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Ukugcinwa Kwezindlu NgeDijithali: Ungayithengisa Kanjani Impahla Yakho Ye-Post-COVID Yokubuyiselwa Okufanele

Njengoba bekulindelekile, ithuba emakethe ye-post-COVID lishintshile. Futhi kuze kube manje kubonakala kucacile ukuthi kushintshile kubanikazi bezakhiwo nabatshalizimali bezindlu. Njengoba isidingo sezindawo zokuhlala zesikhashana esifushane kanye nezindawo zokuhlala ezivumelana nezimo siqhubeka sikhuphuka, noma ubani onekheli—kungakhathaliseki ukuthi ikhaya leholide eligcwele noma nje igumbi lokulala eliyisipele—usesimweni esihle sokusebenzisa lo mkhuba. Uma kukhulunywa ngesidingo sokuqasha sesikhashana, cishe akukho siphetho esibonakalayo.

Ngaphezu kwalokho, akukho supply emehlweni. Isikhulu esiphezulu se-Airbnb, uBrian Chesky, umemezele lokho cishe abasingathi abayisigidi esingu-1 kungadingeka ukuze kufezwe isidingo semakethe. Lokhu kuyiqiniso ikakhulukazi ezindlini ezithengiswayo eziyimindeni eminingi, isigaba esingama-65% sezakhiwo ze-Airbnb eziyingxenye. Izakhiwo ezinemikhaya eminingi ezineminyango engama-40 noma ngaphansi sezibone ezinye zezinzuzo ezinhle kakhulu kuze kube manje. 

Ubungozi obuphansi kanye nomvuzo ophezulu ulindele noma yimuphi umnikazi wendawo, noma ngabe kusekhaya, ukusebenza ngezandla noma isikali esigcwele, iphothifoliyo yezakhiwo eziningi. Kodwa kunoma yikuphi, idatha, ukumaketha, kanye ne-automation ingumngane omkhulu womnikazi. Amasu okuthengisa amadala azophuthelwa amashifu esidingo, futhi ukwehluleka ukwenza ngokuzenzakalelayo inqubo yenzuzo edinga abasebenzi abaningi—ikakhulukazi ngokuqashwa kwesikhathi esifushane—kungenza ukutshalwa kwezimali kwemizi nezakhiwo kuye eningizimu. Ngokuhlela okufanele, ukulungiselela, kanye nokutshalwa kwezimali okumbalwa okulawulekayo, abanikazi bezakhiwo bangazizwa beqiniseka ukuthi bakubeke endaweni efanele ukuqashwa kwabo ukuze kuphumelele ngemva kwe-COVID.

Unyawo Oluhamba Phambili

I-COVID-19 yayiyinkinga yomhlaba wonke; imiphumela yayo kanye nokuguquguquka kokubuka kusemhlabeni wonke. Lokho kusho ukuthi izihambeli eziningi zangemva kwe-COVID zifuna izinto ezifanayo, futhi isinyathelo esihle sokuqala sanoma yimuphi umsingathi kungaba ukuqinisekisa ukuthi lezo zinto zihlelekile. Uhlu kufanele lukhangise iphrothokholi yokuhlanza ethuthukisiwe phakathi kwezihambeli, namasu okuhlanza ngaphakathi kwendawo yokuhlala isivakashi. Ababungazi abakhetha ukungena enqubweni yokuhlanza okuthuthukisiwe ye-Airbnb bathola ukugqama okukhethekile ohlwini lwabo, okubonisa isifiso phakathi kwabaqashisi sokuba nalolo hlobo lwenkomba yokubuka. Ukugcinwa kwezindlu kwakuvame ukuba yinto eyayiqhubeka ngemuva kwezigcawu; manje, izivakashi zifuna ukubona izixazululo zempilo nezokuphepha ukuze zikholelwe ekuphepheni kwendawo.

Ababungazi kufanele futhi bakhumbule izinsiza zokusebenzela ekhaya lapho bekhangisa ukufakwa kuhlu kwabo. Izinyanga, i-inthanethi engenantambo ibe ngenye yezinsiza ezifunwa kakhulu phakathi kwabahambi. I-Airbnb ikhiphe ucwaningo olwabonisa ababungazi abengeza isiteshi sokusebenzela esisebenziseka kalula kwikhompyutha ephathekayo bahola ngo-14% ngaphezu kozakwabo. Izithombe zekhwalithi ephezulu zendawo yokusebenza ebanzi—mhlawumbe ikhofi elihambisanayo, iphrinta, amandla e-inthanethi esivinini esikhulu—zizoheha enye yezibalo zabantu ezibaluleke kakhulu zenkathi ye-COVID: umqashi osuka noma kuphi. 

Uhlu Oluhambisanayo - The More The Merrier

Ushintsho beluhlala lukhona emakethe yangemva kwe-COVID. Kunokuba uzame ukubeka isikhathi imakethe futhi ubekezelele ukuqagela kokuthola inani elifanele, abanikazi bezakhiwo bangenza utshalomali olulodwa oluhlakaniphile ukuze kuqedwe ikhanda lokumaketha. Ukumaketha okuzenzakalelayo kwenza izintengo ezilungiselelwe zibe lula. Abatshalizimali nabanikazi bangatshala kubuchwepheshe obuzohlola isidingo semakethe futhi baklelise indawo ngezinga lentengo elifanele kanye nobude bokuhlala. Ingakwazi ukuguqula noma iyiphi inketho, ikhange izivakashi eziningi ezinezidingo ezihlukile ngobude besikhathi noma isabelomali. Ingase futhi ifake kuhlu indawo efanayo kumasayithi amaningi okuqashwa kwesikhashana, ngalinye eliletha izethameli ezihlukile.

Futhi ngesistimu yokumaketha ezenzakalelayo ekhona, kubalulekile ukuthi abanikazi nabatshalizimali baqoqe idatha mayelana nokuthi ukufakwa kuhlu ngakunye kusebenza kanjani. Ingosi yomnikazi ingaba yindawo enhle yokuhlanganisa izinombolo ezibalulekile, ukulandelela imali engenayo, umlando wokubhukha, izindleko, nezinkokhelo endaweni eyodwa. Abatshalizimali bangaqonda impumelelo yamasu ahlukene okumaketha, futhi balandelele ukuthi iyiphi imodeli yentengo nokuhlala ubude eheha ukuthengisa kwabo okuningi. Bangakwazi ukwenza izinkokhelo zabo ngokuzenzakalelayo, baqondise ukubalwa kwezimali kwabo, futhi balandele umkhondo wabo ngesikhathi esifanayo beqoqa amamethrikhi abalulekile: ukuhlala, imali engenayo yanyanga zonke, njll.

I-Pasivity Khokha-Valiwe

Abatshalizimali nabanikazi balahlekelwa isikhathi namandla engqondo lapho bezama ukuthambekela emalini encane yenzuzo yesiqashi. Ukuphathwa okusebenzayo kokuqashiswa kwesikhashana kuhlanganisa ngokushesha. Abanikazi babhala ngokubhala ngaphansi, ukungena kwesivakashi nokuqinisekiswa kwe-ID, izinkokhelo, nokuhlanza phakathi kwakho konke ukuhlala. Ngokushesha kunokuba umnikazi angakuhlelela, lezo zinto zokuphatha ziba umsebenzi wesikhathi esigcwele, ezisusa kude nomgomo ofanayo wokuqala: ukusungula imali engenayo.

Abanikazi bangenza utshalomali lwesikhathi esisodwa kunkundla yokuphathwa kwezakhiwo ukuze babasize baphathe ukuzimisela kwabo futhi banikeze izivakashi zabo okuhlangenwe nakho okuphakeme, okungenazandla. Izinhlelo zokusebenza ze-smartphone ezihlanganisiwe zingasiza izivakashi ngokuhlolwa kwe-ID okubonakalayo, futhi zilethe ukhiye wokufinyelela we-hands-free ukuze zibe lula. Abanikazi bangasebenzisa ubambiswano lokuphatha phakathi nenqubo yokwenza inzuzo, futhi. Bangakwazi ukuthi indawo ihlolwe ngokuzenzakalelayo ngezidingo zokuhlanza nokugcinwa kwayo, futhi bangakhipha ngokuzenzakalelayo leyo misebenzi emaqenjini okugcina izindlu kanye nezingcweti zokunakekela. Izakhiwo zingase zibe nabasebenzi abavumelana nezimo ngokusekelwe ezidingweni ezikhona, okuvumela abanikazi ukuthi babe noma yikuphi emhlabeni lapho inzuzo yenzeka. 

Impahla esebenza kahle kakhulu emakethe yangemva kobhubhane ukuguquguquka. Izindlu eziqashiswayo zesikhashana yizona eziseduze kakhulu umtshali-zimali angafika. Abantu bahlola izindawo ezintsha ezinezindleko eziphansi zokuphila, bahambela uguquko oludingeka kakhulu lwendawo, noma bahlola izindawo ezintsha ngokukhululeka kwabo ehhovisi. Ukuqashwa kwesikhashana kuklanyelwe lokho kunyakaza kwangemva kobhubhane. Noma ubani onomnikelo wokuqasha—igumbi lokulala phezu kwegalaji noma ikhaya leholide lesimanjemanje—ubambe ithuba elimangalisayo. Ngokumaketha okuzenzakalelayo, ukunikezwa kwezihambeli okufanelana nawe, namasu okuphatha izakhiwo, wonke umnikazi uzobekwa endaweni efanele ukuze abambe iqhaza ekugijimeni kwegolide kwangemva kobhubhane.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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