3 Izizathu Zokunweba Ukufinyelela Kokumaketha ngeVidiyo

digital video marketing

Ividiyo ingenye yamathuluzi wokukhangisa anamandla kakhulu ku-arsenal yakho yokwandisa ukufinyelela kwezokumaketha, kepha kuvame ukunganakwa, ukusetshenziswa kabi kanye / noma ukungaqondwa kahle.

Akungabazeki ukuthi ukukhiqizwa kokuqukethwe kwamavidiyo kuyesabisa. Izinsiza kusebenza zingabiza; inqubo yokuhlela edla isikhathi, nokuthola ukuzethemba phambi kwekhamera akulula ngaso sonke isikhathi. Ngokujabulisayo sinezinketho eziningi kakhulu ezikhona namuhla ukusiza ukunqoba lezi zinselelo. Ama-smartphones amasha kunawo wonke anikela ngevidiyo engu-4K, isoftware yokuhlela isiyatholakala kalula futhi kulula ukuyisebenzisa, futhi ungazijwayeza amakhono akho asekhamera ezinkundleni zokuxhumana ezifana ne-Facebook Live, i-Snapchat ne-Periscope.

Ngakho-ke kufanelekile ukubeka isikhathi ukuze unqobe lezi zinselelo, futhi ividiyo ingasiza kanjani ukwandisa ukufinyelela kwakho kokumaketha?

Abasebenzisi Bamaselula Bayathanda Futhi Babelana Ngezikhangiso Zevidiyo!

Lapho umthengi wanamuhla efuna ukufunda okwengeziwe ngokuthile abafisa umuzwa wabo wokuqala ukufinyelela kwi-smartphone ukuze kutholakale lezo zidingo. Ucwaningo lweGoogle kukhombisa ukuthi abasebenzisi be-smartphone ababuka amavidiyo kumadivayisi abo banamathuba angu-1.4x okubuka izikhangiso bese kuba kulawo ma-desktops, futhi no-1.8x maningi amathuba okuthi abelane ngawo.

I-Google Loves Video!

Okuqukethwe kwakho I-53x kungenzeka ukuvela kuqala ekhasini lemiphumela le-injini yokusesha yakwaGoogle uma unevidiyo eshumekwe ekhasini lakho lewebhusayithi. Lokhu mhlawumbe yisizathu ICicsco iyabikezela leyo vidiyo izokwakha i-69% yabo bonke abathengi be-Intanethi ngo-2017.

Ividiyo iguqula amathemba amaningi abe ngamakhasimende!

Ividiyo elula ekhasini lokufika ingakwazi khulisa ukuguqulwa ngo-80%. Uma usebenzisa ividiyo nge-imeyili, unganyusa izinga lokuguqulwa kwakho lifike ku-300%. Kuthiwani nge-B2B? Abaphathi abangama-50% bafuna imininingwane ethe xaxa ngemuva kokubona umkhiqizo / isevisi kuvidiyo, ama-65% avakashela iwebhusayithi, futhi ama-39% ashaya ucingo.

Ngingaqhubeka, kepha okwamanje lezi zizathu ezilula ezi-3 kufanele zanele ukukujabulisa ngokuthi ungakhulisa kanjani ukufinyelela kwezentengiso ngevidiyo. Amathemba azobuka okuqukethwe kwakho, i-Google izokwenza okuqukethwe kwakho kube yinto ephambili, futhi ividiyo izokwenza okuqukethwe kwakho kube ngamadola.

Ngiyayithanda!

One comment

  1. 1

    Sawubona Harrison, ngivumelana nawe.

    Ividiyo ingukuqukethwe okulandelayo. Ividiyo inganikeza umuzwa ongcono womsebenzisi uma iqhathaniswa nayo yonke enye indlela. Muva nje nginqamulile i-athikili ebigqamisa ukubaluleka kwamavidiyo ekukhuliseni ukuguqulwa. Umbhali weForbes uJayson DeMers ukhulume kwesinye se-athikili yakhe ukuthi ikusasa liyi-video. Futhi ucwaningo olwenziwe yiCisco lubikezele ukuthi, ngo-2018 ama-79% we-intanethi azobe evela kuzikhangiso zamavidiyo. Ngempendulo yakho, Chick le ndatshana ekhomba ukubaluleka kwevidiyo http://www.kamkash.com/top-8-online-marketing-strategies/

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