Imibuzo emi-5 yokubuza umxhumanisi wakho wokusebenzisa injini yakho yokusesha

ukwesaba

Iklayenti esithuthukise i isu lonyaka le-infographic ngoba ubesehhovisi lethu kuleli sonto. Njengamabhizinisi amaningi, babedlule ku-roller coaster yokuba nomxhumanisi omubi we-SEO futhi manje baqashe inkampani entsha yokubonisana ne-SEO ukubasiza ekulungiseni umonakalo.

Futhi kube khona umonakalo. Okumaphakathi necebo le-SEO elibi bekuyi-backlinking kunqwaba yamasayithi ayingozi. Manje iklayenti lithinta ngalinye lalawo masayithi ukususa izixhumanisi, noma ukuwahlukanisa nge-Google Search Console. Ngokombono webhizinisi, lesi yisimo esibi kakhulu. Iklayenti bekufanele likhokhe bobabili abaxhumanisi futhi, okwamanje, lilahlekelwe amazinga kanye nebhizinisi elihambisanayo. Leyo mali elahlekile yaya kulabo ababencintisana nabo.

Kungani Imboni ye-SEO Ilwela

Ama-algorithms weGoogle aqhubeka nokwanda ngobunono ngamandla awo okukhomba nokwenza ngezifiso imiphumela ngokuya ngedivayisi, indawo, nokuziphatha komsebenzisi. Ngeshwa, abeluleki abaningi bama-SEO namafemu batshale imali enkulu ezinqubweni ezivela eminyakeni embalwa eyedlule ezingasasebenzi. Bakha abasebenzi, batshala imali kumathuluzi, futhi bazifundisa ngamasu angagcini aphelelwe yisikhathi kepha azobeka amaklayenti engcupheni uma esetshenziswa namuhla.

Kukhona ithani lama-hubris embonini ye-SEO. Ngikuthola kunzima ukukholelwa ukuthi abeluleki abambalwa, noma inkundla yokusesha engiyithandayo, noma i-ejensi yonke inamandla okudlula izinkulungwane zezigidi zamarandi ezitshalwa yiGoogle ekuthuthukiseni ubuchule bazo njalo.

Kukhona okhiye abathathu kuphela be-SEO yanamuhla

Lo mbhalo ungabacasula abanye abantu embonini esizama ukuhola kuyo, kepha anginendaba. Ngikhathele ukubona amaklayenti kufanele acoshe izingcezu futhi asebenzise imali ayidingayo ukulungisa isu le-organic elenziwa kabi. Kukhona okhiye abathathu kuphela kuwo wonke amasu we-SEO notch ephezulu:

  • Yeka Ukuziba Izeluleko Zenjini Yokucinga - Yonke injini yokusesha inikeza izinsiza ezinhle kakhulu kithi ukuqinisekisa ukuthi asephuli imigomo yokusebenzisa kanye nokulandela imikhuba yabo emihle kakhulu. Impela, kwesinye isikhathi leso seluleko asiqondakali futhi kaningi sishiya izikhala - kepha lokho akusho ukuthi umxhumanisi we-SEO kufanele acindezele imingcele. Ungenzi. Okuthile okusebenzayo namuhla okuphikisana nezeluleko zabo kungangcwaba kahle iwebhusayithi ngesonto elizayo njengoba i-algorithm ithola lo mkhuba futhi ijezisa ukusetshenziswa kwayo.
  • Misa ukuthuthukisa izinjini zokusesha bese uqala ukusebenzisa abasebenzisi benjini yosesho - Uma uthuthukisa noma yiliphi isu elingenayo indlela yokuqala yamakhasimende, uzilimaza wena. Izinjini zokusesha zifuna kakhulu umuzwa omuhle wabasebenzisi benjini yokusesha. Lokho akusho ukuthi azikho izici ezithile zobuchwepheshe bosesho ukusiza ukuxhumana nezinjini zokusesha nokuthola impendulo kuzo… kepha inhloso ngaso sonke isikhathi ukuthuthukisa ulwazi lomsebenzisi, hhayi ukudlala injini yokusesha.
  • Khiqiza, wethule futhi uphromothe okuqukethwe okumangazayo - Sezadlula izinsuku zokukhiqizwa kokuqukethwe kuya feed Ukudla okunganeliseki kweGoogle. Yonke inkampani yanyusa futhi yasheshisa umugqa womhlangano wokuqukethwe okungenangqondo ukuzama ukuzibandakanya ekuhlanganisweni kwamagama angukhiye. Lezi zinkampani zakushaya indiva ukuncintisana futhi zakushaya indiva ukuziphatha kwezivakashi zazo engcupheni yazo. Uma ufuna ukuwina usezingeni, kufanele uwine ekukhiqizeni okuqukethwe okuhle kakhulu kuzo zonke izihloko, ukwethule ngendlela elungiselelwe kahle, futhi uyikhuthaze ukuqinisekisa ukuthi ifinyelela izethameli ezizokwabelana ngayo - ekugcineni ikhulise isikhundla sayo ezinjinini zokusesha.

Yimiphi Imibuzo Okufanele Uyibuze I-SEO Consultant Yakho?

Ngakho konke lokhu engqondweni, kufanele ukwazi ukunciphisa imibuzo oyibuza kumxhumanisi wakho we-SEO ukuqinisekisa ukuthi bafanelekile futhi basebenzela intshisekelo yenkampani yakho. Isisebenzisi sakho sokwenza izinjini zokusesha kufanele sisebenzele ukuqinisekisa ukuthi unengqalasizinda enhle kakhulu, uqonda ukutholwa kwakho, ukunakekelwa, kanye necebo lokugcina, futhi usebenze nawe kuyo yonke imizamo yakho ye-omni-channel yokwandisa ukusebenza kahle kwezinjini zokusesha.

  1. Uzokwazi bhala yonke imizamo ufaka isicelo emizameni yethu yokusesha ngokuningiliziwe - kufaka phakathi usuku, umsebenzi, amathuluzi, nezinhloso zomzamo? Ababonisi be-SEO abenza umsebenzi omuhle bathanda ukufundisa amaklayenti abo ngayo yonke imizamo. Bayazi ukuthi amathuluzi akuyona ukhiye, ulwazi lwabo lwezinjini zokucinga ezikhokhelwa yikhasimende. Ithuluzi elifana ne-Search Search Console libalulekile - kepha isu elisetshenziswe nedatha yilokho elibucayi. Umxhumanisi obonakalayo we-SEO ungumxhumanisi omkhulu we-SEO, lapho usebenza ngokugcwele nomzamo.
  2. Unquma kanjani lapho imizamo yethu ye-SEO kufanele isetshenziswe? Lo ngumbuzo okufanele uphakamise umbuzo. Umxhumanisi wakho we-SEO kufanele abe nentshisekelo enkulu ebhizinisini lakho, embonini yakho, emncintiswaneni wakho nasekuhlukaniseni kwakho. Umxhumanisi we-SEO ovele akhiqize uhlu lwamagama asemqoka aqaphe izinga lawo, futhi ngabe ucindezela okuqukethwe kuwo ngaphandle kokuqonda ibhizinisi lakho liyethusa. Siqala konke ukuzibandakanya kwe-SEO ngokuqonda ukuthi sihlangana kanjani necebo eliphelele le-omni-channel. Sifuna ukwazi zonke izici zebhizinisi labo ukuqinisekisa ukuthi sakha isu elihlukile elihambisa imiphumela edingwa yinkampani, hhayi lokho esikudingayo ukucabanga bangahle badinge.
  3. Ungachaza uhlangothi lobuchwepheshe lwemizamo yakho nokuthi uzosisiza kanjani ukuthi sisebenzise ubuchwepheshe? Kuneminye imizamo eyisisekelo edingekayo ukwethula okuqukethwe kwakho ezinjinini zokusesha - kufaka phakathi i-robots.txt, amamephu esayithi, isikhundla sabaphathi besizinda, ukuqondisa kabusha, ukwakhiwa kwe-HTML, amakhasi eselula asheshisiwe, amazwibela acebile, njll. Kunezici ezinkulu njengejubane lekhasi, ukulondolozwa kwesikhashana, kanye ukuphendula kwedivayisi okuzosiza - hhayi ngokusesha kuphela kepha nangokuxhumana komsebenzisi.
  4. Wenza njani uku linganisa impumelelo ye-SEO yakho imizamo? Uma umxhumanisi wakho we-SEO ethi ithrafikhi ephilayo namazinga wegama elingukhiye yindlela abakala ngayo, ungaba nenkinga. Umxhumanisi wakho we-SEO kufanele alinganise impumelelo yakho ngokuthi ukhiqiza ibhizinisi elingakanani nge-organic traffic. Isikhathi. Ukuba nezinga elikhulu ngaphandle kokukhuphuka okulinganiselwe emiphumeleni yebhizinisi konke kuyize. Vele, uma umgomo wakho ubukleliswa… ungahle uthande ukukucabanga lokho ngokwakho.
  5. Unayo isiqinisekiso sokubuyiselwa imali? Umxhumanisi we-SEO akakwazi ukulawula zonke izici zesu lakho lokumaketha okungenayo. Umxhumanisi we-SEO angenza yonke into kahle, futhi usengasalele ngemuva kwabancintisana abanezimpahla ezinkulu, ababukeli abakhulu, nokumaketha okungcono kakhulu jikelele. Kodwa-ke, uma ulahlekelwa yivolumu enkulu yethrafikhi yakho yokusesha ye-organic kanye nezinga ngoba bakucindezele isu elibi, kufanele bazimisele ukubuyisa ingxenye yemizamo yabo. Futhi uma bekujezisa ngenjini yokusesha ngezenzo zabo, kufanele bazimisele ukubuyisela imali oyitshalile. Uzowudinga.

Ngamafuphi, kufanele ungabaze noma yimuphi umxhumanisi we-SEO ongenayo intshisekelo enhle enhliziyweni yakho, ongenalo ulwazi lokukhangisa jikelele, futhi ongafihli lutho ngemizamo abayisebenzisayo. Umxhumanisi wakho kufanele ukuthi akufundise njalo; akufanele uzibuze ukuthi benzani noma ukuthi kungani imiphumela yakho yemvelo ishintsha lapho benza.

Lapho Ungabaza

Sisebenze nenkampani enkulu ebinabaluleki be-SEO abahlukene abangaphansi kweshumi abasebenza nabo. Ekupheleni kwesithembiso, besibabili kuphela. Sobabili saseluleke ngobuningi babonisi ababeneklayenti gaming uhlelo - futhi lapho isando siwa (futhi sawela kanzima) - sasikhona ukuzohlanza ukungcola.

Umxhumanisi wakho we-SEO kufanele amukele umbono wesibili kontanga yomkhakha. Senze ngisho nophenyo olufanele ukuze izinkampani ezinkulu zenze ucwaningo futhi zithole ukuthi ngabe ababonisi bazo be-SEO bebesebenzisa izindlela ze-blackhat noma cha. Ngeshwa, kukho konke ukuzibandakanya ababekhona. Uma usola, kungenzeka ube senkingeni.

One comment

  1. 1

    Sawubona Douglas! Amathiphu amahle! Ngithanda kakhulu lapho uthe "Misa ukuthuthukisa izinjini zokusesha bese uqala ukusebenzisa abasebenzisi benjini yokusesha". Umane wabethelwa ngokuchaza ukuthi i-SEO isebenza kanjani namuhla. Bengizibuza kodwa, ngabe uncoma amabhizinisi amancane ukuthi aqashe i-SEO consultant noma inkampani?

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