Yini Eyenza Umhlaziyi Omkhulu?
Ngesikhathi I-eMetrics Marketing Optimization Summit, sibe nengxoxo ethokozisayo yokuthi yini eyenza umhlaziyi wedatha omkhulu. Ngegumbi eligcwele abahlaziyi ekamelweni, umbuzo omuhle kakhulu. Ngokuvamile, ithimba engangisebenza nalo lavuma ukuthi kukhona abahlaziyi bebhizinisi nabahlaziyi bedatha - futhi okulindelwe kulowo nalowo kwakuhluke kancane.
Abahlaziyi bebhizinisi bahlinzeka ngolwazi ngefomethi evumela ukuthi izinqumo zenziwe kubhekwe izinjongo zebhizinisi. Abahlaziyi bedatha bamane banikeze idatha. Kokubili kufanele kube ukuvezwa kwedatha ngendlela efanele ngendlela yokuthi iklanyelwe izethameli futhi izethameli zikwazi ukufinyelela esiphethweni ngokungadideki okuncane ngangokunokwenzeka.
Kube nokuvumelana ukuthi amandla ethonya lomhlaziyi ayisici esikhulu. UChris Worland weMicrosoft faka abahlaziyi emabhakedeni ama-3 ahlakaniphile - i i-oda taker, lo umthelela, Kanye othembekile owenza izinqumo. Isiko nesakhiwo senhlangano yakho kuzonquma isisindo sethonya labahlaziyi bakho.
U-Andrew Janis ubilisiwe wathi ikhono labahlaziyi lokuhlukanisa idatha ethokozisayo nesebenzayo. Bonke bavumelene ngokuthi izici zomlingiswa zabahlaziyi bedatha abaphumelelayo yikhono lokusonga umongo kanye eduze kwedatha nokwenza ngendlela oyifisayo izethameli, ukuqonda ibhizinisi kanye nemboni, futhi ube umpetha wokubona ngeso lengqondo.
Akungabazeki ukuthi noma iyiphi inkampani enkulu ingaphumelela noma yehluleke ngokusekelwe emakhonweni nomthelela wabahlaziyi bayo. Ezinkampanini ezingezinkulu, abasebenzi bakho bavame ukugqoka izigqoko ezihlukene - wonke umuntu unothile ohlaziya idatha futhi anikeze imiphumela. Ukukhetha abahlaziyi abakhulu (noma abasebenzi abahlaziyayo) kubalulekile empumelelweni noma ekuhlulekeni kwenkampani yakho. Khetha ngokuhlakanipha.