu wezokuxhumana ozonda amafemu ama-PR. Lokho bekungeke kube kude neqiniso. Ngabe ngabe ngithumele kalula nje iposi le-blog mayelana ne-ejensi yezokuxhumana ngabe nabo benze into efanayo.

kyle-lacy.pngUKyle Lacy uthathe i-a qhubekela phambili,

Uma inkampani yakho yezobudlelwano bomphakathi ingabhali, ikhuluma, futhi ifundisa amaklayenti ayo ukuthi angayisebenzisa kanjani imithombo yezokuxhumana ekuphathweni komkhiqizo noma kwezokuxhumana? bashise khona lapho.

Ngenhlonipho enkulu, angivumelani noKyle.

Impi ayikho phakathi kwePublic Relations neSocial Media, ngisabazisa ubuchwepheshe obulethwa yi-Public Relations etafuleni. Asikho isazi semidiya yezenhlalo (futhi bengizobaphonsela inselelo bonke) okulungele ukusebenzisa la ma-mediums kangcono kune-ejensi ye-PR eqonda ukuthi ingaxhumana kanjani ngempumelelo futhi yakhe amasu okuxhumana nomphakathi, isebenze futhi ingaxhunyiwe ku-inthanethi.

Into eyodwa thina bafana bezokuxhumana esiqhubeka ukuyikhohlwa ukuthi siseyidlanzana. Ubudlelwano bomphakathi yinsizwa enkulu - isadonsa izintambo futhi ibeka ithoni ezinkampanini ezinkulu emhlabeni. Amafemu obudlelwano bomphakathi aqhubeka nokuthola imiphumela emihle emabhizinisini awo futhi angutshalomali olukhulu ezinkampanini. Amafemu obudlelwano bomphakathi afundiswe ngokusemthethweni ngokuxhumana okusebenzayo, abanamadlozi, amaqhinga, njll. Bangabantu abahlakaniphile ngendlela emangalisayo!

Ngicabanga ngobuqotho ukuthi iSocial Media posse ivame ukweqisa ngokweqile imimoya kanye nokubaluleka kwethu. Abathengisi abakhulu abasebenza ekukhangiseni okuqondile, i-imeyili eqondile, ukumaketha kwe-database kanye nokushicilelwa abathathe imithombo yezokuxhumana bathanda ukusebenza esikhaleni ngoba kulula ukuyisebenzisa, kulula ukuyikala, futhi akubizi ukushintsha umkhombandlela endizeni.

Impi phakathi kwamafemu obudlelwano bomphakathi idinga ukuhamba ngendlela kanye nabafana bezindaba zenhlalo abanjengoKyle nami kudingeka sibamukele, sibasize, futhi sifunde kubo. Ngibheke phambili ekufundiseni amafemu e-PR kuma-mediums, ezishintshayo kanye nokuhlaziywa okunganikezwa yimithombo yezokuxhumana kusukela lapho, uma sebekwenzile yithole, Bazoyithanda imiphumela abangayithola kuyo kanye nokwaneliseka ngokushesha okukunikezayo.

Lokho ngamasenti ami ama-2 ku-Public Relations naku-Social Media!

Isithombe sikaKyle ngu UKyle Weller.

10 Amazwana

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    Leso sithombe sikaKyle siyesabeka! haha.

    Ngiyavuma. Ngikhathele "abantu bezinkundla zokuxhumana" abachitha isikhathi esiningi bezama ukukholisa wonke umuntu ukuthi izinkundla zokuxhumana zibalulekile. Abantu kufanele bazi manje. Kwesinye isikhathi kucishe kube sengathi sithatha isimo sokuzivikela ngaphambi kokuthi othile asinikeze ngisho nokuphikisana nokusebenzisa imithombo yezokuxhumana. Ngizosebenzisa isikhathi esincane ukukholisa kanye nesikhathi esiningi ukuletha imiphumela kulabo asebevele bavula amehlo abo.

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    Okokuqala, ngiyabonga ngokusebenzisa leso sithombe. Ngenye yengcebo efihliwe egumbini lezithombe. Okwesibili, ngifuna ukukubeka kucace bha ukuthi angilwi nobudlelwano bomphakathi nakancane. Ngikholwa ukuthi u-pr usadlala indima enkulu kumasu okuxhumana. Ngizama nje ukwenza iphuzu lokuthi uma inkampani yakho yezobudlelwano bomphakathi ingaphenyi okungenani amandla okusebenzisa imithombo yezokuxhumana ayenzeli amaklayenti abo ubulungiswa ngokuphelele. Kunamafemu amaningi laphaya njengeBlast Media e-Indianapolis abasebenzisa imithombo yezokuxhumana ngezindlela ezilungile. Kufanele wamukele i-Intanethi yokuxhumana lelo phuzu libaluleke kakhulu. Sizama nje ukugcina abantu bephendula.

    Okuthunyelwe okuhle, uDoug. Ngiyaxolisa nganoma yikuphi ukupeliswa okungalungile lokhu okuthayiphwayo ku-iPhone yami.

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      Impikiswano enhle yayidingeka ku-PR front, uKyle. Futhi ngikuvumele impela uBrody ukuthi abe nakho ngalokhu okuthunyelwe kokugcina ngakho bengifuna ukuzikhulula kancane.

      Kuyisithombe esihle! Ngithole ezinye ezipholile, futhi…. ikakhulukazi lo oboshwe nawe emlenzeni wentombazane ethile… okukhazimulayo. Ngicishe ngakusebenzisa! Izithombe zeGoogle ziyamangalisa!

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    Nakhu ukuthi iPublic Relations Society of America (PRSA) ichaza kanjani i-PR:

    Ubudlelwano Bomphakathi iqoqo lokuphatha, ukuphatha, kanye nemisebenzi yezobuchwepheshe ekhuthaza ikhono lenhlangano lokulalela ngamasu, ukwazisa, kanye nokuphendula kulabo bantu abanobudlelwano obuzuzisayo nenhlangano obudingekayo uma kuzotholwa ukuthunywa kanye namagugu alo.

    Le ncazelo ibanzi ngokuhlekisayo. Kusikisela ukuthi i-PR yakhelwe "ukukhuthaza ukuxhumana kwamasu" nawo wonke umuntu obalulekile enhlanganweni. Kepha awukwazi ukufeza le nhloso ngobuningi. Wonke umsebenzi, wonke amakhasimende, wonke umuntu unamandla okukhuluma ngenkampani yakho noma kunini lapho efuna khona. Amafemu e-PR abe nomthelela omkhulu ekubukeni komphakathi ngokwenza ngobuhlakani imiyalezo emithonjeni yezindaba. Ukuphakama kwamazwi ngamanye ngendlela yezokuxhumana kuyinto enganqandeki. Inkampani ngeke ibe nethemba lokuqasha ochwepheshe abanele be-PR ukuxhumana nezigidi zabantu ngamunye.

    Lokho akusho ukuthi i-PR ayinanani. Kalula nje, leyo PR njengomsebenzi "wamasu" inenani kuphela ezweni lapho abezindaba bebusa imibono yabantu. Sisahlala kulowo mhlaba, kepha uyafa ngokushesha. Amanethiwekhi wethelevishini, iziteshi zomsakazo namaphephandaba ziyawa yonke indawo.

    Okubaluleke kakhulu ukuthi i-PR iyazi ukuthi iyahluleka. Ngokwe-Edelman 2009 Trust Barometer (http://www.edelman.com/trust/), "Target =" _ blank "> www.edelman.com/trust/), ama-77% wezinkampani ezethembayo zaseMelika Ngaphansi kunonyaka odlule. Baphinde babike ukuthi ngama-26% ethu kuphela athemba izitatimende zabezindaba zenkampani. Futhi by-Edelman iyinkampani ye-PR enkulu kunazo zonke emhlabeni!

    Uma abantu be-PR bengathola kuphela u-1/4 wethu ukuba abathembe, kumele babe babi kabi emisebenzini yabo. Cabanga ukube ngabe u-1/4 kuphela wabangane bakho nomndeni wakho bebekwethembe ngempela. Mhlawumbe indlela elungile yezinkampani yokwakha ukwethenjwa nokuxhumana nabantu ngabanye akuyona ngokusebenzisa imibhalo eqoqwe ngokucophelela yabantu be-PR, kodwa ngokukhuthaza abasebenzi ukuthi empeleni bakhulume nabantu ngokwenzekayo. Lokho kungakha ubudlelwano obusizo, esikhundleni se-mired eyodwa ku-spin.

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    ngicabanga ukuthi ubudlelwane bomphakathi budlala indima enkulu futhi budinga kakhulu futhi. imibono eminingi ilapha ngenhloso yokuphikisana. ngivumelana ngokuphelele nabo kufanele kube nenkulumompikiswano ngalesi sihloko. kungenzeka ukuthi singaqala ukuphikisana lapha kulokhu okuthunyelwe nangamazwana futhi. ukuze kube nenkulumompikiswano emfushane phakathi kwethu sonke… kuhle okuthunyelwe okuhle kanye nepik .. sikufisela inhlanhla

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    Hhayi-ke, njengoba unikezwe umthamo wemiyalezo yezentengiso (u-90% wayo ingudoti) abathengi namabhizinisi abahlaselwa ngayo, kufanelekile ukulindela abagxeki ukuthi imithombo yezokuxhumana iyalisebenzela yini ibhizinisi labo. Ngaphandle kokuthi umkhiqizo wakho uhloselwe ukubalwa kwabantu kuleyo nkundla yokuxhumana, kuthatha umzamo omkhulu ukudonsa noma yini, ikakhulukazi uma ungumfana omncane onomkhiqizo ongaziwa.

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    Ukuphuza ukufika ephathini, kodwa iposi elihle uDoug (futhi othobekile kulokho-kuyaqabula ukubona komunye wochwepheshe). Ngiyavuma, umbango udinga ukubekelwa eceleni; kukhona amanye amathuba amahle laphaya. Ngiyaxolisa ngaphambili ngokuzenzela okuthile, kepha thina (i-RSW / i-US) sisanda kuqeda ucwaningo, umbono wama-Agency kanye namaKlayenti ku-Social / Digital landscape, okugcwalisa kahle okuthunyelwe kwakho. Ngokuqondile, okunye kokutholakele:

    Emikhakheni emibili yezinsizakalo zokukhangisa okuhloliwe, kubonakala sengathi ama-PR Firms anomlenze ophakeme ngokwamandla / isipiliyoni sabo ekuphathweni kwesilinganiso semithombo yezokuxhumana. Ama-60% amaFemu e-PR athi alinganisa imithombo yezokuxhumana ngokuqhathaniswa nama-49% kuphela ama-Agency Ad kanye nama-45% wabathengisi.

    Yazi nje ukuthi le datha incane ngaphandle komongo, kepha ungalanda inhlolovo lapha: http://www.rswus.com/main/indexsurvey.php Ngibheke phambili ekulandeleni ibhulogi yakho.

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