Izinyathelo Ezi-5 Ezibalulekile Zokwakha Uhlu Lwe-imeyili Olunenzuzo
Uhlu lwe-imeyili oluqinile lufana nokuba nengcebo yamakhasimende angaba khona ezandleni zakho. Kungakhathaliseki ukuthi uqala phansi noma ufuna ukwandisa uhlu lwakho olukhona, ukwakhiwa kohlu lwe-imeyili okusebenzayo kubalulekile. Ngo Martech Zone, ngesinye isikhathi, sasinababhalisile abangaphezu kuka-30,000 kuhlelo lwethu incwadi yezindaba ye-imeyili. Kodwa-ke, ekubuyekezeni okujulile, siqaphele ukuthi iningi lalolo hlu belingasebenzisani ne-athikili ezinyangeni.
Kunokuba siqhubeke sithumela ama-imeyili ababhalisile okungenzeka babengekho ngisho nokuba khona, sikhiphe ababhalisile abangabambisene nabo ohlwini futhi salubhanqa kulabo abanentshisekelo kuphela. Umthelela kuthrafikhi yesayithi yethu kanye nokuzibandakanya bekuyinto engasho lutho, kuyilapho kunokulondolozwa okuncane ngomhlinzeki wethu wesevisi ye-imeyili (ESP).
Noma nini lapho ngibona abathengisi be-imeyili beziqhayisa ngosayizi wabo wohlu, ngivame ukubabuza ukuthi kuyini ukuzibandakanya kwabo kwe-imeyili… futhi ngivame ukuthola ukugqolozela okungenalutho. Ngokuqhumisa ababhalisile bakho abangenantshisekelo, awusizi nhlobo uhlobo lwakho. Cishe uzolimaza ukubekwa kwebhokisi lakho lokungenayo futhi wandise izikhalazo zakho ngogaxekile ngokungasebenzi kahle nangempumelelo ngokwakha uhlu lwakho lwe-imeyili.
Izinyathelo Ezibalulekile Zokwakha Uhlu Lwe-imeyili Olunenzuzo
- Thola Izidingo Zababhalisile: Ngaphambi kokwakha uhlu lwakho lwe-imeyili, kufanele uqonde ukuthi izithameli zakho ezihlosiwe zifunani. Yiziphi izinkinga okufanele bazixazulule, futhi ibhizinisi lakho lingabhekana kanjani nazo? Kubalulekile ukudala ukungena kokuqala isipho enikeza isixazululo esilula enkingeni ababhalisile bakho ababhekene nayo njengamanje.
- Dala Ikhasi Lokungena Elilula: Ikhasi lakho lokungena yilapho abangaba ababhalisile bezonquma ukuthi balujoyine yini uhlu lwakho. Sicela uyigcine ihlanzekile futhi iqondile. Kufanele ifake isihloko esikhuthazayo, incazelo emfushane yomnikelo wakho, kanye nefomu lokungena ukuze izivakashi zithumele ulwazi lwazo.
- Yakha Ifomu Lokubhalisa: Isofthiwe yakho ye-imeyili yokumaketha izokuvumela ukuthi udale ifomu lokubhalisa lapho abantu bengafaka khona amakheli abo e-imeyili kanye nanoma iyiphi enye idatha ofisa ukuyiqoqa. Ukuze uqinisekise ukuthi ukhanga ababhalisile bangempela, dinga ikheli le-imeyili elivumelekile ukuze bathole isipho sabo sokungena.
ISU: Qiniseka ukuthi ufaka ukulandelwa kwemicimbi kuplathifomu yakho yezibalo ukuze ukwazi ukuqapha ukuthi ifomu ngalinye le-imeyili yakho yokubhalisela lenza kahle kangakanani.
- Hlola Inqubo Yakho Yokungena: Ukuhlola kubalulekile ukuze uqinisekise ukuthi inqubo yakho yokungena isebenza kahle. Hamba kuyo yonke inqubo ngokwakho, kusukela ekungeneni kuye ekutholeni i-freebie kanye nokwengezwa ohlwini lwakho lwe-imeyili. Hlola kuziphequluli zewebhu ezahlukene kanye namaklayenti e-imeyili ukuze uqinisekise ukuhambisana. Uma une CRM noma inkundla yokuzenzakalela yokumaketha, qiniseka ukuthi uhlola ukuhlanganiswa ukuze wenze isiqiniseko sokuthi idatha igcwaliswa ngendlela efanele.
ISU: Thumela i-autoresponder kubabhalisi bakho be-imeyili lapho beqala ukungena. Babonge ngokubhalisa, futhi ubanikeze ulwazi lokuthi yini abangayilindela kuwe nokuthi kaningi kangakanani. Uma ubahehe ngomnikelo, qiniseka ukuthi ufaka phakathi ukuthi bangasizakala kanjani kuleyo imeyili.
- Ukuguqulwa Kwethrafikhi Nethrekhi: Uma inqubo yakho yokungena isivuliwe futhi isebenza kahle, sekuyisikhathi sokushayela ithrafikhi ekhasini lakho lokungena. Landelela ukuguqulwa ukuze uthole ukuthi imizamo yakho isebenza kangakanani. Lezi zinombolo zizokusiza ukubala izindleko zokuthola ababhalisile abasha.
Khumbula ukuthi ukhiye wempumelelo ekwakhiweni kohlu lwe-imeyili ukuletha inani eliphezulu ngokushesha, ukubeka okulindelwe okucacile, nokugcina ulwazi oluhle lomsebenzisi. Udinga ukuhlala uxhumene nababhalisile bakho njalo, unikeze okuqukethwe okuhlukahlukene njengolwazi, imibono, izipesheli nezibuyekezo.
Ukwakha uhlu lwe-imeyili olunenzuzo kuqala ngalowo mbono wokuqala obalulekile. Kwenze kusebenze ngokuletha izithembiso zakho, futhi uzoba nohlu lwababhalisile abangaba amakhasimende abalulekile.
Khumbula, usayizi wohlu lwakho ubalulekile ngaphansi kwekhwalithi yababhalisile bakho kanye nenani olinikezayo. Gxila ekwakheni ubudlelwano obuqinile ngohlu lwakho lwe-imeyili, oluzoba yimpahla enamandla yebhizinisi lakho.