Umthelela Wohambo Lwedivayisi Nokwenza Okwakho Kwangempela Kwesikhathi

cross uhambo kwamakhasimende

Ukhathele amagama omnichannel nohambo lwamakhasimende okwamanje? Kungcono ungabi yikho, ngoba ubufakazi buya ngokusobala bokuthi lawa ngamagama abucayi esimisweni sanamuhla sokumaketha.

Kuyini ukumaketha kwe-Omnichannel?

Ukumaketha kwe-Omnichannel ukusetshenziswa kweziteshi ezahlukahlukene zokumaketha kumathemba namakhasimende. Iziteshi zingafaka imidiya eyodwa noma ngaphezulu noma amadivayisi futhi zifaka imithombo yezokuxhumana, izinjini zokusesha, amanethiwekhi wokukhangisa, imidiya yendabuko, i-imeyili eqondile, i-imeyili, iselula nokuningi.

Inothi nje, besijwayele ukubiza lokhu kumaketha okuningi kodwa ngicabanga ukuthi lokho bekungapholile ngokwanele. Inselelo yokumaketha kwe-omnichannel ukuthi ithemba alisebenzisi iseshini eyodwa kanye nendlela eyodwa yokuzibandakanya nomkhiqizo wakho ku-inthanethi. Kungenzeka basebenzise indawo yabo yokusebenza emsebenzini wabo, bese kuba yiselula yabo, bese kuthi i-tablet yabo ngenkathi bephequlula noma bebuka ithelevishini, noma i-laptop yabo. Ngisho naphakathi kweselula kungenzeka ukuthi basebenzisana ngokuxhumana nomphakathi, isiphequluli sewebhu esiphathekayo, kanye / noma uhlelo lokusebenza lweselula.

Faka isibalo ukuziphatha okungaxhunyiwe ku-inthanethi, njengokuphequlula isitolo sakho, futhi uthola ukungcola ezandleni zakho lapho uzama ukubeka izinqumo zokuthenga bese uzama ukwenza ngezifiso ulwazi oluku-inthanethi nolungaxhunyiwe ku-inthanethi lwesivakashi. Izinhlelo zokumaketha zanamuhla seziqala ukuthatha izingcezwana zesinkwa abasebenzisi abazishiya futhi ziqala ukuxhuma amachashazi ukudweba isithombe esicacile. Isignali incoma ama-C amathathu: dala, bamba futhi ulinganise; ukukhulisa ngokuqhubekayo idatha yakho nokwenza ngezifiso isipiliyoni.

Abathengi badlulele ngale kokuziphatha obekuqagulwe ngofanele wokumaketha wendabuko, futhi indlela yekhasimende yokuthenga iye yaba ngumgwaqo omazombezombe, onamaphuzu amaningi wokungena nokuphuma. Ngaphandle (noma mhlawumbe ngenxa) yokwanda kweziteshi zokumaketha, kusuka kuzikhangiso zokusakaza kuya ekuchofeni ngakunye, ukuthumela i-imeyili ngqo ekukhangisweni kohlelo, kunzima kunanini ngaphambili ukuthi izinkampani ziqonde ukuthi yini eyenza ikhasimende lichofoze buy.

Ukuze uthole ingxoxo enhle ngokukhangisa okusebenzisana kwesikhathi sangempela, qiniseka ukuthi ulalela ingxoxo yethu nathi UJess Stephens. Ukumaketha kwangesikhathi sangempela kukhuphula amazinga okuguqulwa ngesilinganiso sama-26% kanye nama-61% wabathengi maningi amathuba okuthi bathenge enkampanini eletha okuqukethwe okwenziwe ngezifiso, okwangempela.

Uhambo Lokuthengwa Kwedivayisi

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